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Diageo claims repositioning J&B was key

just-drinks.com editorial team | 20 Mar 2008

Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand’s performance.

J&B's GBP5m new look

just-drinks.com editorial team | 2 Nov 2007

Diageo has launched a GBP5m pack redesign for its Scotch brand J&B.

Diageo lines up Mirror Man campaign for J&B

just-drinks.com editorial team | 27 Jun 2007

Diageo is preparing for the global roll-out of its latest advertising campaign for its J&B whisky brand.

J&B whisky boss looking for global "credibility"

just-drinks.com editorial team | 14 Mar 2007

The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.

Diageo to embark on global push for J&B

just-drinks.com editorial team | 13 Mar 2007

Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&B.

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