J&B company news 
UK: Diageo claims repositioning J&B was key to success
20 March 2008
Diageo has hailed the repositioning of J&B for improving the Scotch whisky brand’s performance.
UK: Diageo unveils GBP5m repackaging for J&B
2 November 2007
Diageo has launched a GBP5m pack redesign for its Scotch brand J&B.
GLOBAL: Diageo lines up Mirror Man campaign for J&B
27 June 2007
Diageo is preparing for the global roll-out of its latest advertising campaign for its J&B whisky brand.
GLOBAL: J&B whisky boss looking for global "credibility"
14 March 2007
The global brand director for J&B hopes the upcoming GBP10m (US$19.2m) push behind the Scotch whisky brand will help it achieve the global “credibility” it has in Spain, its largest market.
GLOBAL: Diageo to embark on global push for J&B
13 March 2007
Diageo is to launch a GBP10m (US$19.2m) global ad push behind Scotch whisky brand J&B.
