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Untapped premiumisation offers spirits potential

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so...

just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...


Irish Whiskey: Large Eyes, But a Small Pie?

Ian Buxton | 18 Jun 2015

The clamour in recent years to enter the Irish whiskey category suggests that the segment is poised to become the next big thing. But, with one brand dominating the sector massively, are the prospects for growth really all they're cracked up to be? Ian Buxton considers.


Enthusiasm abounds despite Pernod share hit

Lucy Britner | 5 Jun 2015

At the end of Pernod Ricard’s annual Capital Market Day conference this week, whispers around the cocktail bar were that the company's share price had fallen by more than 4% during the day.


Focus - Pernod's YTD Performance by Region

Andy Morton | 23 Apr 2015

Pernod Ricard yesterday announced a 6% rise in sales in the nine months to the end of March. Here's a look at the performance of the company's 14 major spirits and Champagne brands in the year-to-date, as well as a rundown of the top-line figures by region:


Spirits - Where does 'Craft' End and 'Mass' Begin?

Ian Buxton | 24 Feb 2015

In spirits, the craft segment is making hay, with consumers buying into the category's more artisanal, less global approach. But, where is the line drawn between craft distilling and mass distilling? Ian Buxton investigates.

Latest Interviews

just-drinks Interview - Irish Distillers' CEO - II

James Wilmore | 12 Sep 2013

Last week, just-drinks caught up with Irish Distillers' CEO Anna Malmhake. Part one of the interview ran on Tuesday. Here, in the second and concluding part of the interview, Malmhake discusses Irish whiskey's image, Pernod's competitors in the category and the threat of alcohol legislation in Ireland.


The just-drinks Interview - Irish Distillers CEO

James Wilmore | 10 Sep 2013

Last week, Irish Distillers held an event to showcase its EUR100m (US$132m) investment in its Midleton Distillery, near Cork. What hopes does the Pernod Ricard subsidiary have for Irish whiskey? Can it build on the category's renaissance and break out of its niche? just-drinks' deputy editor James Wilmore talks to the CEO of Irish Distillers, Anna Malmhake.

Latest News

“New normal” sees Pernod target premium in China

Olly Wehring | 2 Sep 2015

The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.


Pernod Ricard keen to stem Absolut US declines

Olly Wehring | 2 Sep 2015

Pernod Ricard has admitted that it needs to improve its marketing of Absolut in the US to connect with Millenial consumers as craft vodka continues to take share.


Pernod Ricard releases social medial guide

Lucy Britner | 25 Aug 2015

Pernod Ricard's UK arm has released a social media guide for its off-trade customers.


NPD: Jameson Wild Sloe Berry Bitters

Olly Wehring | 20 Jul 2015

Pernod Ricard is trialling a bitters extension of its Jameson Irish whiskey brand.


just a While Ago - On 7 July in...

Olly Wehring | 7 Jul 2015

Here's a look at what was happening on this day in...


just a While Ago - On 15 June in...

Olly Wehring | 15 Jun 2015

Here's a look at what was happening on this day in...


Pernod Ricard to up focus on consumers - CEO

Lucy Britner | 2 Jun 2015

The new head of Pernod Ricard is looking to shift the company's focus away from being brand-centric to being more consumer-centric.


Brown-Forman makes Irish whiskey play

Olly Wehring | 2 Jun 2015

Brown-Forman is the latest international spirits company to enter the Irish whiskey category, with the purchase of Slane Castle Irish Whiskey Ltd.


just a While Ago - On 13 February in...

Olly Wehring | 13 Feb 2015

Here's a look at what was happening on this day in...


just a While Ago - On 4 December in...

Olly Wehring | 4 Dec 2014

Here's a look at what was happening on this day in...


just the Week in - Spirits & Wine

Olly Wehring | 7 Nov 2014

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Pernod's Chivas, Jameson, Brancott Estate UK ads

James Wilmore | 16 Oct 2014

Pernod Ricard has revealed details of new UK marketing campaigns for its Jameson, Chivas Regal and Brancott Estate brands.


Pernod readies Jameson St Patrick's Day bottle

Olly Wehring | 6 Feb 2014

Pernod Ricard has lined up this year's St Patrick's Day bottle for its Jameson Irish whiskey brand.


Bourbon boom marches on in US on-trade

James Wilmore | 15 Jan 2014

Bourbon, blended American whiskies and Irish whiskey were the only spirits sub-categories to see volume growth in the US on-trade in 2013 as clear spirits lagged, according to latest figures.


Diageo's Bulleit sees rapid US on-trade growth

James Wilmore | 21 Nov 2013

Volumes of Diageo’s Bourbon brand Bulleit have risen by 71% in the US on-trade in the year-to-date, according to latest figures.


Pernod Ricard details UK strategy makeover

Olly Wehring | 6 Nov 2013

The UK arm of Pernod Ricard is looking to re-focus its strategy, as it aims to cement its position as the second-largest premium spirits company in the country.


Diageo's Don Julio stays strong in US on-trade

James Wilmore | 9 Oct 2013

Diageo's renewed focus on its Don Julio Tequila brand in the US is producing solid growth in the on-trade, with opportunities to expand further, according to latest figures.


Pernod Ricard readies holiday packs

Olly Wehring | 19 Sep 2013

The US arm of Pernod Ricard has released full details of its gift pack offerings for the holiday season in the country.


Pernod targets eight cities with Jameson push

Olly Wehring | 14 Aug 2013

Pernod Ricard has launched a limited edition range of bottles for its Jameson Irish whiskey brand in the global travel retail channel.


Pernod Ricard launches latest Jameson ad spot

James Wilmore | 21 Feb 2013

Pernod Ricard has unveiled a new TV and digital ad initiative in the US for its Jameson Irish whiskey brand.


Blackspots fail to hamper Pernod Ricard in H1

Olly Wehring | 14 Feb 2013

Pernod Ricard has hailed a "good performance" in its H1, despite a "less buoyant environment" than the previous year.


Midleton Single Pot Still single cask range

Olly Wehring | 12 Feb 2013

Midleton Single Pot Still single cask range

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