Jack Daniel's Tennessee Whiskey

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Jim Beam, Jack Daniel's - Same-same, but different

With a near-50% combined share of the US whiskey market in the US, it's a wonder that not more is made these days of the complements and con...

Is Brown-Forman doing a Jack Daniel's in Ireland?

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the gue...

American whiskey does a vodka - Analysis

Lucy Britner | 28 Aug 2015

American whiskey is following in vodka's footsteps, according to analysts.

Brown-Forman's Q1 Performance by Region, Brand

Olly Wehring | 26 Aug 2015

Earlier today, Brown-Forman posted its first-quarter results. Here, just-drinks takes a closer look at the company's performance by region and brand in the three months to the end of July.

Untapped premiumisation offers spirits potential

Ben Cooper | 24 Aug 2015

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.

Brown-Forman's Q1 - Preview

Olly Wehring | 24 Aug 2015

On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of July:

Latest Interviews

What's behind Brown-Forman's Irish whiskey plans?

Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Interview - CEO of Brown-Forman - Part II

Ben Cooper | 18 Dec 2012

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.

Latest News

Diageo open to Irish re-entry, keener on Bourbon

Olly Wehring | 18 Nov 2015

Diageo has declared itself satisfied with its absence from the Irish whiskey segment, admitting that a future Bourbon play would appeal.

Sazerac spars with Jack Daniel's in Fireball push

Andy Morton | 16 Nov 2015

Sazerac is taking on Brown-Forman in the battle for Friday night as the Fireball maker launches a UK marketing campaign for its cinnamon-flavoured whiskey.

Pinnacle adds Peppermint Bark vodka

Lucy Britner | 10 Nov 2015

Beam Suntory has added Peppermint Bark and Pumpkin Pie flavours to its Pinnacle vodka range.

This week in spirits & wine

Olly Wehring | 6 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.

Jack Daniel's offers wedding service in US

Lucy Britner | 5 Nov 2015

Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.

NPD - Jack Daniel's Sinatra Century

Lucy Britner | 2 Oct 2015

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.

Brown-Forman silent on Southern Comfort report

Andy Morton | 30 Sep 2015

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.

Diageo's Johnnie Walker plummets out of IWSR list

Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.

NPD - Taliera's Beach Whiskey

Andy Morton | 27 Aug 2015

US spirits marketer and distributor Taliera has launched the Beach Whiskey range.

Brown-Forman sees Q1 profits increase

Olly Wehring | 26 Aug 2015

Brown-Forman has reported a "strong start" to its latest fiscal year, with high single-digit profit growth forecast for the period.

Jack Daniel's No 27 Gold launches in UK

Lucy Britner | 11 Aug 2015

Brown Forman is to roll out its Jack Daniel's No 27 Gold Tennessee Whiskey to the UK, following its launch in the global Travel Retail channel.

just a While Ago - On 15 June in...

Olly Wehring | 15 Jun 2015

Here's a look at what was happening on this day in...

just a While Ago - On 4 June in...

Olly Wehring | 4 Jun 2015

Here's a look at what was happening on this day in...

just a While Ago - On 3 June in...

Olly Wehring | 3 Jun 2015

Here's a look at what was happening on this day in...

Brown-Forman toasts "superb" full-year

Olly Wehring | 3 Jun 2015

Brown-Forman has reported a near-4% increase in both sales and profits for its fiscal-2014-15, with the outlook set fair for the current financial year.

just a While Ago - On 4 March in...

Olly Wehring | 4 Mar 2015

Here's a look at what was happening on this day in...

Brown-Forman's YTD sales, profits climb

Andy Morton | 4 Mar 2015

Brown-Forman has posted a steady increase in YTD sales and profits as the Jack Daniel's Tennessee Whiskey portfolio continued to grow.

Brown-Forman eyeing Scotch, Irish whisk(e)y entry?

James Wilmore | 12 Dec 2014

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whisk(e)y production facility as an alternative to an acquisition in either category.

Smirnoff tops UK shopping list - figures

Andy Morton | 25 Nov 2014

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.

Brown-Forman unveils Jack Daniel's UK push

James Wilmore | 26 Aug 2014

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.

Jack Daniel's Sinatra Select gets UK re-issue

James Wilmore | 11 Aug 2014

Brown-Forman is re-releasing a variant of its Jack Daniel's whiskey brand in the UK, commemorating Frank Sinatra.

just For Subscribers - The week in drinks

James Wilmore | 13 Jun 2014

Here are the ten most viewed, subscriber-only items on just-drinks this week:

Latest blogs

Arkansas set for vote that could end dry spell

Andy Morton | 4 Sep 2014

The US state of Arkansas goes to the polls on 4 November to decide whether to end so-called “dry” counties, meaning ones that don't allow any alcohol sales. About half of the state's 75 counties are alcohol free, and the practice, which dates from Prohibition days, is still in force in a

Company research

Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research

Global non-Scotch whiskies insights - market forecasts, prod

The whisky segments outside of Scotch are set for significant growth over the next five years. It's predicted that the US whiskey market - currently totalling around 37.1m cases - will add some 11.5m...

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Young's Market Company, LLC - Strategic SWOT Analysis Review

Young's Market Company, LLC - Strategic SWOT Analysis Review

Young's Market Company, LLC (Young’s) is a wholesaler and distributor of fine alcoholic beverages. It undertakes the manufacturing and distribution of various alcoholic beverages in the US. The compan...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Brown-Forman is among the leading forces in the advancing whiskies category while the iconic Jack Daniel’s brand secures the company an enviable place in the booming bourbon segment. This report exami...

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