Jack Daniel's Tennessee Whiskey

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American whiskey does a vodka - Analysis

American whiskey is following in vodka's footsteps, according to analysts....

Brown-Forman's Q1 Performance by Region, Brand

Earlier today, Brown-Forman posted its first-quarter results. Here, just-drinks takes a closer look at the company's performance by region a...


Untapped premiumisation offers spirits potential

Ben Cooper | 24 Aug 2015

Premiumisation has been such a critical trend and driver in the spirits sector that it is hard to imagine there are sectors where it has so far been under-exploited. However, a new report from The IWSR and just drinks suggests there are a number of spirits categories that still remain under-premiumised.


Brown-Forman's Q1 - Preview

Olly Wehring | 24 Aug 2015

On Wednesday, Brown-Forman will report its first-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of July:


Comment - What on Earth is a Liqueur?

Richard Woodard | 23 Jun 2015

When you look at the way the various spirits categories are defined, you'd be forgiven for concluding that the liqueurs segment comprises 'everything else'. Evenso, argues Richard Woodard, the sector is still worth operating in, thanks in part to consumers' perceptions of liqueurs.


Why so Long, Honey? Cognac Turns Sweet

Lucy Britner | 16 Jun 2015

At Vinexpo this week, we spied the launch of a honey Cognac...

Latest Interviews

Interview - CEO of Brown-Forman - Part II

Ben Cooper | 18 Dec 2012

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman

Ben Cooper | 13 Dec 2012

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

NPD - Taliera's Beach Whiskey

Andy Morton | 27 Aug 2015

US spirits marketer and distributor Taliera has launched the Beach Whiskey range.


Brown-Forman sees Q1 profits increase

Olly Wehring | 26 Aug 2015

Brown-Forman has reported a "strong start" to its latest fiscal year, with high single-digit profit growth forecast for the period.


Jack Daniel's No 27 Gold launches in UK

Lucy Britner | 11 Aug 2015

Brown Forman is to roll out its Jack Daniel's No 27 Gold Tennessee Whiskey to the UK, following its launch in the global Travel Retail channel.


just a While Ago - On 15 June in...

Olly Wehring | 15 Jun 2015

Here's a look at what was happening on this day in...


just a While Ago - On 4 June in...

Olly Wehring | 4 Jun 2015

Here's a look at what was happening on this day in...


just a While Ago - On 3 June in...

Olly Wehring | 3 Jun 2015

Here's a look at what was happening on this day in...


Brown-Forman toasts "superb" full-year

Olly Wehring | 3 Jun 2015

Brown-Forman has reported a near-4% increase in both sales and profits for its fiscal-2014-15, with the outlook set fair for the current financial year.


just a While Ago - On 4 March in...

Olly Wehring | 4 Mar 2015

Here's a look at what was happening on this day in...


Brown-Forman's YTD sales, profits climb

Andy Morton | 4 Mar 2015

Brown-Forman has posted a steady increase in YTD sales and profits as the Jack Daniel's Tennessee Whiskey portfolio continued to grow.


Brown-Forman eyeing Scotch, Irish whisk(e)y entry?

James Wilmore | 12 Dec 2014

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whisk(e)y production facility as an alternative to an acquisition in either category.


Smirnoff tops UK shopping list - figures

Andy Morton | 25 Nov 2014

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.


Brown-Forman unveils Jack Daniel's UK push

James Wilmore | 26 Aug 2014

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.


Jack Daniel's Sinatra Select gets UK re-issue

James Wilmore | 11 Aug 2014

Brown-Forman is re-releasing a variant of its Jack Daniel's whiskey brand in the UK, commemorating Frank Sinatra.


just For Subscribers - The week in drinks

James Wilmore | 13 Jun 2014

Here are the ten most viewed, subscriber-only items on just-drinks this week:


Johnnie Walker retains Power 100 top spot

James Wilmore | 2 Jun 2014

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.


Diageo plans US$115m Kentucky distillery

James Wilmore | 29 May 2014

Diageo has revealed plans to spend US$115m on a new distillery in the US state of Kentucky to capitalise on American whiskey’s surging popularity.


Brown-Forman 'pleased' after Popcorn Sutton deal

James Wilmore | 6 May 2014

Whiskey producer Popcorn Sutton has agreed to change the packaging for its namesake brand after striking a deal with Brown-Forman, following legal action from the Jack Daniel's firm.


Diageo hopeful for solution on Tennessee storage

James Wilmore | 3 Apr 2014

Diageo has launched a legal bid to overturn a 77-year-old law that forces all spirits that are distilled in Tennessee to be stored within the state's borders.


Scotch fear behind Diageo row - Brown-Forman

Andy Morton | 18 Mar 2014

Brown-Forman has opened a new front in its row with Diageo over Tennessee whiskey, claiming that the Johnnie Walker owner is trying to weaken global growth in North American whiskey because it threatens Scotch sales.


Diageo hits back at Brown-Forman in whiskey row

Andy Morton | 18 Mar 2014

Diageo has branded Jack Daniel's owner Brown-Forman “anti-competitive” as a war of words over the production of Tennessee whiskey heats up.


Brown-Forman attacks plan to loosen whiskey rules

Andy Morton | 17 Mar 2014

Jack Daniel's owner Brown-Forman has warned that the Tennessee whiskey segment is “under attack” as state legislators review laws that regulate the spirit's production.


Brown-Forman's Jack Daniel’s Tennessee Fire

Olly Wehring | 13 Mar 2014

Brown-Forman's Jack Daniel’s Tennessee Fire

Latest blogs

Arkansas set for vote that could end dry spell

Andy Morton | 4 Sep 2014

The US state of Arkansas goes to the polls on 4 November to decide whether to end so-called “dry” counties, meaning ones that don't allow any alcohol sales. About half of the state's 75 counties are alcohol free, and the practice, which dates from Prohibition days, is still in force in a

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