Jack Daniel's Tennessee Whiskey

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US whiskey profiting from flavourable conditions

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving gr...

SoCo sale sets Brown-Forman on US whiskey course

Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a s...


Lucy Britner | 14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.


Andy Morton | 3 Dec 2015

It has been a strong year for Brown-Forman as it continues to successfully leverage growing global demand for North American whiskey into quarterly profits and sales jumps.


Olly Wehring | 2 Nov 2015

With a near-50% combined share of the US whiskey market in the US, it's a wonder that not more is made these days of the complements and contrasts between Beam Suntory and Brown-Forman. In Jim Beam and Jack Daniel's, we even have some healthy headline fodder as well, while the respective companies' forays into the flavoured segment offers an interesting point of difference.


Lucy Britner | 2 Oct 2015

At the official ground-breaking ceremony for Brown-Forman's Slane Castle Irish whiskey distillery this week, the talk among a few of the guests was about why the company - which outlined heritage as an important factor when it comes to targeting new consumers - hadn't chosen to buy a moth-balled distillery with a ready-made history.

Latest Interviews

Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.


Ben Cooper | 18 Dec 2012

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.

Latest News

Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Andy Morton | 9 Jun 2016

Brown-Forman's CEO has defended flavoured whiskey as US figures show the previously-rampant growth for Tennessee Fire and Tennessee Honey fading.


Andy Morton | 3 Dec 2015

The CEO of Brown-Forman has said prices for North American whiskey will start to rise if global demand leaches stocks.


Andy Morton | 3 Dec 2015

Brown-Forman's CEO has cooled talk of introducing new flavours to the Jack Daniel's whiskey range, saying the existing extensions "still have a lot of gold to be mined" outside of the US.


Olly Wehring | 2 Dec 2015

Brown-Forman has seen the second quarter of its fiscal-2016 drag on the half-year performance, with six-month sales dipping and profits coming in flat.


Olly Wehring | 18 Nov 2015

Diageo has declared itself satisfied with its absence from the Irish whiskey segment, admitting that a future Bourbon play would appeal.


Andy Morton | 16 Nov 2015

Sazerac is taking on Brown-Forman in the battle for Friday night as the Fireball maker launches a UK marketing campaign for its cinnamon-flavoured whiskey.


Lucy Britner | 10 Nov 2015

Beam Suntory has added Peppermint Bark and Pumpkin Pie flavours to its Pinnacle vodka range.


Olly Wehring | 6 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Lucy Britner | 5 Nov 2015

Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.


Lucy Britner | 5 Nov 2015

Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.


Lucy Britner | 2 Oct 2015

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.


Andy Morton | 30 Sep 2015

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.


Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.


Andy Morton | 27 Aug 2015

US spirits marketer and distributor Taliera has launched the Beach Whiskey range.


Olly Wehring | 26 Aug 2015

Brown-Forman has reported a "strong start" to its latest fiscal year, with high single-digit profit growth forecast for the period.


Lucy Britner | 11 Aug 2015

Brown Forman is to roll out its Jack Daniel's No 27 Gold Tennessee Whiskey to the UK, following its launch in the global Travel Retail channel.


Olly Wehring | 15 Jun 2015

Here's a look at what was happening on this day in...


Olly Wehring | 4 Jun 2015

Here's a look at what was happening on this day in...


Olly Wehring | 3 Jun 2015

Here's a look at what was happening on this day in...


Olly Wehring | 3 Jun 2015

Brown-Forman has reported a near-4% increase in both sales and profits for its fiscal-2014-15, with the outlook set fair for the current financial year.


Olly Wehring | 4 Mar 2015

Here's a look at what was happening on this day in...

Latest blogs

Andy Morton | 4 Sep 2014

The US state of Arkansas goes to the polls on 4 November to decide whether to end so-called “dry” counties, meaning ones that don't allow any alcohol sales. About half of the state's 75 counties are alcohol free, and the practice, which dates from Prohibition days, is still in force in a

Company research

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BF.B) - Financial and Strategic SW

Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a variety of alcoholic beverages. The company’s product...

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Global Spirits Market: News and Events January 2016

Global Spirits Market: News and Events January 2016

The report provides a review of the latest news and key events in the global spirits market during January....

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G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd in Alcoholic Drinks (Georgia)

G&D Alco Ltd is the leading import and distribution company in spirits. It is an importer of European and American alcoholic drinks brands, such as Hennessy, Martini, Johnnie Walker, Jack Daniel’s, Ba...

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