Innocent Drinks company news 
UK: OFT waves through Coca-Cola's full Innocent takeover
21 May 2013
The Office of Fair Trading (OFT) has given the green light to the Coca-Cola Company's bid to take full ownership of UK smoothie maker Innocent Drinks.
Product Launch - UK: The Coca-Cola Co's Innocent 100% Juice for Kids
30 April 2013
The Coca-Cola Co's Innocent 100% Juice for Kids
UK: Pussy Drinks ad banned
24 April 2013
An ad campaign for energy drink Pussy has been banned by UK regulators over complaints it is sexist and derogatory to women.
just The Preview - The Coca-Cola Co's Q1
12 April 2013
The Coca-Cola Co will report its first quarter results on Tuesday (16 April). Here, just-drinks takes a look at the group's highs and lows in the three months to the end of March.
UK: Juicy Water back on shelves after name re-think
12 April 2013
Innocent has returned a line of fruit-flavoured bottled water back to its original name six years after the initial rebranding.
UK: Bottled water survives wet 2012 in UK as squash volumes sink
4 April 2013
Off-premise bottled water sales in the UK surged last year, as squash drinks floundered in a rain-lashed 12 months, new figures from Britvic have shown.
just For Subscribers - The week in drinks
22 March 2013
Here are the ten most viewed, subscriber-only items on just-drinks this week:
Comment - Soft Drinks & Water - Innocent on all Charges
21 March 2013
Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.
US: Coca-Cola Co readies US$2.5bn note pricing
1 March 2013
The Coca-Cola Co has lined up the issue of US$2.5bn-worth of notes to help fund the redemption of three sets of notes in the next two years.
UK/US: Coca-Cola Co eyes Innocent expansion with deal to up stake
22 February 2013
The Coca-Cola Co has agreed a deal to acquire the "majority" of shares in UK smoothie maker Innocent it does not already own, as it looks to expand the brand internationally.
Product Launch - UK: Savse's Savse Broccoli, Beetroot and Strawberry Smoovies
18 February 2013
Savse, an independent smoothie maker from the country of Georgia, has launched three flavours in the UK.
UK: Innocent pumps GBP14m into brand investment
4 January 2013
Innocent has unveiled a new year marketing campaign with a commitment of GBP14m (US$22.5m) to brand investment.
EUROPE: Innocent steps up digital marketing activity across Europe
11 May 2012
Innocent is stepping up its email and social media marketing activity across the 13 European countries it operates in after appointing specialist firm Pure360.
just the Round-Up - The week in drinks
13 April 2012
The top ten stories published on just-drinks last week:
UK: Innocent goes small with 16cl offerings
11 April 2012
Innocent is set to launch a 16cl version of two of its smoothie variants in the UK.
UK: Innocent readies kids seed campaign
23 February 2012
Innocent Drinks is to launch a promotion across its children's smoothie range in the UK that will offer free packs of plant and vegetable seeds.
UK: Innocent Drinks switches marketing director
26 January 2012
Innocent Drinks has announced a change of marketing director in the UK.
UK: Innocent Drinks signs 2012 Olympics deal
5 December 2011
Innocent Drinks has confirmed that it is to be the official juice and smoothie provider for the London 2012 Olympic and Paralympic Games in the UK.
UK: Innocent silent on inclusion in Coca-Cola Co Olympic 2012 plan
23 November 2011
Innocent Drinks has declined to confirm reports that it is to be included in The Coca-Cola Co's London 2012 Olympic marketing plans.
just The Round-Up - The week in drinks
30 August 2011
The top ten stories published on just-drinks this week:
Round-Up with Russell - The week in soft drinks
26 August 2011
In what is to become a weekly round-up of global soft drinks coverage, just-drinks' Michelle Russell takes a look at the movers and shakers in the sector over the past week.
UK: Innocent Drinks denies Coca-Cola Co buy-out rumour
24 August 2011
Innocent Drinks has said that speculation that it is looking to sell the rest of the company to The Coca-Cola Co are "100% false".
UK/FRANCE: Innocent Drinks replaces France division head
16 May 2011
Innocent Drinks has announced a change of country manager in France.
just the Facts - Britvic Soft Drinks Report 2011
22 March 2011
The UK soft drinks market grew by 10.6% in value in 2010, according to figures from the 2011 Britvic Soft Drinks Report published yesterday (21 March). Here, just-drinks takes a closer look at the report.
UK: Innocent rolls-out Kids smoothie campaign
18 March 2011
Innocent Drinks has launched a campaign for its Kids smoothie range in the UK targeted at parents.
Comment – Soft Drinks & Water - You Are What You Drink
8 March 2011
Another week, another new commentator on just-drinks. Today, we offer up Richard Corbett, who will be looking at the soft drinks & water sectors. In this, his first piece for just-drinks, Richard looks at vegetable juice, and wonders why the category isn't bigger, and whether that is all about to change.
