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Click through to view Coca-Cola CoProduct Launch - UK: The Coca-Cola Co's Innocent Super Smoothies

10 March 2014

Innocent has lined up the release of what it claims is the healthiest range of drinks that it has produced.

Comment - Soft Drinks & Water - SodaStream Ban Highlights Sorry State of Affairs

4 February 2014

Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?

Product Launch - UK: The Coca-Cola Co's Innocent juice blends

28 January 2014

Innocent has lined up the launch of three extensions to its juice blends range.

just The Preview - Coca-Cola Company Q2 & H1

15 July 2013

The Coca-Cola Co will report its second-quarter and first-half numbers tomorrow (16 July). Here just-drinks takes a look at the group's activities and progress in the three months to the end of and June.

Analysis - M&A in the Drinks Sector: Why Doing the Deal is Only the Beginning

4 July 2013

The drinks sector is particularly fertile ground for mergers and acquisition activity, with a number of big businesses accustomed to making acquisitions to spur growth, new players popping up all over the place with new offerings, and clear efficiencies to be had when combining systems and processes.

just the Round-Up - The week in drinks

24 May 2013

The top ten stories published on just-drinks last week:

UK: OFT waves through Coca-Cola's full Innocent takeover

21 May 2013

The Office of Fair Trading (OFT) has given the green light to the Coca-Cola Company's bid to take full ownership of UK smoothie maker Innocent Drinks.

Product Launch - UK: The Coca-Cola Co's Innocent 100% Juice for Kids

30 April 2013

The Coca-Cola Co's Innocent 100% Juice for Kids

UK: Pussy Drinks ad banned

24 April 2013

An ad campaign for energy drink Pussy has been banned by UK regulators over complaints it is sexist and derogatory to women.

just The Preview - The Coca-Cola Co's Q1

12 April 2013

The Coca-Cola Co will report its first quarter results on Tuesday (16 April). Here, just-drinks takes a look at the group's highs and lows in the three months to the end of March.

UK: Juicy Water back on shelves after name re-think

12 April 2013

Innocent has returned a line of fruit-flavoured bottled water back to its original name six years after the initial rebranding.

UK: Bottled water survives wet 2012 in UK as squash volumes sink

4 April 2013

Off-premise bottled water sales in the UK surged last year, as squash drinks floundered in a rain-lashed 12 months, new figures from Britvic have shown.

just For Subscribers - The week in drinks

22 March 2013

Here are the ten most viewed, subscriber-only items on just-drinks this week:

Comment - Soft Drinks & Water - Innocent on all Charges

21 March 2013

Late last month, the Coca-Cola Co announced that it is set to take majority control of UK smoothie and juice producer Innocent. Sure enough, the cries of "sell-out" came thick and fast. But, Richard Corbett argues, the firm's tie-up with the world's biggest soft drinks company is not only a good thing; it's also vital for the brand's future growth.

US: Coca-Cola Co readies US$2.5bn note pricing

1 March 2013

The Coca-Cola Co has lined up the issue of US$2.5bn-worth of notes to help fund the redemption of three sets of notes in the next two years.

UK/US: Coca-Cola Co eyes Innocent expansion with deal to up stake

22 February 2013

The Coca-Cola Co has agreed a deal to acquire the "majority" of shares in UK smoothie maker Innocent it does not already own, as it looks to expand the brand internationally.

Product Launch - UK: Savse's Savse Broccoli, Beetroot and Strawberry Smoovies

18 February 2013

Savse, an independent smoothie maker from the country of Georgia, has launched three flavours in the UK.

Product Launch - UK: Innocent’s Juice Blends

17 January 2013

Innocent’s Juice Blends

Product Launch - AUS: Nudie's Wonder Winnie

11 January 2013

Nudie's Wonder Winnie

UK: Innocent pumps GBP14m into brand investment

4 January 2013

Innocent has unveiled a new year marketing campaign with a commitment of GBP14m (US$22.5m) to brand investment.

EUROPE: Innocent steps up digital marketing activity across Europe

11 May 2012

Innocent is stepping up its email and social media marketing activity across the 13 European countries it operates in after appointing specialist firm Pure360.

just the Round-Up - The week in drinks

13 April 2012

The top ten stories published on just-drinks last week:

UK: Innocent goes small with 16cl offerings

11 April 2012

Innocent is set to launch a 16cl version of two of its smoothie variants in the UK.

UK: Innocent readies kids seed campaign

23 February 2012

Innocent Drinks is to launch a promotion across its children's smoothie range in the UK that will offer free packs of plant and vegetable seeds.

UK: Innocent Drinks switches marketing director

26 January 2012

Innocent Drinks has announced a change of marketing director in the UK.

Product Launch - UK: Innocent Drinks' juice blends

9 January 2012

Innocent Drinks' juice blends

UK: Innocent Drinks signs 2012 Olympics deal

5 December 2011

Innocent Drinks has confirmed that it is to be the official juice and smoothie provider for the London 2012 Olympic and Paralympic Games in the UK.

UK: Innocent silent on inclusion in Coca-Cola Co Olympic 2012 plan

23 November 2011

Innocent Drinks has declined to confirm reports that it is to be included in The Coca-Cola Co's London 2012 Olympic marketing plans.

just The Round-Up - The week in drinks

30 August 2011

The top ten stories published on just-drinks this week:

Round-Up with Russell - The week in soft drinks

26 August 2011

In what is to become a weekly round-up of global soft drinks coverage, just-drinks' Michelle Russell takes a look at the movers and shakers in the sector over the past week.

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