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Can craft breweries compete in lager arena?

Regardless of what country you choose or in which time period it is framed, three words can be used to characterise most early craft beer de...

Why has Heineken made a Formula 1 U-turn?

Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whethe...


Stephen Beaumont | 23 Jun 2016

Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.


Andy Morton | 15 Jun 2016

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-off for the final game of European rugby's Champion's Cup, and all appeared in place: the crowd hushed, the players tensed, the referee's whistle poised. But, as the advertising boards that enclosed the pitch cycled through their usual litany of airline, watch manufacture and beer brand, one message seemed slightly off-kilter.


Andy Morton | 16 May 2016

Heineken, which last week held a capital markets seminar in Vietnam, has a long and storied history in Asia. In 1931, it set up joint-venture Asia Pacific Breweries with Fraser & Neave in a partnership that only ended in November 2012 when Heineken bought out F&N's stake.


Andy Morton | 12 May 2016

Heineken's management team has been in Vietnam this week for the company's annual Financial Markets Conference. CEO Jean-François van Boxmeer called the country the "poster child" for international beer thanks to its strong demographics and growing demand. Here's a snapshot of Heineken's current position in Vietnam and how the market is developing, as outlined by Heineken's Vietnam MD, Leo Evers.

Latest Interviews

Olly Wehring | 21 Jun 2016

Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.


Olly Wehring | 28 Sep 2015

The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.

Latest News

Andy Morton | 18 Jul 2016

Heineken has been told it is too early to seek first refusal on Vijay Mallya's United Breweries shares.


Lucy Britner | 15 Jul 2016

Heineken's UK unit has launched a "multi-million pound" campaign as part of its exclusive sponsorship of Team GB in the 2016 Olympic Games. 


Andy Morton | 13 Jul 2016

Heineken has resolved a dispute with a Dutch supermarket chain over accusations that the brewer was withholding deliveries.


Andy Morton | 12 Jul 2016

US brewers are following their European counterparts with a voluntary plan to provide detailed information on nutrition content and ingredients.


Andy Morton | 12 Jul 2016

Heineken is to serve draught beer on aeroplanes, after overcoming pressure issues that previously made the practice impossible.


Andy Morton | 5 Jul 2016

A Dutch supermarket has accused Heineken of failing to deliver enough of the brewer's products because the retailer's prices are too low.


Lucy Britner | 21 Jun 2016

Mexican beer volumes in the US have remained strong in the three months to 21 May, while craft brands have seen their healthy growth rates slip back, according to recent figures.


Olly Wehring | 20 Jun 2016

Heineken has lined up the first television advert in the UK for its Amstel lager brand.


Andy Morton | 15 Jun 2016

Heineken is to sell its Sol lager brand in an insulated multi-pack that can keep beer cold for up to six hours.


Olly Wehring | 9 Jun 2016

Heineken has confirmed recent speculation that it will become a "Global Partner" of motor racing’s Formula One World Championship.


Lucy Britner | 3 Jun 2016

Heineken has launched a "multi-million pound" advertising campaign for its Old Mout cider, as it looks to drive consumer awareness of the brand in the UK.


Andy Morton | 2 Jun 2016

Heineken's new partner Lagunitas has seen seen sales soar in the past year as craft beer connected to mainstream breweries outpaced independent rivals, new IRI off-trade figures show.


Lucy Britner | 27 May 2016

Heineken International has signed a joint venture agreement with Philippines-based Asia Brewery as it looks to drive premiumisation in the region. 


Andy Morton | 19 May 2016

Heineken's majority-owned Indian brewer, United Breweries, has said it is will look to invest in more waste-water recycling programmes after "acute shortages" forced it to decrease beer production.


Andy Morton | 16 May 2016

Heineken has said the "vast majority" of the Chinese beer market makes no profits.


Olly Wehring | 16 May 2016

Heineken has declined to comment on recent reports claiming its namesake brand will sponsor the Formula 1 World Championship.


Andy Morton | 13 May 2016

Actor Neil Patrick Harris has returned for a new series of TV ads for Heineken Light after a previous campaign helped drive fresh growth for Heineken's namesake lager. 


Andy Morton | 12 May 2016

Heineken's CEO has told analysts he is committed to improving the brewer's margins, "but it is not an obsession".


Lucy Britner | 5 May 2016

Heineken has released a new campaign for its Kronenbourg 1664 brand in the UK, as it continues its relationship with former football star Eric Cantona.


Olly Wehring | 29 Apr 2016

Competitive issues among the world's larger brewers may result in a private equity company leading the race for SABMiller's assets in Central & Eastern Europe, an analyst has told just-drinks.


Andy Morton | 29 Apr 2016

Heineken has unveiled a UK marketing campaign for John Smith's Golden Ale alongside football commentator and former Wales captain Robbie Savage.


Andy Morton | 25 Apr 2016

Heineken has launched its Heineken Light brand into Europe for the first time.

Latest blogs

Olly Wehring | 18 May 2016

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.


Andy Morton | 12 Apr 2016

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures.

Company research

Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Heineken N.V. : Consumer Packaged Goods - Company Profile, S

Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

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Heineken UK Limited: Consumer Packaged Goods - Company Profile & SWOT Analysis

Heineken UK Limited: Consumer Packaged Goods - Company Profi

Canadean's "Heineken UK Limited: Consumer Packaged Goods - Company Profile & SWOT Analysis" contains in depth information and data about the company and its operations...

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Heineken Italia SpA in Alcoholic Drinks (Italy)

Heineken Italia SpA in Alcoholic Drinks (Italy)

Heineken Group is a global alcoholic drinks player present in more than 70 countries around the world....

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