It's seven o'clock in the morning, and the gathering crowd already boasts a few dozen hardy souls. By the time sales actually commence in a...
On Monday, Heineken will release its results for the first half of 2016. Here, just-drinks takes a closer look at the company's performance...
Regardless of what country you choose or in which time period it is framed, three words can be used to characterise most early craft beer development: small, undercapitalised and ale. As much as the first two are fairly obvious – we didn't call it 'microbrewing' for nothing, and pretty much all small-scale start-ups are underfunded – the third, ale, is somewhat less self-evident. It is nevertheless directly related to its predecessors.
Corporate sustainability strategies are about balancing commercial priorities with environmental and social concerns. Ben Cooper asks whether Heineken has struck the right balance with its decision to embrace motorsport sponsorship.
Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.
Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-off for the final game of European rugby's Champion's Cup, and all appeared in place: the crowd hushed, the players tensed, the referee's whistle poised. But, as the advertising boards that enclosed the pitch cycled through their usual litany of airline, watch manufacture and beer brand, one message seemed slightly off-kilter.
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Heineken has launched a new 3.3% Heineken lager in Australia.
Heineken has declined to comment on a report it is on course to buy Kirin's Brazil operations.
United Breweries has posted a strong jump in Q1 profits and sales as volumes growth outpaced the market.
A Heineken premium cider range sold in 75cl wine-style bottles is to expand into the UK on-premise after an off-premise trial.
Heineken is returning to the site of the 2012 London Olympics after signing a five-year sponsorship deal with West Ham United.
Heineken is to double production at its Red Stripe brewery in Jamaica as it continues plans to return the beer's production to the country.
Heineken has said consumers are "still drinking beer" in Nigeria but warned that many are trading down as the country recovers from a major currency devaluation.
Heineken has unveiled a new look for its Bulmers cider brand in the UK.
Heineken has shrugged off a "subdued" Q2 to post first-half sales and volumes growth.
Heineken has been told it is too early to seek first refusal on Vijay Mallya's United Breweries shares.
Heineken's UK unit has launched a "multi-million pound" campaign as part of its exclusive sponsorship of Team GB in the 2016 Olympic Games.
Heineken has resolved a dispute with a Dutch supermarket chain over accusations that the brewer was withholding deliveries.
US brewers are following their European counterparts with a voluntary plan to provide detailed information on nutrition content and ingredients.
Heineken is to serve draught beer on aeroplanes, after overcoming pressure issues that previously made the practice impossible.
A Dutch supermarket has accused Heineken of failing to deliver enough of the brewer's products because the retailer's prices are too low.
Mexican beer volumes in the US have remained strong in the three months to 21 May, while craft brands have seen their healthy growth rates slip back, according to recent figures.
Heineken has lined up the first television advert in the UK for its Amstel lager brand.
Heineken is to sell its Sol lager brand in an insulated multi-pack that can keep beer cold for up to six hours.
Heineken has confirmed recent speculation that it will become a "Global Partner" of motor racing’s Formula One World Championship.
Heineken has launched a "multi-million pound" advertising campaign for its Old Mout cider, as it looks to drive consumer awareness of the brand in the UK.
Heineken's new partner Lagunitas has seen seen sales soar in the past year as craft beer connected to mainstream breweries outpaced independent rivals, new IRI off-trade figures show.
Heineken International has signed a joint venture agreement with Philippines-based Asia Brewery as it looks to drive premiumisation in the region.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.
Heineken N.V. : Consumer Packaged Goods - Company Profile, S
Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....
Heineken UK Limited: Consumer Packaged Goods - Company Profi
Canadean's "Heineken UK Limited: Consumer Packaged Goods - Company Profile & SWOT Analysis" contains in depth information and data about the company and its operations...
Heineken Italia SpA in Alcoholic Drinks (Italy)
Heineken Group is a global alcoholic drinks player present in more than 70 countries around the world....
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