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Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.
Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-off for the final game of European rugby's Champion's Cup, and all appeared in place: the crowd hushed, the players tensed, the referee's whistle poised. But, as the advertising boards that enclosed the pitch cycled through their usual litany of airline, watch manufacture and beer brand, one message seemed slightly off-kilter.
Heineken, which last week held a capital markets seminar in Vietnam, has a long and storied history in Asia. In 1931, it set up joint-venture Asia Pacific Breweries with Fraser & Neave in a partnership that only ended in November 2012 when Heineken bought out F&N's stake.
Heineken's management team has been in Vietnam this week for the company's annual Financial Markets Conference. CEO Jean-François van Boxmeer called the country the "poster child" for international beer thanks to its strong demographics and growing demand. Here's a snapshot of Heineken's current position in Vietnam and how the market is developing, as outlined by Heineken's Vietnam MD, Leo Evers.
Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.
The Rugby World Cup is just over one week old and the event is dominating the television, radio and newspapers here in the UK. As one of the event's headline sponsors, Heineken hopes that this level of interest will continue, right through to the final on 31 October. Earlier today, just-drinks spoke to Heineken's global activation director, Hans Erik Tuijt, about the brewer's activities in and around the tournament, the balance of power between television and digital marketing and whether the host nation's continued presence in the event actually matters.
Heineken has been told it is too early to seek first refusal on Vijay Mallya's United Breweries shares.
Heineken's UK unit has launched a "multi-million pound" campaign as part of its exclusive sponsorship of Team GB in the 2016 Olympic Games.
Heineken has resolved a dispute with a Dutch supermarket chain over accusations that the brewer was withholding deliveries.
US brewers are following their European counterparts with a voluntary plan to provide detailed information on nutrition content and ingredients.
Heineken is to serve draught beer on aeroplanes, after overcoming pressure issues that previously made the practice impossible.
A Dutch supermarket has accused Heineken of failing to deliver enough of the brewer's products because the retailer's prices are too low.
Mexican beer volumes in the US have remained strong in the three months to 21 May, while craft brands have seen their healthy growth rates slip back, according to recent figures.
Heineken has lined up the first television advert in the UK for its Amstel lager brand.
Heineken is to sell its Sol lager brand in an insulated multi-pack that can keep beer cold for up to six hours.
Heineken has confirmed recent speculation that it will become a "Global Partner" of motor racing’s Formula One World Championship.
Heineken has launched a "multi-million pound" advertising campaign for its Old Mout cider, as it looks to drive consumer awareness of the brand in the UK.
Heineken's new partner Lagunitas has seen seen sales soar in the past year as craft beer connected to mainstream breweries outpaced independent rivals, new IRI off-trade figures show.
Heineken International has signed a joint venture agreement with Philippines-based Asia Brewery as it looks to drive premiumisation in the region.
Heineken's majority-owned Indian brewer, United Breweries, has said it is will look to invest in more waste-water recycling programmes after "acute shortages" forced it to decrease beer production.
Heineken has said the "vast majority" of the Chinese beer market makes no profits.
Heineken has declined to comment on recent reports claiming its namesake brand will sponsor the Formula 1 World Championship.
Actor Neil Patrick Harris has returned for a new series of TV ads for Heineken Light after a previous campaign helped drive fresh growth for Heineken's namesake lager.
Heineken's CEO has told analysts he is committed to improving the brewer's margins, "but it is not an obsession".
Heineken has released a new campaign for its Kronenbourg 1664 brand in the UK, as it continues its relationship with former football star Eric Cantona.
Competitive issues among the world's larger brewers may result in a private equity company leading the race for SABMiller's assets in Central & Eastern Europe, an analyst has told just-drinks.
Heineken has unveiled a UK marketing campaign for John Smith's Golden Ale alongside football commentator and former Wales captain Robbie Savage.
Heineken has launched its Heineken Light brand into Europe for the first time.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.
You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures.
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