Heineken

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Heineken's new range foreshadows craft's future

With just over 20% of the country's total beer market value, the craft category in the US is ahead of the global curve....

Heineken goes from strength to strength - Analysis

In the notes that followed Heineken's full-year 2016 results yesterday, several analysts use the word 'strong' to illustrate the brewer's pe...


Olly Wehring | 17 Feb 2017

Earlier this week, Heineken released its full-year results for 2016. The brewer saw its sales in the year rise by almost 5% in organic terms, although profits fell, against a 2015 boosted by a one-off income. Here, just-drinks considers Heineken's performance over the last five years.


Lucy Britner | 16 Feb 2017

Earlier this week, Heineken was the latest global brewer to release its results for the 12 months of 2016. While sales rose in organic terms, by almost 5%, the bottom line battled with currency headwinds and tough comparatives. Here, just-drinks breaks down Heineken's figures for last year by region.


Olly Wehring | 13 Feb 2017

Earlier today, Heineken announced that it will purchase Kirin Holdings' Brazilian beer and soft drinks assets for just over US$705m. Here, just-drinks takes a closer look at Brazil's beer market and the rationale behind the deal.


Olly Wehring | 25 Jan 2017

The Brazilian beer market may be able to claim Kirin Holdings as a victim in the coming weeks, but the likelihood of Heineken stepping in to buy Brasil Kirin offers cause for optimism not only for the Netherlands-based brewer specifically, but also for the country's beer category more broadly.

Latest Interviews

Lucy Britner | 13 Oct 2016

Andy Thomas moved up to the CEO position at Craft Brew Alliance in 2014, following several years in the company's commercial operations. Previously, he spent 12 years at Heineken USA - the last two of which were as unit president. Thomas's experience in big brewing has proved useful at CBA, as the company moves to deepen its ties with major shareholder Anheuser-Busch InBev. In part one of this two-part interview, Thomas provides insight into the latest deal, which gives AB InBev a staggered, qualified offer option to acquire CBA.


Olly Wehring | 21 Jun 2016

Last year, Heineken secured a return to the European sports stage for its Amstel brand. Having called time on its ten-year sponsorship of the UEFA Champions League football competition in 2005, Amstel has just completed the first of a three-year tie-up with the slightly lower-profile Europa League football tournament. Replacing Amstel as Champions League sponsor? Why, it was - and continues to be - brand Heineken. Last month, Olly Wehring travelled to Switzerland to meet Walter Drenth, the group's senior global director for international brands, before being forced to endure his team's defeat that evening to Seville in the Europa League final.

Latest News

Andy Morton | 23 Mar 2017

Heineken has unveiled new aluminium bottles that turn black under black light.


Olly Wehring | 22 Mar 2017

The UK arm of Heineken has confirmed to just-drinks that Tesco has pulled a swathe of its beer and cider SKUs from stores across the country.


Andy Morton | 21 Mar 2017

Heineken has said proceeds from a new US$1.75bn fund-raising effort could go towards future acquisitions.


Andy Morton | 21 Mar 2017

Heineken has moved to defend its red star logo after reports Hungary's Government wants to ban the image.


Olly Wehring | 15 Mar 2017

Heineken has unveiled a light beer extension of its Amstel lager brand in the US.


Lucy Britner | 14 Mar 2017

Heineken has lined up a GBP2.5m (US$3m) marketing budget to support the launch of the non-alcoholic iteration of its namesake lager brand in the UK market.


Lucy Britner | 13 Mar 2017

Heineken's UK unit has launched a higher abv variant of its Desperados brand as it looks to capitalise on late-night drinking. 


Lucy Britner | 7 Mar 2017

The UK unit of Heineken's has lined up an updated design for its Foster's lager brand in the country.


Andy Morton | 3 Mar 2017

Heineken is using the names of its apple growers to market a new range of Bulmers cider in the UK.


Olly Wehring | 1 Mar 2017

Heineken has released details of a change of executive director for its legal affairs function.


Olly Wehring | 24 Feb 2017

Heineken has vowed to fight a EUR100m (US$105.6m) compensation claim by a Greek brewer that follows the imposition 14 months ago of a near-EUR32m fine related to alleged infringement practices in the country.


Andy Morton | 23 Feb 2017

Heineken has launched a new craft-style beer range that targets "beer-curious" UK consumers.


Andy Morton | 20 Feb 2017

Heineken's Sri Lanka business unit has changed its name to Heineken Lanka.


Lucy Britner | 16 Feb 2017

The CEO of Heineken has said the company will roll out a non-alcoholic version of its namesake beer brand in Europe this year, as it looks to capitalise on the trend towards low- and no- alcohol products.


Olly Wehring | 15 Feb 2017

Heineken has reported a near-5% lift in sales for 2016, although currency headwinds provided a drag in reported terms.


Olly Wehring | 13 Feb 2017

Heineken has successfully completed its recently-confirmed discussions with Kirin Holdings, with the European brewer set to acquire Kirin's Brazilian operations for almost half the price the Japanese firm paid in 2011.


Andy Morton | 9 Feb 2017

Heineken has launched an interactive display case on a Nordic ferry that triggers brand-specific videos when consumers select a bottle.


Stuart Todd | 2 Feb 2017

Heineken has confirmed plans to spend EUR9.3m (US$10m) on one of its three breweries in France.


Lucy Britner | 1 Feb 2017

Heineken's New Zealand unit DB Breweries has purchased the country's Tuatara Brewing Co. 


Andy Morton | 1 Feb 2017

Heineken has renewed its UEFA Champions League sponsorship for another three years.


Andy Morton | 23 Jan 2017

Heineken is upping its soccer marketing in the US with a new campaign that offers prizes to consumers every time a goal is scored.


Olly Wehring | 20 Jan 2017

Heineken has confirmed that it is in "ongoing" discussions with Kirin Holdings over the possible acquisition of the Japanese group's Brazilian brewing operations.

Latest blogs

Andy Morton | 16 Sep 2016

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.


Olly Wehring | 6 Sep 2016

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.

Company research

Heineken Italia SpA in Alcoholic Drinks (Italy)

Heineken Italia SpA in Alcoholic Drinks (Italy)

Heineken Group is a global alcoholic drinks player present in more than 70 countries around the world....

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Heineken Slovensko as in Alcoholic Drinks (Slovakia)

Heineken Slovensko as in Alcoholic Drinks (Slovakia)

Heineken Slovensko, part of the Heineken NV group, was one of the largest producers of beer and cider in Slovakia in 2015....

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Heineken Hungária Sörgyárak Zrt in Alcoholic Drinks (Hungary)

Heineken Hungária Sörgyárak Zrt in Alcoholic Drinks (Hungary

Heineken Hungária aims to strengthen its position as the leading producer of premium lager in Hungary and supply the local market with both high quality beer and cider products....

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