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Brown-Forman sees "upstarts" hamper vodka pricing

The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” v...

M&A Watch - Who's in the Running for Altia Corp?

Earlier this year, the Finnish Government announced plans to privatise Altia Corp, as part of its programme to raise funds for budget spendi...

Brown-Forman's YTD Performance by Region, Brand

Earlier today (5 March), Brown-Forman posted its Q3 and YTD results. Here, just-drinks takes a closer look at the company's performance by r...

US vodka hit by "flavour fatigue" - Brown Forman

Brown-Forman's CEO has said “flavour fatigue” in the US vodka category may be pushing consumers towards Jack Daniel's extensions such as Ten...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Belvedere vodka tie-up over new James Bond film 16 Dec 2014

James Wilmore

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


Brown-Forman eyeing Scotch, Irish whisk(e)y entry? 12 Dec 2014

James Wilmore

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whisk(e)y production facility as an alternative to an acquisition in either category.


Brown-Forman to centralise Europe management ops 27 Sep 2013

Olly Wehring

Brown-Forman is set to consolidate its management footprint in Europe through a central head office for the region in Amsterdam.


Southern Comfort seeing "dramatic" recovery 13 Dec 2012

James Wilmore

Southern Comfort is bouncing back for Brown-Forman with a “dramatic improvement” in US sales, the company has said.


Brown-Forman posts healthy H1 as margins improve 5 Dec 2012

Andy Morton

Brown-Forman has posted a double-digit increase in H1 net profits as volumes gains and price increases saw it raise its full-year outlook.

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