24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.
26 April 2013
Late last week, the gold medal winners in the gin, vodka, Tequila and liqueurs sub-categories of this year's International Spirits Challenge were announced.
2 November 2012
Bacardi Brown-Forman Brands is launching a print and outdoor marketing campaign for its Eristoff vodka brand in the UK, designed to maintain its appeal with younger consumers.
19 August 2011
Diageo is toasting the release of The IWSR’s Top 50 International Spirits Brands list, holding on to the top spot and boasting the largest grower in the top ten.
1 August 2011
Bacardi’s Eristoff Gold
18 February 2011
Bacardi is set to roll out its Eristoff vodka portfolio across the US.
14 January 2011
Bacardi-Martini India has launched its Superior Rum and Eristoff vodka in the Indian state of Tamil Nadu, a market tightly controlled by the Government.
17 June 2010
Bacardi-Martini's Eristoff & Cola
19 November 2008
One of Bacardi's global brand directors is set to leave the company.
14 October 2008
Bacardi Martini India is planning a new marketing drive across its brands, in order to capitalise on the country’s growing thirst for premium spirits.
18 September 2008
Vodka is the drink of the moment in the Dominican Republic, growing 50% in 2007 according to recent research from the IWSR.
31 May 2007
Bacardi has launched Eristoff vodka in India and plans further investment in the country, according to local reports.
22 February 2007
The vodka sector’s capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.
24 January 2007
Bacardi is set to launch a global marketing push behind vodka brand Eristoff.