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just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...

just Five Years Ago: Pernod readies Tia Maria sale

Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria....


just the Facts – The Power 100 2014

Olly Wehring | 2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


just the Facts – The Power 100 2013

Olly Wehring | 24 May 2013

Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.


Review of the Year 2009 - Spirits

just-drinks.com editorial team | 22 Dec 2009

Like the other sectors of our industry, the economy cast a shadow over the spirits category in 2009. The aftershocks of the downturn spread around the world, with Scotland appearing to be the epicentre. Olly Wehring looks at the last 12 months for Diageo, Pernod Ricard et al.


Chris Brook-Carter | 16 Jul 2001

No one can deny the slow but sure liberalisation spirits advertising has been party to over the last five years. But with the war on tobacco almost won, attention will return to drinks industry regulations. Chris Brook-Carter reviews a report by analyst Datamonitor who argues that media support is the key to winning the PR war.

Latest Interviews

Interview - Illva Saronno CEO Augusto Reina

Lucy Britner | 28 May 2015

At almost 75 years old, Augusto Reina could be taking it easy on an Italian beach somewhere. Instead, he's suited, booted and every bit the man in charge. Fresh from a trip to Ireland to check on the progress of his company's joint venture, the Walsh Distillery, he's sitting in his Florio Marsala winery on the north-west coast of Sicily, ready for the big launch: Disaronno Riserva.

Latest News

just the week in - Spirits & Wine

Olly Wehring | 29 May 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


NPD: Illva Saronno's Disaronno Riserva

Lucy Britner | 22 May 2015

Illva Saronno has lined up the launch of an extension of its Disaronno liqueur brand.


Saronno boosts GTR team with Pernod hire

Olly Wehring | 20 Mar 2015

Illva Saronno has poached a senior Pernod Ricard executive to head up its global Travel Retail team.


Illva Saronno takes Disaronno in-house in US

James Wilmore | 17 Oct 2013

Italian drinks group Illva Saronno is severing its 14-year-old relationship with Bacardi in the US to set up its own distribution unit.


Illva Saronno takes 50% stake in The Irishman

James Wilmore | 16 Oct 2013

Italian drinks firm Illva Saronno has put its weight behind the Irish whiskey category by acquiring a 50% stake in the producer of The Irishman brand.


Irishman Brands silent over Illva Saronno talk

James Wilmore | 9 Sep 2013

Irish whiskey producer The Irishman Brands has declined to comment on reports it is in talks to sell a minority stake to Italian drinks firm Illva Saronno to help fund its expansion.


Saronno selects Suntory for Aus distribution

just-drinks.com editorial team | 16 May 2011

Illva Saronno has switched distribution of its Disaronno and Tia Maria liqueur brands in Australia to Suntory.


Illva Saronno signs Monarq Group as distributor

just-drinks.com editorial team | 4 Oct 2010

Illva Saronno has signed a deal for Monarq Group to distribute its brands, including Disaronno and Tia Maria, in the Caribbean.


First Drinks to launch Disaronno push

just-drinks.com editorial team | 27 Apr 2010

Italian liqueur Disaronno will receive its first summer marketing campaign in the UK as distributor First Drinks looks to broaden the brand's appeal.


Bacardi to distribute Tia Maria

just-drinks.com editorial team | 11 Dec 2009

Bacardi has secured the distribution contract for Tia Maria in the US after signing a deal with the coffee liqueur brand's new owner, Illva Saronno.


Disaronno gets fashion boost in UK

just-drinks.com editorial team | 3 Nov 2009

First Drinks has announced a GBP2m (US$3.3m) Christmas push for Illva Saronno's Disaronno liqueur brand in the UK.


First Drinks to distribute Tia Maria

just-drinks.com editorial team | 10 Sep 2009

First Drinks has signed a deal for the UK distribution rights for Tia Maria.


Pernod Ricard sells Tia Maria to Ilva Saronno

just-drinks.com editorial team | 27 Jul 2009

Pernod Ricard has continued its divestment programme with the sell-off of its Tia Maria liqueur brand to Illva Saronno.


First Drinks Brands rolls out Disaronno push

just-drinks.com editorial team | 1 Jun 2009

Italian liqueur Disaronno is to benefit from a GBP5m (US$8.2m) marketing drive in the UK, distributor firm First Drinks Brands has said.


Disaronno in Christmas marketing push

just-drinks.com editorial team | 4 Nov 2008

Italian liqueur Disaronno, distributed in the UK by First Drinks Brands, is looking to boost its sales growth across the on- and off-trade with a Christmas TV campaign.


Summer push for Disaronno

just-drinks.com editorial team | 17 Jun 2008

First Drinks Brands, which distributes Disaronno in the UK, is planning a raft of marketing initiatives for the liqueur brand this summer, with the particular aim of further driving sales among fashion-conscious young women.


Bacardi extends Disaronno agreement

just-drinks.com editorial team | 16 Apr 2008

Bacardi USA has renewed its contract with Illva Saronno for American distribution rights to Disaronno Originale.


Disaronno gets festive TV push

just-drinks.com editorial team | 20 Nov 2007

First Drinks Brands is rolling out a television advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.


Disaronno beats category for 2006

just-drinks.com editorial team | 15 Feb 2007

Amaretto brand Disaronno has toasted its most successful trading year to date in the UK.


Disaronno UK ad out soon

just-drinks.com editorial team | 3 Oct 2006

First Drinks Brands is rolling out a GBP1.5m TV advertising campaign for Italian Amaretto brand Disaronno over the coming months to drive UK sales.


Anne Brockhoff | 3 Jun 2004

Bacardi USA, a unit of Bermuda-based Bacardi, said US depletions reached an all-time high of more than 8.2m cases in 2003, led by its signature line of rums.


just-drinks.com editorial team | 8 Apr 2004

First Drinks' Italian Amaretto liqueur brand Disaronno has signed a seven-figure deal with UK broadcaster BSkyB to become the exclusive sponsor of Sky One's new US drama hit Las Vegas.

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