Crown Royal

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

Non-Scotch Whisky Essentials, Part IV

just-drinks, in association with The IWSR, presents this six-part review of the non-Scotch whisky category. In part four, we turn our attent...

Rye: No Longer on the Rocks - Comment

The brown spirits category continues to see segments rise and fall in popularity. This month, Ian Buxton looks at rye, which has surprised m...


Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Olly Wehring | 2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


Andy Morton | 13 Jan 2014

Suntory's proposed US$16bn takeover of Beam Inc is the first publicly-acknowledged attempt to buy the pure-play spirits company since it was formed out of Fortune Brands in 2011. But will it be the first and only chapter in this story?


Olly Wehring | 17 Oct 2013

Earlier today (17 October), Diageo posted a 3.1% lift in sales in the three months to the end of September. Here, just-drinks takes a closer look at the company's performance in the period by region.

Latest Interviews

Lucy Britner | 1 Dec 2016

Sanford Bernstein analyst Trevor Stirling is no stranger to the drinks industry. Having spent the late ‘90s as strategic planning director for Guinness Ireland, he then took on the role of packaged trade director at the company. He followed that by starting his own private-client wine merchant. In 2004, Stirling became an analyst at Bernstein, where he covers the major European brewing and spirits companies. Here, he talks to just-drinks about the role of an analyst, and how he sees the future of the drinks industry shaping up.


Olly Wehring | 27 Apr 2012

Earlier this year, just-drinks sat down with David Gates, the global category director of whisk(e)y at Diageo, to talk about Johnnie Walker, Formula One, Scotch and the other whisk(e)y sub-categories.

Latest News

Lucy Britner | 30 Nov 2016

Diageo has launched a new advertising initiative for its Crown Royal Canadian whisky brand in the US market. 


Lucy Britner | 6 Oct 2016

Diageo has added a vanilla-flavoured whisky to its Crown Royal range.


Lucy Britner | 6 Oct 2015

Diageo claims to be the first alcohol company to include a serving facts panel on its spirits packaging in the US.


Lucy Britner | 11 Aug 2015

Rye whiskey volumes have grown more than 500% in the last five years, according to figures from the US Distilled Spirits Council of the United States (DISCUS).


Olly Wehring | 11 May 2015

Diageo has released the first blended rye whisky from its Crown Royal Canadian whisky brand.


Olly Wehring | 8 Apr 2015

Late last month, the 15th annual San Francisco World Spirits Competition took place. Last week, the list of Best in Show awards was released. Here is part one of the full list of winners.


James Wilmore | 26 Jan 2015

Diageo is aiming to grow five of its smaller brands in the UK after signing new distribution agreements with Marblehead and Catalyst Brands.


James Wilmore | 18 Dec 2014

Diageo has claimed victory in a legal battle with Mexcor over its Crown Royal Canadian whisky brand.


James Wilmore | 7 Jan 2014

Diageo has said it is hoping to “work together” with a union at one its Canadian bottling plants as the threat of a strike looms.


Andy Morton | 22 Nov 2013

Diageo has launched a powerful new anti-drink driving film, tied to its Johnnie Walker brand.


Andy Morton | 21 Nov 2013

Three Diageo brands are set for new campaigns after the group signed a “multi-year” deal with the NBA to be the US basketball league's exclusive spirits partner.


James Wilmore | 20 Nov 2013

Diageo is set to bolster its interest in Bourbon with new premium launches, but the group's CEO has not ruled out acquisitions in the thriving, wider category.


James Wilmore | 4 Nov 2013

Big brands across all alcohol categories in the US have lost combined share in the on-trade this year, with top-selling beers suffering the most as new products have proliferated, according to latest figures.


Olly Wehring | 18 Apr 2013

Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.


James Wilmore | 28 Mar 2013

Diageo has launched a lawsuit that accuses a rival of copying the packaging of its Crown Royal Canadian whisky brand.


Ian Buxton | 21 Mar 2013

Diageo has distanced itself from entering the 'flavoured' Scotch whisky arena, as Bacardi readies a honey-”infused” expression of its Dewar's Scotch brand.


Andy Morton | 9 Nov 2012

Diageo has launched a maple-flavoured extension to its Crown Royal Canadian whiskey range.


Olly Wehring | 7 Jun 2012

Diageo has acquired the Cabin Fever maple-flavoured whisky brand from the Robillard family in the US.


Olly Wehring | 17 May 2012

Diageo's Crown Royal XR


Olly Wehring | 17 Nov 2011

Diageo is lining up an extension for its Captain Morgan rum brand in the US.


Michelle Russell | 8 Nov 2011

Pernod Ricard's Irish Distillers unit has said that it has "tonnes of scope" to grow its Jameson whiskey brand further in the US.


Chris Mercer | 19 Sep 2011

Diageo has announced a multi-million dollar marketing tie-up with Facebook, with a particular focus on emerging markets in Southeast Asia and Brazil.

Company research

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

Read more >


Diageo North America Inc in Alcoholic Drinks (USA)

Diageo North America Inc in Alcoholic Drinks (USA)

The company is continuing to invest in premium and super premium segments with acquisitions of brands like Tequila Don Julio and by better controlling and harmonising its luxury portfolio....

Read more >

just-drinks homepage



Forgot your password?