Crown Royal company news 
UK: Brazil, Nigeria weak but Q3 follows expectations for Diageo
18 April 2013
Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.
US: Diageo files lawsuit over alleged Crown Royal 'confusion'
28 March 2013
Diageo has launched a lawsuit that accuses a rival of copying the packaging of its Crown Royal Canadian whisky brand.
Comment - Spirits - Adding a Touch of Flavour to Scotch Whisky
25 March 2013
Earlier this month, Bacardi announced the launch of Dewar's Highlander Honey in the US. The move has ruffled feathers in Scotland, where the heritage and provenance of Scotch whisky is almost an obsession. Here's Ian Buxton with his take on the storm in a nosing glass.
UK: Diageo backs away from 'flavoured' Scotch move
21 March 2013
Diageo has distanced itself from entering the 'flavoured' Scotch whisky arena, as Bacardi readies a honey-”infused” expression of its Dewar's Scotch brand.
Product Launch - CANADA: Diageo's Crown Royal Maple Finished whiskey
9 November 2012
Diageo has launched a maple-flavoured extension to its Crown Royal Canadian whiskey range.
Sustainability in Spirits - Part II: Energy
17 September 2012
As with water efficiency, energy efficiency can vary markedly from distillery to distillery depending on the size of the facility and the production methods employed. As a general rule, however, the production of spirits is an energy-intensive process.
US: Diageo gets Cabin Fever
7 June 2012
Diageo has acquired the Cabin Fever maple-flavoured whisky brand from the Robillard family in the US.
just the Answer - Diageo's global category director of whisk(e)y, David Gates
27 April 2012
Earlier this year, just-drinks sat down with David Gates, the global category director of whisk(e)y at Diageo, to talk about Johnnie Walker, Formula One, Scotch and the other whisk(e)y sub-categories.
Comment - Diageo, Pernod Ricard Ten Years After Seagram
22 December 2011
Ten years on and the legacy of Pernod Ricard and Diageo's carve-up of Seagram is still being felt.
US: Diageo poised to add to Captain Morgan stable
17 November 2011
Diageo is lining up an extension for its Captain Morgan rum brand in the US.
just the Answer - Irish Distillers international brand development director, Simon Fay
8 November 2011
This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.
US: Pernod Ricard sees further US growth for Jameson
8 November 2011
Pernod Ricard's Irish Distillers unit has said that it has "tonnes of scope" to grow its Jameson whiskey brand further in the US.
GLOBAL: Diageo, Facebook team up in multi-million dollar deal
19 September 2011
Diageo has announced a multi-million dollar marketing tie-up with Facebook, with a particular focus on emerging markets in Southeast Asia and Brazil.
US: Diageo spreads Crown Royal NASCAR programme to cover all “US heroes”
29 July 2011
Diageo's Crown Royal whisky brand is expanding its “Your Name Here” NASCAR promotion in the US to honour “all of the nation's heroes” next year.
US: Diageo signs New York Giants deal
28 June 2010
Diageo has is to sponsor the National Football League's New York Giants and the team's New Meadowlands Stadium in East Rutherford, New Jersey.
US: Beam Global Spirits & Wine appoints marketing chief
22 September 2009
Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.
just the facts - Industrial action in the drinks industry
30 July 2009
Trade unions estimate that 20,000 people marched through the streets of Kilmarnock last weekend, to protest against proposed job cuts by Diageo.
JAPAN: Diageo signs JV deal with Kirin
6 April 2009
Diageo is to form a joint venture with Kirin Holdings in Japan.
In the Spotlight - Brown-Forman
13 March 2009
A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.
UK: Diageo mulls job cuts, still eyes acquisitions
12 February 2009
Drinks giant Diageo is considering cutting jobs as part of a cost savings programme designed to save up to GBP100m (US$142m) annually.
US: Recession hits spirits market growth
12 January 2009
Economic woes in the US have begun to erode growth on the country's spirits market, hitting volumes at Pernod Ricard and Diageo, new figures show.
US: Crown Royal to get US TV push
9 December 2008
Diageo has lined up a brace of television adverts in the US for its Crown Royal Canadian blended whisky brand.
CANADA: Diageo re-launches Crown Royal Special Reserve
2 October 2008
Diageo has removed the "Special" from its Crown Royal Special Reserve brand, but claims it has not altered the Canadian whisky's composition.
US: Diageo lines up race driver for Crown Royal campaign
24 July 2008
US stock car racer Jamie McMurray is to get behind the wheel of a taxi as part of a campaign with Diageo's Crown Royal Canadian whisky.
Interview - Beam puts Absolut reversal behind it and looks ahead
9 May 2008
Beam Global Spirits & Wine was the frontrunner to land Absolut vodka but was pipped at the post by Pernod Ricard. However, president and CEO Tom Flocco says the company has quickly put that disappointment behind it. Indeed, he spoke with Olly Wehring on the day that Pernod Ricard announced its acquisition of Absolut, and outlined what now lies ahead for Beam.
UK: Asia Pacific fails to hold back Diageo H1
14 February 2008
Diageo has posted a healthy lift in both sales and profit for the first half of its current financial year.
US: Crown Royal unveils blend with a flavour of Cognac
20 September 2007
Diageo-owned Bourbon brand Crown Royal has unveiled a new whisky with a flavour of Cognac. The ultra-premium offering, Crown Royal Cask No. 16, has been aged in rare Cognac casks.
US: Crown Royal promotes responsible drinking
4 July 2007
Diageo has launched a new television campaign for Crown Royal in the US in an effort to promote responsible drinking.
US: Crown Royal creates most expensive whisky
4 May 2007
Diageo has blended the most expensive Crown Royal whisky ever.
