22 November 2013
Diageo has launched a powerful new anti-drink driving film, tied to its Johnnie Walker brand.
21 November 2013
Three Diageo brands are set for new campaigns after the group signed a “multi-year” deal with the NBA to be the US basketball league's exclusive spirits partner.
20 November 2013
Diageo is set to bolster its interest in Bourbon with new premium launches, but the group's CEO has not ruled out acquisitions in the thriving, wider category.
4 November 2013
Big brands across all alcohol categories in the US have lost combined share in the on-trade this year, with top-selling beers suffering the most as new products have proliferated, according to latest figures.
17 October 2013
Earlier today (17 October), Diageo posted a 3.1% lift in sales in the three months to the end of September. Here, just-drinks takes a closer look at the company's performance in the period by region.
31 July 2013
Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look at the company's performance in the period by region and by brand.
11 June 2013
A study, conducted by brand valuation agency Brand Finance, has ranked the world's biggest drinks brands by their value. We've compiled the top 20 into a table below:
24 May 2013
Earlier this week, brand valuation consultancy Intangible Business released the results of its latest survey of the world's spirits brands. Here's a look at the top ten, along with the methodology used to draw up 'The Power 100'.
18 April 2013
Diageo has highlighted slowing growth in two important emerging markets in its third quarter, but sales in the year-to-date remain in line with expectations.
28 March 2013
Diageo has launched a lawsuit that accuses a rival of copying the packaging of its Crown Royal Canadian whisky brand.
25 March 2013
Earlier this month, Bacardi announced the launch of Dewar's Highlander Honey in the US. The move has ruffled feathers in Scotland, where the heritage and provenance of Scotch whisky is almost an obsession. Here's Ian Buxton with his take on the storm in a nosing glass.
21 March 2013
Diageo has distanced itself from entering the 'flavoured' Scotch whisky arena, as Bacardi readies a honey-”infused” expression of its Dewar's Scotch brand.
9 November 2012
Diageo has launched a maple-flavoured extension to its Crown Royal Canadian whiskey range.
17 September 2012
As with water efficiency, energy efficiency can vary markedly from distillery to distillery depending on the size of the facility and the production methods employed. As a general rule, however, the production of spirits is an energy-intensive process.
7 June 2012
Diageo has acquired the Cabin Fever maple-flavoured whisky brand from the Robillard family in the US.
17 May 2012
Diageo's Crown Royal XR
27 April 2012
Earlier this year, just-drinks sat down with David Gates, the global category director of whisk(e)y at Diageo, to talk about Johnnie Walker, Formula One, Scotch and the other whisk(e)y sub-categories.
22 December 2011
Ten years on and the legacy of Pernod Ricard and Diageo's carve-up of Seagram is still being felt.
17 November 2011
Diageo is lining up an extension for its Captain Morgan rum brand in the US.
8 November 2011
This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.
8 November 2011
Pernod Ricard's Irish Distillers unit has said that it has "tonnes of scope" to grow its Jameson whiskey brand further in the US.
19 September 2011
Diageo has announced a multi-million dollar marketing tie-up with Facebook, with a particular focus on emerging markets in Southeast Asia and Brazil.
29 July 2011
Diageo's Crown Royal whisky brand is expanding its “Your Name Here” NASCAR promotion in the US to honour “all of the nation's heroes” next year.
28 June 2010
Diageo has is to sponsor the National Football League's New York Giants and the team's New Meadowlands Stadium in East Rutherford, New Jersey.
22 September 2009
Beam Global Spirits & Wine has appointed Kevin George as senior vice president and global chief marketing officer.
30 July 2009
Trade unions estimate that 20,000 people marched through the streets of Kilmarnock last weekend, to protest against proposed job cuts by Diageo.
6 April 2009
Diageo is to form a joint venture with Kirin Holdings in Japan.
13 March 2009
A consumer shift to lower-price Bourbon has begun to eat into Brown-Forman's flagship Jack Daniel's and Southern Comfort brands, but several analysts believe the US drinks group remains in decent shape for the longer term, writes Michelle Russell.
12 February 2009
Drinks giant Diageo is considering cutting jobs as part of a cost savings programme designed to save up to GBP100m (US$142m) annually.
12 January 2009
Economic woes in the US have begun to erode growth on the country's spirits market, hitting volumes at Pernod Ricard and Diageo, new figures show.