Chivas Brothers company news 
GLOBAL: Pernod Ricard takes Chivas Le Baron global
18 April 2012
Pernod Ricard has extended the partnership between its Chivas Regal blended Scotch brand and the founders of Le Baron nightclubs beyond travel retail to the off-trade.
Rebranding in the Drinks Industry - Part IV - Interview: Plymouth Gin
14 March 2012
Winding up our management briefing for March, Richard Woodard gets the inside track on Pernod Ricard's Plymouth Gin brand, a product that recently underwent a considerable rebrand.
Comment - Spirits - Plymouth Gin: West is Best
26 January 2012
When Pernod Ricard said last week that it is updating the packaging for - and raising the price of - Plymouth Gin, there was a run on tonic water at Richard Woodard's local shop. It's taken a while, but the brand is back, and Woodard would like to celebrate.
GLOBAL: Pernod Ricard ups Plymouth Gin price, revamps packaging
18 January 2012
Pernod Ricard has lined up a global price rise and packaging upgrade for its Plymouth Gin brand.
Comment - Spirits - What Will (Not) Happen in 2012
17 January 2012
This week is prediction week on just-drinks. On Thursday, Chris Losh will give us his annual, tongue-in-cheek forecasts for the coming year. Today, however, Ian Buxton, consider what might happen in brown spirits in 2012.
Product Launch - GLOBAL: Pernod Ricard's Ballantine’s Christmas Reserve
26 October 2011
Pernod Ricard's Ballantine’s Christmas Reserve
Product Launch - GLOBAL: Pernod Ricard's Royal Salute Tribute to Honour
14 September 2011
Pernod Ricard's Royal Salute Tribute to Honour
Comment - Spirits - The Thorn in Scotch Whisky's Side?
2 August 2011
This month, we welcome another regular commentator to the just-drinks fold. Augmenting our spirits coverage, Ian Buxton will be casting his eye over the brown side of the sector. To kick off, this month Ian looks at a character who is ruffling the feathers of many in the Scotch whisky industry.
EUROPE: Pernod Ricard launches pan-European Ballantine's ad
27 June 2011
Pernod Ricard has lined up a Europe-wide television advert for its Ballantine’s Finest Scotch whisky brand.
just On Call - Pernod Ricard targets Eastern Europe growth
23 June 2011
Pernod Ricard's CEO for Europe has said that he sees strong opportunities for premium spirits in Eastern Europe.
Product Launch - GLOBAL: Pernod Ricard's Royal Salute 'Tribute to Honour'
14 June 2011
Pernod Ricard's Royal Salute 'Tribute to Honour'
GLOBAL: Pernod Ricard readies consumer website for gin portfolio
11 May 2011
Pernod Ricard has announced the launch of a consumer website designed to promote its Beefeater and Plymouth gin brands.
GLOBAL: Pernod Ricard revamps The Glenlivet packaging
4 May 2011
Pernod Ricard has updated the packaging for its single malt Scotch whisky brand The Glenlivet.
The PIGS Markets - Introduction
12 April 2011
In this month's management briefing, Richard Woodard turns the spotlight on to the troublesome European markets of Greece, Ireland, Portugal and Spain. Coined unflatteringly, the PIGS, these four markets have all seen better days, and are hitting the headlines for the headaches they are causing.
The PIGS Markets - Part I: Iberia (Spain & Portugal)
12 April 2011
Following on from his introduction to the woes of the PIGS markets, the first part of this month's management briefing sees Richard Woodard focus more sharply on Spain and Portugal.
The PIGS Markets - Part III: Greece
12 April 2011
In the final part of this month's management briefing, Richard Woodard rounds off his tour of the PIGS markets in Greece.
Comment - Spirits - Scotch: Hoist by its Own Petard?
17 March 2011
A recent product extension in the Scotch whisky category has caught Richard Woodard's eye this month. While the move is certainly a positive in its use of innovation, it also shows how difficult it is for such innovation to make a breakthrough in the category. It's also got a rubbish name, says natural brunette - albeit with silver flecks - Woodard.
Comment - A Call to Arms for Plymouth Gin
16 March 2011
It seems a shame that a brand with the rich heritage of Plymouth gin lies buried in the annals of one of the world's largest drinks companies.
GLOBAL: Pernod Ricard teams with Vivienne Westwood for Chivas Regal
21 February 2011
Pernod Ricard's Chivas Brothers unit has lined up a partnership with fashion designer Vivienne Westwood for its Chivas Regal 18 Year Old variant.
just The Preview - Pernod Ricard Q2 & H1
16 February 2011
Pernod Ricard will report results for its fiscal second quarter and first half tomorrow (17 February). Here, just-drinks brings you highlights of the company's news in the three months to the end of December.
GLOBAL: Pernod Ricard launches Chivas Regal TV ad
11 February 2011
Pernod Ricard's Chivas Brothers subsidiary has released globally a television advert for its Chivas Regal Scotch whisky brand.
Research in Focus - Malt Whisky Sales Suffer in Downturn, But Outlook is Positive
9 February 2011
Malt whisky sales suffered during the downturn, but a new just-drinks/IWSR report forecasts a rapid recovery for the sector and suggests the long-term prognosis remains positive.
just the Ten - Top Interviews of 2010
23 December 2010
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read interviews on just-drinks in 2010.
Review of the Year 2010 – Spirits
21 December 2010
Our penultimate part of the 2010 review of the year affords our spirits commentator, Richard Woodard, to look back at the last 12 months for his specialised subject.
TRAVEL RETAIL: Chivas Brothers spreads Scotch age campaign further
30 November 2010
Pernod Ricard's Chivas Brothers division has rolled out its 'The Age Matters' Scotch whisky campaign into more travel retail outlets.
GLOBAL: Pernod Ricard releases festive Chivas Brothers packs
29 November 2010
Pernod Ricard's Scotch whisky and gin unit, Chivas Brothers, has lined up a raft of limited edition gift sets for its portfolio in the run-up to Christmas.
GLOBAL: Pernod Ricard's Chivas Brothers appoints head of PR
22 September 2010
Pernod Ricard's Chivas Brothers has confirmed the creation of a head of public relations position.
GLOBAL: Chivas Brothers gives Chivas Regal Gold Signature ad push
19 July 2010
Chivas Brothers, the Scotch whisky unit of Pernod Ricard, has launched a global advertising campaign for its Chivas Regal 18 Gold Signature variant.
just the Round-Up - The week in drinks
16 July 2010
The top ten stories published on just-drinks this week:
TRAVEL RETAIL: Pernod Ricard readies Ballantine's update
13 July 2010
The Scotch whisky arm of Pernod Ricard, Chivas Brothers, has lined up a packaging revamp for its Ballantine's blended Scotch whisky range.
Related research
Global market review of malt whisky – forecasts to 2015
Total malt Scotch sales fell by 4.8% in 2009 to 6.1m nine-litre cases, as the global recession took hold. This drop reversed the prior five-year performance of 2% CAGR growth. Nevertheless, the long-term outlook is very positive. This latest report from just-drinks/IWSR provides a complete market analysis of the global malt whisky sector, offering an expert review off the markets, brands, categories and companies.
