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The decline of the flagship beer brand - Comment

It's seven o'clock in the morning, and the gathering crowd already boasts a few dozen hardy souls. By the time sales actually commence in a...

Carlsberg's cost-saving plan "achieving traction"

Yesterday, Carlsberg reported a 25% leap in half-year net profits despite tough trading environments in several of its key markets. In its o...


Lucy Britner | 17 Aug 2016

Earlier today, Carlsberg reported its first-half results, posting a 25% boost in net profits. Here, we look at the company’s performance during the six-month period by region. All figures are organic. 


Olly Wehring | 15 Aug 2016

On Wednesday, Carlsberg will announce its second-quarter and half-year results. Here, just-drinks looks at the brewer's activities in the three months to the end of June.


Stephen Beaumont | 23 Jun 2016

Can you think of a global beer brand? One that is not hamstrung by being limited to certain regions? It's not easy. Indeed, Stephen Beaumont found it equally difficult, until about two weeks ago.


Andy Morton | 15 Jun 2016

Do you ever get the feeling that something's not quite right? I got that feeling last month: It was at Lyon's Grand Stade, just before kick-off for the final game of European rugby's Champion's Cup, and all appeared in place: the crowd hushed, the players tensed, the referee's whistle poised. But, as the advertising boards that enclosed the pitch cycled through their usual litany of airline, watch manufacture and beer brand, one message seemed slightly off-kilter.

Latest Interviews

Olly Wehring | 4 Dec 2012

Earlier this year, just-drinks' managing editor, Olly Wehring, travelled to Russia with Carlsberg to learn about the brewer's plans for its Baltika division in the country. The unit, which produces the namesake range of beers, is the clear market-leader, but has had to struggle of late as the legislative environment has grown more hostile to alcoholic drinks. Having assumed the leadership of Baltika late last year, Isaac Sheps talked to just-drinks about what he found when he made the move, what he's battling against today, and what he wants in the future.


Chris Mercer | 6 Oct 2011

It's almost two years since Anheuser-Busch InBev offloaded most of its assets in Central and Eastern Europe to CVC Capital for an initial US$2.2bn. Since the sale, CVC's beer business in the region, StarBev, has largely operated under the radar. High time, then, that we caught up with StarBev's CEO (and ex-InBev man), Alain Beyens. just-drinks deputy editor Chris Mercer flew to Prague to meet him.

Latest News

Lucy Britner | 18 Aug 2016

Carlsberg has reduced the price of its namesake brand in Russia by more than a third in an effort to make it more affordable for cash-strapped consumers. 


Lucy Britner | 17 Aug 2016

Carlsberg has reported a 25% leap in net profits for the first half of 2016 as its cost-saving initiatives gain momentum. 


Lucy Britner | 12 Aug 2016

Carlsberg's craft brewery Jacobsen Brewhouse will release a limited edition lager in tribute to Hans Christian Andersen later this month. 


Andy Morton | 8 Aug 2016

Carlsberg could be on course for another disappointing quarter in Europe after the latest Nielsen figures showed volumes declines across the region.


Lucy Britner | 29 Jun 2016

Carlsberg will cease to run its own distribution services in the UK.


Andy Morton | 7 Jun 2016

Tesco has continued to streamline its alcohol SKUs by cutting two of its own-brand wine ranges.


Olly Wehring | 19 May 2016

Carlsberg has recruited former international footballer Marcel Desailly to front a Europe-wide advert ahead of next month’s UEFA Euro 2016 football tournament.


Lucy Britner | 12 May 2016

Carlsberg's CEO has said he expects to close more breweries in China, following yesterday's news that the group has already closed eight over the last 12 months.


Lucy Britner | 12 May 2016

Barclays analysts have said Carlsberg's recovery strategy is "on-track", as the company used yesterday's trading update to highlight a raft of cost-saving initiatives. 


Olly Wehring | 11 May 2016

A "solid start" for Carlsberg has seen the first quarter generate a 2% lift in sales in organic terms for the brewer.


Andy Morton | 4 May 2016

Molson Coors's UK lager brand Carling is to replace Carlsberg as the official beer sponsor of the Premier League.


Olly Wehring | 29 Apr 2016

Competitive issues among the world's larger brewers may result in a private equity company leading the race for SABMiller's assets in Central & Eastern Europe, an analyst has told just-drinks.


Lucy Britner | 28 Apr 2016

Carlsberg's UK unit has launched two 'craft' products exclusive to the UK on-tade.


Andy Morton | 13 Apr 2016

Carlsberg has launched Tuborg in Vietnam as the Danish brewer increasingly targets Asia amid cost-savings in other markets.


Lucy Britner | 5 Apr 2016

Carlsberg has come under fire in Singapore for wrongly labelling Beck's beer as 'imported' from Germany even though it is produced in China.


Andy Morton | 29 Mar 2016

Carlsberg has launched a draught extension for its Somersby cider exclusively into the UK on-trade.


Andy Morton | 16 Mar 2016

Carlsberg has said it will stay in Russia despite the country’s declining beer market as the brewer outlined a new strategy to revitalise its business.


Lucy Britner | 18 Feb 2016

Carlsberg has moved the interim CEO of its UK unit to the role of SVP for Western Europe. 


Lucy Britner | 11 Feb 2016

Carlsberg has confirmed plans to build an eighth brewery in India, as it lays claim to the number two beer brand spot in the country for Tuborg.


Olly Wehring | 10 Feb 2016

Carlsberg has reported a slight lift in sales for 2015, a year in which the brewer hit an "inflection point" in its geographical performance.


Lucy Britner | 1 Feb 2016

Carlsberg's Vietnam unit has added a new canning line to its Hue Brewery, in Hue City, as it looks to grow business in the country. 


Andy Morton | 20 Jan 2016

Carlsberg has been forced to change the Myanmar translation of its Tuborg brand name after complaints it clashed with a popular local song.

Latest blogs

Andy Morton | 26 Oct 2015

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond movie, for example, has both Heineken and Moët Hennessy's Belvedere vodka on board.


Olly Wehring | 28 Jul 2015

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office.

Company research

Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review

Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysi

Carlsberg A/S (Carlsberg) is a brewing company that produces, retails and markets beers and non-alcoholic beverages....

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Carlsberg A/S - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Carlsberg A/S - Mergers & Acquisitions (M&A), Partnerships &

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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Failure Case Study: Carlsberg Beo

Failure Case Study: Carlsberg Beo

This study explores how products can fail through a lack of clarity in brand messaging and product positioning....

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