19 April 2011
A change in permitted terms for Irish whiskey in the US has been turned from a problem into an opportunity by the market leader, Pernod Ricard's Irish Distillers. Whilst Richard Woodard is happy to applaud the unit's handling of the matter, could this not be used as a springboard, he asks, for the category as a whole to really hit the gas?
26 January 2010
Diageo’s recent court victory in the Vodkat “passing off” case has brought the world of spirit regulations into the headlines. But, according to Richard Woodard, two more low-profile announcements have arguably even more long-term significance for the category at large.
7 September 2009
Diageo's The Managers' Choice Scotch whisky collection
18 January 2007
Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.
12 October 2006
Diageo is set to release a new expression of its Cardhu whisky.
6 November 2003
As the controversy continues to mount regarding Diageo’s decision to change the make-up of its Cardhu brand, the company hit back yesterday saying it was “passionate about Scotland and Scotch whisky” and that without innovation the company’s “economic and social performance would at best stand still.”