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Click through to view DiageoProduct Launch - EUROPE: Diageo's Cardhu Amber Rock

25 February 2014

Diageo is to launch a new Cardhu Scotch expression throughout Western Europe.

Product Launch - GLOBAL: Diageo's 2013 Special Releases

3 September 2013

Every autumn Diageo releases a collection of limited edition single malt Scotch whiskies. Ten such single malt whiskies are being released this year.

Comment - Spirits - Irish Whiskey: Green Shoots Keep on Growing

19 April 2011

A change in permitted terms for Irish whiskey in the US has been turned from a problem into an opportunity by the market leader, Pernod Ricard's Irish Distillers. Whilst Richard Woodard is happy to applaud the unit's handling of the matter, could this not be used as a springboard, he asks, for the category as a whole to really hit the gas?

Comment - A Word with Woodard - Spirits laws: The time is now

26 January 2010

Diageo’s recent court victory in the Vodkat “passing off” case has brought the world of spirit regulations into the headlines. But, according to Richard Woodard, two more low-profile announcements have arguably even more long-term significance for the category at large.

Product Launch – EUROPE: Diageo's The Managers' Choice Scotch whisky collection

7 September 2009

Diageo's The Managers' Choice Scotch whisky collection

Blending in: the malt with dual personality

18 January 2007

Blended malt is often regarded as the ‘mongrel’ of the Scotch category, but it is clearly a growth area. Some consider the combination of the kudos of malt with the brand-friendly flexibility of blends to be a winning formula. Richard Woodard is not so sure.

UK: Diageo launches Cardhu extension

12 October 2006

Diageo is set to release a new expression of its Cardhu whisky.

UK: Diageo hits back at Cardhu critics

6 November 2003

As the controversy continues to mount regarding Diageo’s decision to change the make-up of its Cardhu brand, the company hit back yesterday saying it was “passionate about Scotland and Scotch whisky” and that without innovation the company’s “economic and social performance would at best stand still.”

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