Captain Morgan

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Comment - Is the Golden Age of Rum Upon Us?

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers...

Diageo Lat Am seeks safety net for Scotch slip

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowd...

Will Diageo's White Rum Foray Prompt Bacardi Buys?

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I ima...

Focus - Diageo's FY Performance by Region, Brands

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look...

Latest Interviews

just the Answer - Irish Distillers 8 Nov 2011

Michelle Russell

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


just the Answer - Chief marketing officer, Diageo 27 Apr 2010

Olly Wehring

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

just a While Ago - On 25 November in... 25 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


Diageo confirms Australia abv drops 25 Nov 2014

Andy Morton

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.


Diageo's Captain Morgan Facebook ad banned 23 Jul 2014

James Wilmore

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.


Diageo's Captain Morgan 1671 Spiced Rum 21 May 2014

Andy Morton

Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.


Diageo takes legal action over Admiral Nelson's 28 Mar 2014

James Wilmore

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.

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