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just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...

Don Julio: Diageo's Mexican Trojan Horse

Last week, Diageo announced plans to invest US$400m on its operations in Mexico. While the headlines centred on the company's Don Julio Tequ...


Top Wine & Spirits Trends in the Last Ten Years

Stuart Whitwell at Intangible Business | 10 Jun 2015

Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


Comment - Is the Golden Age of Rum Upon Us?

Ian Buxton | 4 Dec 2014

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers. Could that be about to change? Ian Buxton takes a closer look.


just the Facts – The Power 100 2014

Olly Wehring | 2 Jun 2014

Earlier today (2 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.


just the Facts - Diageo in the US

Olly Wehring | 30 May 2014

Yesterday (29 May), Diageo announced its intention to spend US$115m on a new whiskey distillery in the US. Here, we look at the company's existing production footprint in the country.

Latest Interviews

just the Answer - Irish Distillers

Michelle Russell | 8 Nov 2011

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


just the Answer - Chief marketing officer, Diageo

Olly Wehring | 27 Apr 2010

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

just the week in - Spirits and Wine

Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Diageo sues Captain Amsterdam over Captain Morgan

Lucy Britner | 13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.


On this day in drinks history

Olly Wehring | 12 Aug 2015

Here's a look at what was happening on this day in...


Diageo puts Bacardi in frame with white rum ads

Andy Morton | 4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.


Diageo lines up UK innovations push

James Wilmore | 23 Mar 2015

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.


just a While Ago - On 18 February in...

Olly Wehring | 18 Feb 2015

Here's a look at what was happening on this day in...


just a While Ago - On 25 November in...

Olly Wehring | 25 Nov 2014

Here's a look at what was happening on this day in...


Diageo confirms Australia abv drops

Andy Morton | 25 Nov 2014

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.


Diageo's Captain Morgan Facebook ad banned

James Wilmore | 23 Jul 2014

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.


Diageo's Captain Morgan 1671 Spiced Rum

Andy Morton | 21 May 2014

Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.


Diageo takes legal action over Admiral Nelson's

James Wilmore | 28 Mar 2014

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.


Diageo's Captain Morgan White Rum

Andy Morton | 6 Feb 2014

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.


Diageo appoints Stock Spirits as Czech distributor

Andy Morton | 13 Nov 2013

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.


Captain Morgan Sherry Oak Finished Spiced Rum

Olly Wehring | 25 Jun 2013

Diageo's Captain Morgan Sherry Oak Finished Spiced Rum


Fiscal Cliff bill keeps rum cover over at top-end

Olly Wehring | 3 Jan 2013

Rum producers in Puerto Rico and the US Virgin Islands, such as Bacardi and Diageo, will see their spirits continue to benefit from the higher rebate rate of so-called 'cover over' tax in the US for another year.


Captain Morgan hits 10m cases MAT for Diageo

Olly Wehring | 10 Dec 2012

Diageo has hailed a new sales record for its Captain Morgan spirits brand.


Diageo unveils Maryland site upgrade

James Wilmore | 13 Nov 2012

Diageo has announced the completion of a US$50m upgrade to its production and bottling facility in the US state of Maryland.


just the Facts - Diageo in LatAm and the Caribbean

Olly Wehring | 31 Oct 2012

Next week, Diageo will host its latest investor conference, this time covering Latin America & the Caribbean. Here is an overview of the company's presence in the region.


Diageo defends Serralles contract breach claim

Olly Wehring | 8 Oct 2012

Diageo has dismissed claims made by Distelleria Serralles that the drinks giant has breached its contract with the Puerto Rico-based rum producer.


just the Round-Up - The week in drinks

James Wilmore | 14 Sep 2012

The top ten stories published on just-drinks last week


Diageo's Captain Morgan rum subsidy row rumbles on

Olly Wehring | 11 Sep 2012

Diageo has moved to defend once again its rum partnership with the US Virgin Islands, after renewed calls for a review of the tie-up that sees it benefit from rebates on some of the rum it sells in the US.


Diageo's Captain Morgan Black Spiced Rum

Olly Wehring | 16 Apr 2012

Diageo's Captain Morgan Black Spiced Rum

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