Captain Morgan

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Latest Insights

Diageo Lat Am seeks safety net for Scotch slip

Diageo's Latin America head is keen to dilute the company's dependence on Scotch whisky sales in the region to guard against potential slowd...

Will Diageo's White Rum Foray Prompt Bacardi Buys?

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I ima...

Focus - Diageo's FY Performance by Region, Brands

Earlier today (31 July), Diageo posted rising sales and profits for the 12 months to the end of June. Here, just-drinks takes a closer look...

Analysis - US spirits volumes down as Diageo hit

US spirits volumes fell last month with Diageo's brands the worst hit, according to latest industry figures....

Latest Interviews

just the Answer - Irish Distillers 8 Nov 2011

Michelle Russell

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


just the Answer - Chief marketing officer, Diageo 27 Apr 2010

Olly Wehring

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

Diageo's Captain Morgan Facebook ad banned 23 Jul 2014

James Wilmore

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.


Diageo's Captain Morgan 1671 Spiced Rum 21 May 2014

Andy Morton

Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.


Diageo takes legal action over Admiral Nelson's 28 Mar 2014

James Wilmore

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.


Diageo's Captain Morgan White Rum 6 Feb 2014

Andy Morton

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.


Diageo appoints Stock Spirits as Czech distributor 13 Nov 2013

Andy Morton

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.

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