Captain Morgan

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The dangers of squaring up to your competitor

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart sp...

Destock, decentralise, innovate: Diageo Asia Pac

Destocking in South East Asia is on schedule to end in the first half of Diageo's current fiscal year, according to the company's president...


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.


Richard Woodard | 1 Oct 2015

This month, Richard Woodard drills down into the perceived threat of craft spirits and finds more than just a load of small-scale brand names to worry about.


Earlier today, brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. In this excerpt from the full report, which can be downloaded here, the company considers the consumer trends that have shaped the wine and spirits categories in the last ten years.


Olly Wehring | 10 Jun 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and spirits brands. Here's a look at 'The Power 100', along with the methodology used to draw up the list.

Latest Interviews

Michelle Russell | 8 Nov 2011

This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.


Olly Wehring | 27 Apr 2010

In this month's just the Answer, we sit down with Diageo's chief marketing officer, Andy Fennell, who assumed the post in September 2008. Fennell timed his promotion to almost coincide with the economic downturn, but remains in strong support of the strategy of premiumisation.

Latest News

Lucy Britner | 21 Nov 2016

Diageo has confirmed plans to move the maturation and warehousing of its Captain Morgan rum brand from the US Virgin Islands to its facility 2,500km away, in Maryland.


Lucy Britner | 29 Sep 2016

Diageo has launched a limited edition pumpkin spiced rum, designed for the shot occasion. The company claims the product is the first ever pumpkin spiced rum launch in the US.


Andy Morton | 20 Sep 2016

Renewed distributor optimism for Diageo's Captain Morgan has added weight to prospects of a US turnaround for the rum brand.


Lucy Britner | 31 Aug 2016

The UK's Advertising Standards Authority has upheld a complaint against one of Diageo's Captain Morgan adverts.


Andy Morton | 1 Aug 2016

Diageo's CEO, Ivan Menezes, has said he wants Cîroc to be become less dependent on "big flavour" launches in the US as the vodka brand struggles against sales drops.


Olly Wehring | 25 Nov 2015

Diageo has confirmed that it is under investigation by authorities in the US Virgin Islands over the importation of what the company calls "sugar cane intermediate" instead of molasses for the production of rum at its Captain Morgan facility on the island of St Croix.


Lucy Britner | 14 Oct 2015

Diageo has launched a shot variant under the Captain Morgan brand, called Cannon Blast. 


Olly Wehring | 14 Aug 2015

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Lucy Britner | 13 Aug 2015

Diageo has confirmed its intention to sue California-based herbal remedy and e-cigarette refills seller Captain Amsterdam, over the US company's alleged similarity to the former's Captain Morgan trademark.


Olly Wehring | 12 Aug 2015

Here's a look at what was happening on this day in...


Andy Morton | 4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.


James Wilmore | 23 Mar 2015

Diageo has today unveiled new variants for six of its products in the UK, including a white rum version of its Captain Morgan brand.


Olly Wehring | 18 Feb 2015

Here's a look at what was happening on this day in...


Olly Wehring | 25 Nov 2014

Here's a look at what was happening on this day in...


Andy Morton | 25 Nov 2014

Diageo has lowered the alcohol content on three of its RTD lines in Australia, including a reduction of its flavoured Smirnoff range from 37.5% to 30%.


James Wilmore | 23 Jul 2014

Diageo has been warned not to imply alcohol can “overcome boredom” in its future advertising in the wake of a ban on a Facebook ad for its Captain Morgan rum brand.


Andy Morton | 21 May 2014

Diageo has launched a limited edition Captain Morgan that the company bills as a “new take” on the spiced rum category.


James Wilmore | 28 Mar 2014

Diageo has launched a lawsuit in Canada against Heaven Hill Distilleries, claiming that the packaging for the US group's spiced rum brand Admiral Nelson's is too similar to Captain Morgan.


Andy Morton | 6 Feb 2014

Diageo has released a white-spirit version of its Captain Morgan rum brand in the US.


Andy Morton | 13 Nov 2013

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.


Olly Wehring | 25 Jun 2013

Diageo's Captain Morgan Sherry Oak Finished Spiced Rum


Olly Wehring | 3 Jan 2013

Rum producers in Puerto Rico and the US Virgin Islands, such as Bacardi and Diageo, will see their spirits continue to benefit from the higher rebate rate of so-called 'cover over' tax in the US for another year.

Company research

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis

Diageo plc : Consumer Packaged Goods - Company Profile, SWOT

Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....

Read more >


Rtds/High-Strength Premixes in Mexico

Rtds/High-Strength Premixes in Mexico

In 2015 RTDs/high-strength premixes saw increasing availability, as more brands entered the market and existing ones increased their product portfolios, adding new flavours and formats....

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Global rum insights - market forecasts, product innovation and consumer trends

Global rum insights - market forecasts, product innovation a

Global rum sales amounted to 141.8m nine-litre cases in 2015, a decline of 0.8% over 2014 levels, but not too far off the +0.6% compound annual growth rate (CAGR) seen between 2010 and 2015. On the pl...

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