Brown-Forman

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Latest Insights

Review of the Year 2014 - Part IV: Spirits

It's that time of year when just-drinks takes a look back at the past 12 months. Here, in part three of our final management briefing of the...

Comment - The Appeal and Perils of Craft

How are big, corporate companies tackling the global trend for all things craft? Watching the larger players across all drinks categories de...

Brown-Forman sees "upstarts" hamper vodka pricing

The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” v...

Brown-Forman's H1 Performance by Region, Brand

Earlier today, Brown-Forman posted its H1 and Q2 results. Here, just-drinks takes a closer look at the company's performance by region and b...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

just a While Ago - On 17 December in... 17 Dec 2014

Olly Wehring

Here's a look at what was happening on this day in...


Belvedere vodka tie-up over new James Bond film 16 Dec 2014

James Wilmore

Belvedere will be the latest vodka to be linked with James Bond after brand owner Moët Hennessy signed a tie-up with the makers of 'Spectre', the next film in the franchise.


Brown-Forman links up with Wuliangye Yibin Co 16 Dec 2014

Andy Morton

Brown-Forman has signed a "co-operation agreement" with Chinese baijiu maker Wuliangye Yibin Co.


just the Week in - Spirits & Wine 12 Dec 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Brown-Forman eyeing Scotch, Irish whisk(e)y entry? 12 Dec 2014

James Wilmore

The head of Brown-Forman has hinted at the prospect of the company building its own Scotch or Irish whisk(e)y production facility as an alternative to an acquisition in either category.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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