Brown-Forman

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SoCo sale sets Brown-Forman on US whiskey course

Many saw it coming almost four months ago, but yesterday's announcement of Brown-Forman's decision to divest Southern Comfort is part of a s...

Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...


Andy Morton | 25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.


Andy Morton | 3 Dec 2015

It has been a strong year for Brown-Forman as it continues to successfully leverage growing global demand for North American whiskey into quarterly profits and sales jumps.


Olly Wehring | 2 Nov 2015

With a near-50% combined share of the US whiskey market in the US, it's a wonder that not more is made these days of the complements and contrasts between Beam Suntory and Brown-Forman. In Jim Beam and Jack Daniel's, we even have some healthy headline fodder as well, while the respective companies' forays into the flavoured segment offers an interesting point of difference.


Ben Cooper | 30 Oct 2015

Setting an ambitious target and just failing to meet it is surely better than settling for an easy one and romping home with time to spare but, Ben Cooper writes, when setting stretching sustainability targets, companies risk having to admit failure and are judged harshly when they do.

Latest Interviews

Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.


Andy Morton | 2 Apr 2015

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.

Latest News

Andy Morton | 28 Jan 2016

Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.


Lucy Britner | 28 Jan 2016

Brown-Forman has launched a Bourbon matured in four types of wood, under its Woodford Reserve brand.


Andy Morton | 22 Jan 2016

Sazerac is to take over US import rights for ArcusGruppen's Lysholm Linie, an aquavit that is part-matured as it sails around the world on a boat.


Andy Morton | 14 Jan 2016

Brown-Forman has agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m.


Andy Morton | 3 Dec 2015

The CEO of Brown-Forman has said prices for North American whiskey will start to rise if global demand leaches stocks.


Andy Morton | 3 Dec 2015

Brown-Forman's CEO has cooled talk of introducing new flavours to the Jack Daniel's whiskey range, saying the existing extensions "still have a lot of gold to be mined" outside of the US.


Olly Wehring | 2 Dec 2015

Brown-Forman has seen the second quarter of its fiscal-2016 drag on the half-year performance, with six-month sales dipping and profits coming in flat.


Andy Morton | 26 Nov 2015

Brown-Forman's long-serving Middle East head is to retire after 20 years with the company.


Lucy Britner | 25 Nov 2015

Brown-Forman has said it will "vigorously" contest a lawsuit issued by Sazerac over advertising practices for Jack Daniel's Tennessee Fire.


Olly Wehring | 23 Nov 2015

Brown-Forman has updated the packaging for its Collingwood Canadian whisky brand in the US.


Olly Wehring | 18 Nov 2015

Diageo has declared itself satisfied with its absence from the Irish whiskey segment, admitting that a future Bourbon play would appeal.


Lucy Britner | 18 Nov 2015

Brown-Forman has enlisted a comedian to push a new serve for its ailing Southern Comfort brand. 


Andy Morton | 16 Nov 2015

Sazerac is taking on Brown-Forman in the battle for Friday night as the Fireball maker launches a UK marketing campaign for its cinnamon-flavoured whiskey.


Olly Wehring | 6 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Lucy Britner | 5 Nov 2015

Brown-Forman has launched a motel-themed marketing push in the US for its Jack Daniel's American whiskey brand.


Lucy Britner | 21 Oct 2015

Brown-Forman has released a Bourbon that uses white corn in the production process.


Lucy Britner | 2 Oct 2015

Brown-Forman has launched Sinatra Century under its Jack Daniel's whiskey brand.


Andy Morton | 30 Sep 2015

Brown-Forman has declined to comment on a report it is looking to sell its struggling Southern Comfort brand along with other liqueurs in its portfolio.


Lucy Britner | 29 Sep 2015

Millennials in search of heritage and authenticity are helping to drive the Irish whiskey category, according to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting.


Olly Wehring | 29 Sep 2015

Brown-Forman has started work on what will be its first distillery outside of the US, at Slane Castle in Ireland.


Olly Wehring | 22 Sep 2015

Marie Brizard Wines & Spirits has appointed Travel Retail veteran Kevin Baker to head up its efforts in the channel.


Lucy Britner | 14 Sep 2015

The threat of US craft distilleries to major players has been "greatly exaggerated", according to Rabobank. 

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BF.B) - Financial and Strategic SW

Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands....

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Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turkey)

Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turke

Brown-Forman Içki Ticaret AS aims to increase its sales within spirits by targeting new trends within the category and by engaging new product launches and increasing its marketing activities, especia...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Brown-Forman is among the leading forces in the advancing whiskies category while the iconic Jack Daniel’s brand secures the company an enviable place in the booming bourbon segment. This report exami...

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