Brown-Forman

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Latest Insights

Analysis - MillerCoors to stay clear of craft

This month, my just-drinks colleague James Wilmore took on the question of why MillerCoors has yet to join in the rush to snap up the US's b...

Whisk(e)y leads vodka in US, but for how long?

The whisk(e)y category in the US – particularly Bourbon - has been stealing a significant march on vodka in recent months, but can this be s...

M&A Watch - Who's in the Running for Altia Corp?

Earlier this year, the Finnish Government announced plans to privatise Altia Corp, as part of its programme to raise funds for budget spendi...

Whiskey success adds to Southern Comfort's woes

Speaking after the release of Brown-Forman's first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fl...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Brown-Forman gives El Jimador bottle an update 26 Nov 2014

Olly Wehring

Brown Forman has updated the packaging for its El Jimador Tequila brand, with the revamp set to roll out to all markets.


Smirnoff tops UK shopping list - figures 25 Nov 2014

Andy Morton

The one-litre size of Diageo's Smirnoff vodka has topped a list of the UK's top-selling brands, with the 70cl bottle coming third, according to new figures.


EXCLUSIVE - Mast-Jaegermeister, TWE join watchdog 27 Oct 2014

James Wilmore

Mast-Jägermeister and Treasury Wine Estates (TWE) have joined UK drinks industry watchdog, The Portman Group, just-drinks can reveal.


just the Week in - Spirits & Wine 17 Oct 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Brown-Forman lines up US$250m share buyback 16 Oct 2014

James Wilmore

Brown-Forman has announced details of a new year-long share buyback scheme as it focuses on "organic growth".

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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