Brown-Forman

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Latest Insights

Whisk(e)y leads vodka in US, but for how long?

The whisk(e)y category in the US – particularly Bourbon - has been stealing a significant march on vodka in recent months, but can this be s...

M&A Watch - Who's in the Running for Altia Corp?

Earlier this year, the Finnish Government announced plans to privatise Altia Corp, as part of its programme to raise funds for budget spendi...

Whiskey success adds to Southern Comfort's woes

Speaking after the release of Brown-Forman's first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fl...

Brown-Forman reaching out to Russia - CEO

Brown-Forman is trying to open talks with a regional Russian authority that reportedly confiscated some Jack Daniel's products over health f...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Diageo's Johnnie Walker hit by Travel Retail slump 30 Sep 2014

Andy Morton

Diageo's Johnnie Walker brand was one of the main losers last year as global Travel Retail trends reversed in Asia-Pacific and volumes fell.


just a While Ago - On 26 September in... 26 Sep 2014

Olly Wehring

Here's a look at what was happening on this day in...


Brown-Forman to build Old Forester distillery 26 Sep 2014

Olly Wehring

Brown-Forman is set to move production of its Old Forester Bourbon brand to a new, dedicated distillery on Kentucky's former 'Whiskey Row'.


Brown-Forman's Southern Comfort Gingerbread Spice 15 Sep 2014

James Wilmore

Brown-Forman is launching a gingerbread spice variant of its liqueur brand Southern Comfort in the US.


just a While Ago - On 4 September in... 4 Sep 2014

Olly Wehring

Here's a look at what was happening on 4 September in...

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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