Brown-Forman

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Latest Insights

Whiskey success adds to Southern Comfort's woes

Speaking after the release of Brown-Forman's first-quarter results yesterday, CEO Paul Varga was typically upbeat over the performance of fl...

Brown-Forman reaching out to Russia - CEO

Brown-Forman is trying to open talks with a regional Russian authority that reportedly confiscated some Jack Daniel's products over health f...

Brown-Forman's Q1 Performance by Region, Brand

Earlier today, Brown-Forman posted its Q1 results. Here, just-drinks takes a closer look at the company's performance by region and brand in...

just The Preview - Brown-Forman Q1

Brown-Forman will report its first-quarter results tomorrow. Here, just-drinks takes a look at the highs and lows for the company in the thr...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Brown-Forman upbeat on full-year despite slower Q1 27 Aug 2014

Olly Wehring

Brown-Forman is targeting a mid to high single-digit increase in full-year sales, although the first quarter saw sales growth slow.


Brown-Forman unveils Jack Daniel's UK push 26 Aug 2014

James Wilmore

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.


Brown-Forman debuts latest Southern Comfort ad 12 Aug 2014

James Wilmore

Brown-Forman has unveiled the latest instalment of its 'Whatever's Comfortable' TV campaign for its Southern Comfort brand.


Jack Daniel's Sinatra Select gets UK re-issue 11 Aug 2014

James Wilmore

Brown-Forman is re-releasing a variant of its Jack Daniel's whiskey brand in the UK, commemorating Frank Sinatra.


El Jimador Mango Mango, Mexican Lime 25 Jul 2014

Andy Morton

Brown-Forman has launched the first flavour extensions for its El Jimador Tequila brand.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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