Brown-Forman

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Latest Insights

US exposure puts pressure on Diageo in 2015

The year may only have just started, but one analyst firm has already named its winners and losers for global spirits 2015....

Comment - The Appeal and Perils of Craft

How are big, corporate companies tackling the global trend for all things craft? Watching the larger players across all drinks categories de...

Brown-Forman sees "upstarts" hamper vodka pricing

The CEO of Brown-Forman has flagged the growth of rival vodka “upstarts” such as Tito's Handmade Vodka as driving a “brutally competitive” v...

Brown-Forman's H1 Performance by Region, Brand

Earlier today, Brown-Forman posted its H1 and Q2 results. Here, just-drinks takes a closer look at the company's performance by region and b...

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.


Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

Brown-Forman appoints Jack Daniel's president 27 Jan 2015

Andy Morton

Brown-Forman has promoted its “most experienced global executive” to oversee Jack Daniel's in a newly-created role.


Baijiu open to foreign investment as rules change 26 Jan 2015

James Wilmore

Reforms to the rules covering foreign ownership of baijiu brands in China could see an influx of overseas investment in the category, according to a new report.


just the week in - Spirits & Wine 23 Jan 2015

James Wilmore

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


NPD: Brown-Forman's Woodford Reserve Rye 21 Jan 2015

James Wilmore

Brown-Forman is launching a rye version of its Woodford Reserve Bourbon brand.


Brown-Forman details latest cash dividend 21 Jan 2015

James Wilmore

Brown-Forman has disclosed details of its latest dividend for its investors.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service...

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Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BFB) - Financial and Strategic SWO

Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled...

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Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Through much of the review period, Brown-Forman has struggled for growth. However, in 2012 its rate of growth picked up as the early results of its 10-year plan, announced in 2010, started to show as...

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