Brown-Forman

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US whiskey's two-faced effect on Brown-Forman

For a company that makes a lot of American whiskey, a boom in the category means two things: more customers and more competition....

Brown-Forman YTD 2017 - results data

Earlier today, Brown-Forman reported a dip in year-to-date sales as profits. Here, just-drinks takes a closer look at the company's performa...


Lucy Britner | 6 Mar 2017

Ahead of the release on Tuesday of Brown-Forman's results for the third quarter and nine months of fiscal-2017, here's a look at the events that shaped the three months to the end of January for the Jack Daniel's owner.


Richard Woodard | 7 Feb 2017

As part of our Spirits Essentials series, just-drinks and The IWSR present a comprehensive guide to the vodka category. Sourced from the joint Global Vodka Insights report, published in December, we look at both market and category trends for vodka globally, the performance of the key brands, as well as the challenges facing the category going forward.


Ian Buxton | 1 Feb 2017

Rounding off our series of predictions for the year ahead, Ian Buxton gives us his forecasts for whisk(e)y in the next 12 months.


Andy Morton | 7 Dec 2016

Earlier today, Brown-Forman posted its first-half results for fiscal-2017. Here, just-drinks takes a closer look at the company's performance by region and brand in the six months to the end of October.

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.


Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Olly Wehring | 5 Apr 2017

Brown-Forman has provided full details - including a release date - for its cider variant under the Jack Daniel’s brand name. Jack Daniel’s Tennessee Cider launches in the UK on-premise on 1 May, before rolling out globally later this year.


Andy Morton | 23 Mar 2017

Brown-Forman has teamed up with an R&B singer to launch a new flavour in its 25-year-old Jack Daniel's RTD malted beverage range, Country Cocktails. K. Michelle will help promote the new Southern Peach flavour, which initially rolls out in the south-east US ahead of a nation-wide launch in early Summer.


Lucy Britner | 8 Mar 2017

Brown-Forman's CFO has hailed a rebound for the group's Global Travel Retail unit, as the company reported a high-single-digit organic sales boost for the division in the first nine months of fiscal-2017.


Olly Wehring | 7 Mar 2017

Brown-Forman has seen its top-line continue to fall by low single-digits in the third quarter, with both sales and profits slipping in the year so far.


Lucy Britner | 2 Feb 2017

Brown-Forman has lined up new packaging for its Old Forester Bourbon brand.


Andy Morton | 30 Jan 2017

Brown-Forman has said it is hoping for a long and successful partnership with the NBA after signing the Jack Daniel's brand's biggest sports sponsorship deal.


Andy Morton | 20 Dec 2016

Brown-Forman is to leverage the full weight of its Jack Daniel's brand behind the high-growth rye category next year with the launch of Jack Daniel's Tennessee Rye.


Lucy Britner | 8 Dec 2016

The CEO of Brown-Forman has said a 'soft' blended Scotch whisky market has lead to a decrease in sales of the company's used barrels.


Olly Wehring | 7 Dec 2016

A slightly-improved performance in the second quarter of this year has failed to return Brown-Forman's top- or bottom-line to growth in its first half.


Andy Morton | 16 Nov 2016

Brown-Forman has relaunched one of its top-end Herradura Tequila expressions amid a global marketing drive for the brand.


Lucy Britner | 13 Oct 2016

Brown-Forman has released the latest expression in its Woodford Reserve Master's Collection. Brandy Cask Finish is the 11th release in the collection.


Andy Morton | 7 Oct 2016

Diageo's Johnnie Walker and Smirnoff have continued their slide down a list of the world's most valuable brands.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 20 Sep 2016

A new report has found that drinkers in the UK do not feel that price has much impact on the amount of alcohol they buy.


Lucy Britner | 15 Sep 2016

Brown-Forman has launched a global marketing campaign for its Herradura Tequila brand. 


Lucy Britner | 8 Sep 2016

Brown-Forman has released a 150th-anniversary expression of its Jack Daniel's Tennessee whiskey brand. 


Andy Morton | 1 Sep 2016

Brown-Forman's CEO has blamed consumer price fears for a Q1 double-digits US sales slide on Jack Daniel's Tennessee Fire.


Olly Wehring | 31 Aug 2016

Brown-Forman has reported single-digit declines in both sales and profits for its first quarter, as tough comparatives joined with ForEx headwinds and brand divestments to hamper performance.


Andy Morton | 11 Aug 2016

US Brown-Forman executive Marc Satterthwaite is to replace the head of the Jack Daniel's maker's Australia, New Zealand and Southeast Asia (ANZSEA) unit, the company has announced.


Andy Morton | 21 Jul 2016

Brown-Forman is to bring its Spanish distribution in-house next year as it increases control of its global supply chain.


Lucy Britner | 6 Jul 2016

Brown-Forman's Jack Daniel's Tennessee Fire brand continues to see declines in the off-premise, according to the latest Nielsen figures published by Cowen & Co. 


Lucy Britner | 15 Jun 2016

Brown-Forman is to release a whiskey that has had its exposure to wood minimised during the aging process.

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corp in Spirits (World)

Brown-Forman Corp in Spirits (World)

Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits...

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Global Tequila Market 2017-2021

Global Tequila Market 2017-2021

Tequila is made from the blue agave plant found in Mexico. Agave can be grown only in the following areas: Jalisco, Nayarit, Tamaulipas, Michoacán, and Guanajuato. However, blue agave is grown only in...

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Global American Whiskey Market 2016-2020

Global American Whiskey Market 2016-2020

The production and labeling of American whiskey has to be under the Title 27 of the US Code of Federal Regulations. American whiskey was traditionally produced within the boundaries of the US and can...

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