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Patron's lesson for the broader spirits sector

What is the best way to evaluate a spirits brand's performance? Is it all about volume? Is it about value? Or, is there more to it than that...

Are craft spirits friend or foe to big companies?

Last night, the Davids and Goliaths of the spirits category gathered at the Worshipful Company of Distillers' City Debate in London to discu...

Lucy Britner | 28 Apr 2016

Yesterday's acquisition of single malt Scotch whisky producer The BenRiach Distillery Co is the latest signpost on Brown-Forman's path into premium spirits territory. 

Olly Wehring | 12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.

Ben Cooper | 30 Mar 2016

Scotch whisky producers may be agonising over whether flavoured variants offer an effective means of recruiting new consumers and driving growth, but their counterparts on the other side of the Atlantic have no such qualms. Indeed, it is the success that flavoured US whiskey brands and spiced rums have had that has prompted Scotch companies to try the flavoured route, even though they are not permitted to call such products 'Scotch whisky'.

Lucy Britner | 1 Mar 2016

On Wednesday, Brown-Forman will report its third-quarter results. Here, just-drinks takes a look at the company's performance in the three months to the end of January:

Latest Interviews

Andy Morton | 23 Feb 2016

It is late afternoon on what has been a long day. But, Mark Reynier, formerly the head of Bruichladdich and now founder of Renegade Spirits, still has the energy to vent his grievances over the Irish whiskey industry he has inhabited for just over a year.

Lucy Britner | 30 Sep 2015

The owner of the largest US whiskey brand in the world has bought into Ireland to create a new whiskey brand. Can Brown-Forman make Slane Whiskey as successful as Jack Daniel's? What was the thinking behind the move? just-drinks spoke to Brown-Forman executive VP & chief brands and strategy officer Lawson Whiting at the company's ground-breaking ceremony to find out.

Latest News

Lucy Britner | 26 May 2016

Brown-Forman has elected three new directors to its board, as it prepares for the retirement of its company vice chairman. 

Olly Wehring | 13 May 2016

Brown-Forman has declined to comment on reports this week claiming it is looking to offload its Finlandia vodka brand.

Andy Morton | 28 Apr 2016

Brown-Forman has named its global brand director for Jack Daniel's as its new global Travel Retail marketing director.

Olly Wehring | 27 Apr 2016

Brown-Forman is set to re-enter the single malt Scotch whisky segment through the purchase of The BenRiach Distillery Co.

Lucy Britner | 12 Apr 2016

Jack Daniel's owner Brown-Forman has launched its first new Bourbon brand in 20 years.

Lucy Britner | 6 Apr 2016

Remy Cointreau has been the most successful spirits company in converting its social media activity into sales, according to analysts at Societe Generale.

Lucy Britner | 4 Apr 2016

Brown-Forman's vice chairman & executive director of corporate and civic affairs is to stand down at the end of May. 

Andy Morton | 31 Mar 2016

Bacardi Brown-Forman Brands (BBFB) is to take over UK distribution of Old Forester Kentucky Bourbon from Mangrove.

Lucy Britner | 8 Mar 2016

Altia and Brown-Forman have renewed import and distribution agreements in Sweden, Finland and Norway. 

Lucy Britner | 3 Mar 2016

The CFO of Brown-Forman has flagged tough conditions in the company's emerging markets as well as weakness in the Travel Retail sector, as the group reduced growth forecasts for fiscal-2016.

Olly Wehring | 2 Mar 2016

Brown-Forman has reduced growth forecasts for its fiscal-2016 as sales in the first nine months of the year remained in the red.

Andy Morton | 26 Feb 2016

Brown-Forman has rolled out its Millennial-targeted Jack Daniel's Tennessee Fire to Australia as the extension continues to perform well in initial launch markets.

Lucy Britner | 17 Feb 2016

Sazerac has refused to be drawn on reports that it has purchased UK distribution company Hi-Spirits. 

Lucy Britner | 12 Feb 2016

Brown-Forman has announced plans to build two new barrel houses and modify bottling facilities at its Jack Daniel's distillery, in an investment worth US$140m. 

Lucy Britner | 10 Feb 2016

Brown-Forman is set to take advantage of the rising popularity of rye whiskey, with the launch of Jack Daniel's Single Barrel Rye.

Andy Morton | 28 Jan 2016

Brown-Forman has teamed up with US motorcycle manufacturer Indian in a new marketing campaign for Jack Daniel's whiskey.

Lucy Britner | 28 Jan 2016

Brown-Forman has launched a Bourbon matured in four types of wood, under its Woodford Reserve brand.

Andy Morton | 22 Jan 2016

Sazerac is to take over US import rights for ArcusGruppen's Lysholm Linie, an aquavit that is part-matured as it sails around the world on a boat.

Andy Morton | 14 Jan 2016

Brown-Forman has agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m.

Andy Morton | 3 Dec 2015

The CEO of Brown-Forman has said prices for North American whiskey will start to rise if global demand leaches stocks.

Andy Morton | 3 Dec 2015

Brown-Forman's CEO has cooled talk of introducing new flavours to the Jack Daniel's whiskey range, saying the existing extensions "still have a lot of gold to be mined" outside of the US.

Olly Wehring | 2 Dec 2015

Brown-Forman has seen the second quarter of its fiscal-2016 drag on the half-year performance, with six-month sales dipping and profits coming in flat.

Latest blogs

Andy Morton | 20 Mar 2014

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

Company research

Brown-Forman Corporation (BF.B) - Financial and Strategic SWOT Analysis Review

Brown-Forman Corporation (BF.B) - Financial and Strategic SW

Brown-Forman Corporation (Brown-Forman) is a provider of spirits and wines in the world. It manufactures, bottles, imports, exports, and markets a wide variety of alcoholic beverage brands....

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Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report

Brown-Forman Corporation - Strategy and SWOT Report, is a source of comprehensive company data and information....

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Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turkey)

Brown-Forman Içki Ticaret Ltd Sti in Alcoholic Drinks (Turke

Brown-Forman Içki Ticaret AS aims to increase its sales within spirits by targeting new trends within the category and by engaging new product launches and increasing its marketing activities, especia...

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