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Latest Insights

Comment - The Dangers of Marijuana

Brown-Forman released its annual report last week and, tucked down inside the small print, in the section where the company lists potential...

Time to stop boom-and-bust Scotch supply

The rise in global demand for Scotch whisky is a fantastic opportunity for distillers. But the surge has squeezed inventories dry, with an e...

Brown-Forman evolution adds edge to Europe drive

With all-American brands such as Jack Daniel's and Woodford Reserve, Brown-Forman is very much at home in its domestic US market....

Brown-Forman leads flavoured crusade on Scotch

Back in 1966, when The Beatles were at their height, John Lennon famously remarked that the group was “more popular than Jesus”....

Latest Interviews

Interview - CEO of Brown-Forman - Part II 18 Dec 2012

Ben Cooper

In the first part of just-drinks' interview with Paul Varga, the CEO of Brown-Forman discussed the company's portfolio and prospects in emerging markets. In this second - and final - part, Varga details the company's take on the mergers & acquisitions scene in the global spirits industry, and the roll of innovation as an alternative to M&A.

Interview - CEO of Brown-Forman 13 Dec 2012

Ben Cooper

Earlier this year, Ben Cooper met the CEO of Brown-Forman, Paul Varga, in the company's heartland, the US. In the first instalment of this two-part interview, the two look at Brown-Forman's position in the drinks industry, its portfolio of spirits brands and its prospects and ambitions in the emerging markets.

Latest News

El Jimador Mango Mango, Mexican Lime 25 Jul 2014

Andy Morton

Brown-Forman has launched the first flavour extensions for its El Jimador Tequila brand.

C&C Group steps down as Portman Group funder 17 Jul 2014

James Wilmore

C&C Group has left UK drinks industry watchdog the Portman Group after three-and-a-half years as a paying member.

Brown-Forman unveils So-Co pre-mix bottle 14 Jul 2014

Andy Morton

Brown-Forman has launched its UK-exclusive Southern Comfort Lemonade and Lime pre-mix in a single-serve bottle.

Top firms eye progress on alcohol-harm reduction 10 Jul 2014

Andy Morton

The world's biggest alcohol companies have pledged to accelerate work to address alcohol misuse after releasing a joint report described as a “foundation” for progress.

Brown-Forman opens Jack Daniel's cooperage 8 Jul 2014

Andy Morton

Brown-Forman has cut the ribbon on a new cooperage as it seeks to keep pace with global Jack Daniel's demand.

Latest blogs

A Kentucky whiskey that's not a Bourbon? Only in America... 20 Mar 2014

Andy Morton

Diageo and Brown-Forman have been at loggerheads the past week over what is best for the Tennessee whiskey category.

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