British Soft Drinks Association

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Comment - Chasing the Drinks Sugar Rush Has Perils

With the trend for sweet flavours sweeping most drinks categories, it seems an obvious path for producers to follow. But with obesity now a...

Are UK Soft Drinks About To Go Pop?

Last week was a challenging one, on top of a difficult year for UK soft drinks....

Soft Drinks Tax: More Trouble Than it's Worth?

It was another busy day for the PR folk who have to defend the soft drinks industry yesterday....

Comment - Has Stevia Hit the Sweet Spot?

It is 30 times sweeter than sugar, and on the tip of the soft drinks industry's tongue. But, is stevia, a natural sweetener, about to replac...

Latest News

BSDA tells critics to "bring it on" 7 Oct 2014

Andy Morton

The British Soft Drinks Association (BSDA) has urged health critics to “bring it on”, saying the industry has nothing to hide over sugar content.


BSDA responds as study raises fears on sugar 15 May 2014

James Wilmore

The British Soft Drinks Association (BSDA) has spoken out over a government report warning against excessive consumption of soft drinks by children.


BSDA heralds stimulus as CCE unveils investment 6 Mar 2014

Andy Morton

The head of the British Soft Drinks Association has highlighted to the UK Government the economic benefits that the industry brings to the country.


Morrisons to review under-16s energy drinks ban 5 Dec 2013

James Wilmore

UK supermarket chain Morrisons says it has been “praised” for its trial ban on energy drinks sales to under-16s, but will review the move next month before deciding whether to roll it out nationally.


BSDA hits back at tax claim over obesity 1 Nov 2013

Andy Morton

The British Soft Drinks Association (BSDA) has criticised new research calling for a soft drinks tax, saying higher levies will not curb obesity.

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