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Boston Beer Co on future for cider - just On Call

Overall growth of the cider category in the US is slowing down but the rise of craft producers could spark renewed opportunity, according to...

US cider to triple in ten years - Boston Beer CEO

The US hard cider category could triple over the next ten years despite an anticipated slowdown in current growth rates, according to the he...

Analysis - Imported ciders face tough task in US

James Wilmore | 22 Jul 2014

Cider appears to be continuing its breakthrough in the US, with domestic brands outperforming imports.

Boston Beer Co's innovations offer optimism

James Wilmore | 13 Jun 2014

Boston Beer Company’s CEO resisted getting carried away after his group’s first-quarter figures a few weeks ago. Though the firm reported a rise in profits and sales, the US’ leading craft brewer is aware of the growing competition in the segments it operates - which include cider and flavoured tea, as well as the beer market.

Boston Beer Co remains cautious despite strong Q1

James Wilmore | 1 May 2014

Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other brands means “uncertainty” for the group, according to its CEO.

Comment - Beer - Who's Big in Craft Beer

Larry Nelson | 3 Oct 2013

The performance of the craft beer sub-category dominates the brewing headlines. Larry Nelson takes an in-depth look at the numbers and details Boston Beer Co's position as the driving force for craft in the US.

Latest News

just the week in - Beer

Olly Wehring | 7 Aug 2015

Here's a round-up of this week's highlights in the global beer & cider category. We are also running similar round-ups for soft drinks & bottled water and spirits & wine.

Boston Beer Co founder sells stock worth US$1m

James Wilmore | 12 Aug 2014

Boston Beer Co's founder & chairman has offloaded 4,000 of his shares in the group, worth nearly US$1m.

Boston Beer Co's H1 sales, profits up

James Wilmore | 31 Jul 2014

Boston Beer Company has seen a healthy rise in first-half profits and sales as spending on advertising and marketing helped see off competition in the craft beer market.

just For Subscribers - The week in drinks

James Wilmore | 13 Jun 2014

Here are the ten most viewed, subscriber-only items on just-drinks this week:

Product Launch - US: Angry Orchard The Muse

James Wilmore | 6 May 2014

Boston Beer Co has released a third variant as part of its speciality Angry Orchard cider portfolio.

Boston Beer Co Q1 sales, profits soar

James Wilmore | 1 May 2014

Boston Beer Company has seen a strong lift in first-quarter sales and profits, partly boosted by the national rollout of its Samuel Adams Rebel IPA brand.

Product Launch - US: Samuel Adams Escape Route

James Wilmore | 11 Feb 2014

Boston Beer Co has launched a seasonal Kölsch-style beer to capture the late Winter, early Spring market in the US.

US cider on-trade FY volumes soar - figures

James Wilmore | 9 Jan 2014

Cider continued its significant growth in the US last year as on-trade volumes rose sharply, while craft beer continued to steal category share, according to recent figures.

Boston Beer Co's Samuel Adams Cold Snap

Andy Morton | 6 Jan 2014

The Boston Beer Co has introduced a new seasonal Samuel Adams beer that uses a blend of fruits, flowers and spices from around the world.

Coca-Cola Amatil returns to beer, cider

Andy Morton | 16 Dec 2013

Coca-Cola Amatil (CCA) is to return to Australia's beer and cider sectors this week after a two-year hiatus.

Boston Beer Co's Samuel Adams 2013 Utopias

Andy Morton | 7 Nov 2013

The Boston Beer Co has released its latest batch of its high-abv barrel-aged beer, Samuel Adams Utopias.

CCA to handle Boston Beer Co's Samuel Adams

Andy Morton | 4 Nov 2013

Coca-Cola Amatil has signed a “long-term exclusive” agreement with The Boston Beer Co to distribute its Samuel Adams brand in Australia.

Boston Beer posts YTD profits, volumes rise

Andy Morton | 31 Oct 2013

The Boston Beer Co has posted a jump in year-to-date profits as an increase in marketing spend failed to offset higher sales and volumes.

Night spots bear brunt of US beer struggles

Andy Morton | 25 Oct 2013

Beer volume declines in the US on-trade have accelerated, with bars and clubs hardest hit, new figures have shown.

Beer bounces back, buoyed by craft, in US

James Wilmore | 2 Oct 2013

The US beer sector saw a return to growth in 2012, driven by the continued rise of craft beer and premium products, a new report reveals.

Product Launch - US: Angry Orchard Green Apple

James Wilmore | 24 Sep 2013

Boston Beer Company has released details of a new year-round variant for its Angry Orchard cider range.

Boston Beer Co acquires Coney Island brand

Andy Morton | 27 Aug 2013

The Boston Beer Co has bought the Coney Island brand from Shmaltz Brewing Company.

Product Launch - US: Angry Orchard Cinnful Apple

James Wilmore | 21 Aug 2013

Boston Beer Company is launching a new seasonal variant to its hard cider brand Angry Orchard.

US craft beer cuts into top brands - survey

Andy Morton | 13 Aug 2013

Craft beer has helped cut the on-trade market share of the top 25 US beer brands by four percentage points over the past year, a new survey has revealed.

Big Wood Brewery unveils beer can range

Andy Morton | 13 Aug 2013

Big Wood Brewery has launched four of its craft beers in cans as the category continues its expansion into aluminium.

Angry Orchard gets US distribution boost

James Wilmore | 8 Aug 2013

Boston Beer Co's hard cider brand, Angry Orchard, saw the biggest jump in US on-trade distribution in the first half of 2013, followed by Anheuser-Busch InBev's Budweiser Black Crown, according to latest figures.

just the Research

Liz Hague | 2 Aug 2013

Here's a run-down of some of the top research reports currently available in the just-drinks research store:

Butcombe to distribute Sierra Nevada brand

Andy Morton | 20 May 2013

Butcombe Brewery is to distribute Sierra Nevada Brewing Company's Pale Ale on draught in the UK's south west.

Shepherd Neame's Brilliant Ale

Andy Morton | 13 May 2013

Shepherd Neame has launched a beer “inspired by a mid-19th century recipe”.

Company research

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

The Boston Beer Company continues to develop and analyse its product portfolio based on consumer demands. The craft nature of the company gives it high flexibility in changing product availability and...

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Cider/Perry in the US

Cider/Perry in the US

As cider/perry in the US has experienced, and continues to experience, astonishing growth, mass market beer producers like Anheuser-Busch InBev and MillerCoors have extended their product offerings in...

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Rtds/High-Strength Premixes in the US

Rtds/High-Strength Premixes in the US

Growth in 2014 of RTDs/high-strength premixes was 2%, significantly underperforming the historic period CAGR, which was 8%. Launched in 2012, A-B InBev’s Bud Light Lima-A-Rita was the driver of most g...

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