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US cider to triple in ten years - Boston Beer CEO

The US hard cider category could triple over the next ten years despite an anticipated slowdown in current growth rates, according to the he...

Analysis - Imported ciders face tough task in US

Cider appears to be continuing its breakthrough in the US, with domestic brands outperforming imports....


Boston Beer Co's innovations offer optimism

James Wilmore | 13 Jun 2014

Boston Beer Company’s CEO resisted getting carried away after his group’s first-quarter figures a few weeks ago. Though the firm reported a rise in profits and sales, the US’ leading craft brewer is aware of the growing competition in the segments it operates - which include cider and flavoured tea, as well as the beer market.


Boston Beer Co remains cautious despite strong Q1

James Wilmore | 1 May 2014

Boston Beer Co has resisted raising its full-year profits outlook as the threat of major players launching new ciders and investing in other brands means “uncertainty” for the group, according to its CEO.


Comment - Beer - Who's Big in Craft Beer

Larry Nelson | 3 Oct 2013

The performance of the craft beer sub-category dominates the brewing headlines. Larry Nelson takes an in-depth look at the numbers and details Boston Beer Co's position as the driving force for craft in the US.


Comment - UK Brewers try to Catch Some Craft Cool

James Wilmore | 29 Jul 2013

Changes are afoot in the UK's beer sector. Many of the nation's - indeed the world's - oldest, most traditional breweries are breaking out of their comfort zone to embrace the trend for all things 'craft' and American.

Latest News

Boston Beer Co founder sells stock worth US$1m

James Wilmore | 12 Aug 2014

Boston Beer Co's founder & chairman has offloaded 4,000 of his shares in the group, worth nearly US$1m.


Boston Beer Co's H1 sales, profits up

James Wilmore | 31 Jul 2014

Boston Beer Company has seen a healthy rise in first-half profits and sales as spending on advertising and marketing helped see off competition in the craft beer market.


just For Subscribers - The week in drinks

James Wilmore | 13 Jun 2014

Here are the ten most viewed, subscriber-only items on just-drinks this week:


Product Launch - US: Angry Orchard The Muse

James Wilmore | 6 May 2014

Boston Beer Co has released a third variant as part of its speciality Angry Orchard cider portfolio.


Boston Beer Co Q1 sales, profits soar

James Wilmore | 1 May 2014

Boston Beer Company has seen a strong lift in first-quarter sales and profits, partly boosted by the national rollout of its Samuel Adams Rebel IPA brand.


Product Launch - US: Samuel Adams Escape Route

James Wilmore | 11 Feb 2014

Boston Beer Co has launched a seasonal Kölsch-style beer to capture the late Winter, early Spring market in the US.


US cider on-trade FY volumes soar - figures

James Wilmore | 9 Jan 2014

Cider continued its significant growth in the US last year as on-trade volumes rose sharply, while craft beer continued to steal category share, according to recent figures.


Boston Beer Co's Samuel Adams Cold Snap

Andy Morton | 6 Jan 2014

The Boston Beer Co has introduced a new seasonal Samuel Adams beer that uses a blend of fruits, flowers and spices from around the world.


Coca-Cola Amatil returns to beer, cider

Andy Morton | 16 Dec 2013

Coca-Cola Amatil (CCA) is to return to Australia's beer and cider sectors this week after a two-year hiatus.


Boston Beer Co's Samuel Adams 2013 Utopias

Andy Morton | 7 Nov 2013

The Boston Beer Co has released its latest batch of its high-abv barrel-aged beer, Samuel Adams Utopias.


CCA to handle Boston Beer Co's Samuel Adams

Andy Morton | 4 Nov 2013

Coca-Cola Amatil has signed a “long-term exclusive” agreement with The Boston Beer Co to distribute its Samuel Adams brand in Australia.


Boston Beer posts YTD profits, volumes rise

Andy Morton | 31 Oct 2013

The Boston Beer Co has posted a jump in year-to-date profits as an increase in marketing spend failed to offset higher sales and volumes.


Night spots bear brunt of US beer struggles

Andy Morton | 25 Oct 2013

Beer volume declines in the US on-trade have accelerated, with bars and clubs hardest hit, new figures have shown.


Beer bounces back, buoyed by craft, in US

James Wilmore | 2 Oct 2013

The US beer sector saw a return to growth in 2012, driven by the continued rise of craft beer and premium products, a new report reveals.


Product Launch - US: Angry Orchard Green Apple

James Wilmore | 24 Sep 2013

Boston Beer Company has released details of a new year-round variant for its Angry Orchard cider range.


Boston Beer Co acquires Coney Island brand

Andy Morton | 27 Aug 2013

The Boston Beer Co has bought the Coney Island brand from Shmaltz Brewing Company.


Product Launch - US: Angry Orchard Cinnful Apple

James Wilmore | 21 Aug 2013

Boston Beer Company is launching a new seasonal variant to its hard cider brand Angry Orchard.


US craft beer cuts into top brands - survey

Andy Morton | 13 Aug 2013

Craft beer has helped cut the on-trade market share of the top 25 US beer brands by four percentage points over the past year, a new survey has revealed.


Big Wood Brewery unveils beer can range

Andy Morton | 13 Aug 2013

Big Wood Brewery has launched four of its craft beers in cans as the category continues its expansion into aluminium.


Angry Orchard gets US distribution boost

James Wilmore | 8 Aug 2013

Boston Beer Co's hard cider brand, Angry Orchard, saw the biggest jump in US on-trade distribution in the first half of 2013, followed by Anheuser-Busch InBev's Budweiser Black Crown, according to latest figures.


just the Research

Liz Hague | 2 Aug 2013

Here's a run-down of some of the top research reports currently available in the just-drinks research store:


Butcombe to distribute Sierra Nevada brand

Andy Morton | 20 May 2013

Butcombe Brewery is to distribute Sierra Nevada Brewing Company's Pale Ale on draught in the UK's south west.


Shepherd Neame's Brilliant Ale

Andy Morton | 13 May 2013

Shepherd Neame has launched a beer “inspired by a mid-19th century recipe”.


Boston Beer, A-B lead US brewing charts

just-drinks.com editorial team | 8 Apr 2008

The Boston Beer Company has been rated as the largest craft brewing company in the US, according to recent research.

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