Beam Suntory Inc

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Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...

Jim Beam, Jack Daniel's - Same-same, but different

With a near-50% combined share of the US whiskey market in the US, it's a wonder that not more is made these days of the complements and con...


Andy Morton | 25 Jan 2016

There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday.


Lucy Britner | 23 Sep 2015

At Beam Suntory's big reveal for Courvoisier in Paris, it became clear that more and more brands are on a quest for authenticity, in order to reach that all-important Millennial consumer. The latest brand alignment sees Courvoisier back in Paris, where it was the toast of the Golden Age and the drink enjoyed at the opening of the Eiffel Tower in 1889.


Lucy Britner | 17 Sep 2015

There was a time when bars served beer in any old pint glass, fathers had their one brand of whisk(e)y and consumer feedback was received by post. Now, branded glassware is a given, no one wants to drink what their parents did and social media posts can go viral in minutes. In today's crowded market place, how do you get consumers to be loyal to your brand?


Lucy Britner | 27 Aug 2015

The Scotch whisky industry has enjoyed many a boom and suffered many a bust and reports suggest Japanese whisky is following in its footsteps.

Latest Interviews

James Wilmore | 4 Mar 2015

In the second part of just-drinks' interview with Beam Suntory's Europe, Middle East & Africa head, Albert Baladi talks about the company's gin presence, the Africa opportunity and the Travel Retail landscape.


James Wilmore | 2 Mar 2015

Formed just under a year ago, Beam Suntory is a “global whisk(e)y powerhouse,” in the words of Albert Baladi, the unit's Europe, Middle East & Africa (EMEA) head. But, how have things progressed since Suntory's $16bn takeover of Beam Inc? What brands and regions are shining bright and where are the emerging opportunities? Here, just-drinks catches up with Baladi for his take on the present and the future for Beam Suntory.

Latest News

Olly Wehring | 8 Feb 2016

Beam Suntory has lined up a sales, marketing and distribution switch in Kenya, through Edrington’s joint venture with Cyprus-based FIX Wines & Spirits and local partner King Beverage.


Andy Morton | 1 Feb 2016

Beam Suntory has lined up the first of six 2016 releases for its limited run of Booker's Bourbon in the US. 


Lucy Britner | 22 Jan 2016

Beam Suntory and brand partner 50 Cent have released a limited edition Effen Vodka bottle, which features a textured American football sleeve, 50 Cent's golden stamp of approval, his signature and logo. 


Lucy Britner | 14 Jan 2016

Beam Suntory has enlisted the global on-trade to add weight to its latest Courvoisier Cognac activation. 


Andy Morton | 14 Jan 2016

Suntory Holdings is to build a testing plant in Texas to help develop new, greener PET bottles.


Olly Wehring | 13 Jan 2016

Beam Suntory has created the role of chief strategy officer, while its chief supply chain officer has decided to step down.


Olly Wehring | 13 Jan 2016

Beam Suntory has launched its latest Jim Beam TV advert in the US, featuring actor Mila Kunis, ahead of a global roll-out.


Lucy Britner | 12 Jan 2016

Beam Suntory has released a 2016 edition of its Sherry cask Yamazaki whisky.


Olly Wehring | 4 Jan 2016

Beam Suntory has snapped up a 50% holding in South Africa's ABV Brands spirits distributor.


Andy Morton | 21 Dec 2015

Suntory is to increase its Japanese whisky storage capacity by a further 12% with a JPY5bn (US$41m) investment in a new warehouse, a report has said.


Andy Morton | 11 Dec 2015

Diageo has said it wants to fix its malt Scotch "underperformance" in Travel Retail, with plans to lead the category by 2018.


Lucy Britner | 4 Dec 2015

Beam Suntory has launched a marketing campaign in the US for its Midori melon liqueur brand. 


Andy Morton | 4 Dec 2015

Croatia's largest spirits producer Badel 1862 is to exit the non-alcoholic beverage market, according to a report.


Lucy Britner | 2 Dec 2015

Whyte & Mackay - the Scotch whisky arm of Emperador - has handed its US distribution to E&J Gallo.


Lucy Britner | 30 Nov 2015

Beam Suntory is to sell its Jerez-based brandy and Sherry business to Philippines-based brandy producer Emperador.


Olly Wehring | 25 Nov 2015

Beam Suntory has rolled out the second edition of the Brodir extension of Laphroaig.


Olly Wehring | 17 Nov 2015

Beam Suntory has lined up the latest iteration of this year's limited run of Booker's Bourbon in the US.


Andy Morton | 16 Nov 2015

Sazerac is taking on Brown-Forman in the battle for Friday night as the Fireball maker launches a UK marketing campaign for its cinnamon-flavoured whiskey.


Olly Wehring | 13 Nov 2015

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Andy Morton | 10 Nov 2015

Beam Suntory, the spirits unit formed when Suntory Holdings bought Beam Inc last year, is to launch its combined Scotch whisky portfolio into Canada.


Lucy Britner | 10 Nov 2015

Beam Suntory has added Peppermint Bark and Pumpkin Pie flavours to its Pinnacle vodka range.


Andy Morton | 10 Nov 2015

Beam Suntory upped sales by 36% in the first nine months of the year to drive growth for owner Suntory Holdings.

Latest blogs

Andy Morton | 22 Oct 2015

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Lucy Britner | 18 Aug 2015

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc.

Company research

Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory’s surprise takeover of Beam in April 2014 has created the world’s sixth biggest spirits company. Although not currently showing in Euromonitor International data, this profile will look at Sun...

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The IWSR Company Profile 2014 – Beam Suntory

The IWSR Company Profile 2014 – Beam Suntory

Analyses of the leading companies in the alcohol industry...

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Global Spirits Market: News and Events February 2015

Global Spirits Market: News and Events February 2015

The report provides a review of the latest news and key events in the global spirits market during February....

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