Beam Suntory Inc

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Vodka Brands Look to Rediscover their Mojo

After decades of rampaging growth, the vodka sector has more recently been enduring the unfamiliar experience of feeling a little left behin...

Race to Innovate Blurs Drinks Category Lines

The increasingly fast-paced rise and fall of trends is having a major impact on the global drinks market. Consumers have begun not only to e...

Irish whiskey eyes a slice of Scotch's global pie

We've had a reminder this month of the high levels of investment being ploughed into the renaissance of Irish whiskey by emerging players....

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Latest News

NPD - Beam Suntory's Sourz Rainbow Ice 29 Jan 2015

Andy Morton

Beam Suntory has launched a new extension in its Sourz range that “leaves behind a cooling sensation” after drinking.


Maxxium UK head to depart for Edrington role 23 Jan 2015

Andy Morton

Maxxium's UK managing director is to move to Edrington as the joint-venture terminates its Travel Retail unit.


Beam Suntory's Kilbeggan 21-year-old 20 Jan 2015

Andy Morton

Beam Suntory has launched a 21-year-old Kilbeggan into European Travel Retail as it ups the Irish whiskey's presence in the sector.


NPD - Jim Beam Pre-Prohibition Style Rye 13 Jan 2015

Andy Morton

Beam Suntory has launched a reformulated Jim Beam Rye, raising its abv by 5% from the original.


just the Week in - Spirits & Wine 12 Dec 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Latest blogs

The just-drinks Weekly Round-Up 13 Oct 2014

Olly Wehring

Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market.

Company research

Beam Suntory Inc. - Strategy and SWOT Report

Beam Suntory Inc. - Strategy and SWOT Report

Beam Suntory Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offeri...

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Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory Holdings Ltd (Beam Suntory) in Spirits (World)

Suntory’s surprise takeover of Beam in April 2014 has created the world’s sixth biggest spirits company. Although not currently showing in Euromonitor International data, this profile will look at Sun...

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Global Spirits Market: News and Events November 2014

Global Spirits Market: News and Events November 2014

Using this report, marketers will effectively gain an insight into the latest happenings in the global spirits market throughout the month. The monthly report provides the reader with the top-line dat...

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