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just the Facts – The Power 100 2015

Earlier today (10 June), brand valuation consultancy Intangible Business released the results of its latest survey of the world's wine and s...

just On Call - Pernod shifts Scotch focus in China

Pernod Ricard has said it is looking beyond its Chivas range to find growth in China's struggling Scotch whisky market....

Focus - Pernod's YTD Performance by Region

Andy Morton | 23 Apr 2015

Pernod Ricard yesterday announced a 6% rise in sales in the nine months to the end of March. Here's a look at the performance of the company's 14 major spirits and Champagne brands in the year-to-date, as well as a rundown of the top-line figures by region:

Comment - Ballantine's and the Whisky Emoji

Olly Wehring | 5 Aug 2014

Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a whisky emoji.

Pernod Ricard Aims to Harness Power of Innovation

Andy Morton | 29 Jan 2014

Alex Ricard, Pernod Ricard's CEO-in-waiting, told a neat little story during the group's innovation day in Paris yesterday.

Focus - Pernod Ricard's Q1 Performance

Andy Morton | 24 Oct 2013

Earlier today (24 October), Pernod Ricard released its sales and volumes figures for the 2013-14 first quarter. Here's a closer look at the company's performance in the three months to the end of September by region and brand.

Latest Interviews

The just-drinks Interview - Chivas Brothers' CEO

Olly Wehring | 1 Jul 2010

While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.

Just the answer – Beam Global Scotch whisky editorial team | 17 May 2007

Beam’s acquisition of Teacher’s and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month’s Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.

Latest News

Ballantine's 12 turns blue in Pernod redesign

James Jordan | 10 Sep 2015

Pernod Ricard has added a blue label to its Ballantine's 12 Year Old blended Scotch whisky as part of a packaging overhaul.

“New normal” sees Pernod target premium in China

Olly Wehring | 2 Sep 2015

The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.

just a While Ago - On 4 December in...

Olly Wehring | 4 Dec 2014

Here's a look at what was happening on this day in...

just a While Ago - On 2 December in...

Olly Wehring | 2 Dec 2014

Here's a look at what was happening on this day in...

Pernod launches online Ballantine's "experiment"

Andy Morton | 24 Nov 2014

Pernod Ricard has launched a live social media scanner that tells consumers where and how people are drinking Ballantine's blended Scotch.

Ballantine’s 17 Year Old Glentauchers

Olly Wehring | 24 Apr 2014

Pernod Ricard has launched the fourth and final extension of the 17 Year Old Signature Distillery range of its Ballantine's blended Scotch.

Pernod reveals SWA role over Ballantine's Brasil

Andy Morton | 11 Mar 2014

Pernod Ricard's Ballantine's brand worked “hand in glove” with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.

Ballantine's links with music streaming site

James Wilmore | 11 Feb 2014

Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.

Product Launch - GLOBAL: Ballantine's Brasil

James Wilmore | 3 Dec 2013

Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.

Pernod "re-imagines" Carmen in Ballantine’s push

Andy Morton | 27 Nov 2013

Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine’s Scotch whisky brand.

Pernod unveils new Ballantine's ad - video

Andy Morton | 30 Oct 2013

Pernod Ricard has launched a new global TV ad for its Ballantine's Scotch whisky.

Diageo ups Johnnie Walker TR volumes

Andy Morton | 21 Oct 2013

Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.

Ballantine’s Signature Distillery Miltonduff

Olly Wehring | 28 May 2013

Pernod Ricard's Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition

Pernod Ricard unveils Ballantine's airport push

Andy Morton | 4 Dec 2012

Pernod Ricard's Travel Retail unit has unveiled an interactive digital campaign for its Ballantine’s 30 Year Old in two South Korean airports.

Pernod Ricard expands Ballantine’s festive launch

Andy Morton | 26 Nov 2012

Pernod Ricard is expanding its seasonal launch of Ballantine’s Christmas Reserve to meet increased demand from new regions, the company said today (26 November).

Pernod to roll out Ballantine's travel retail push

Andy Morton | 26 Nov 2012

Pernod Ricard is lining up a Europe-wide travel retail digital campaign for its Ballantine’s Scotch whisky brand.

Pernod Ricard unveils TV push for Ballantine's

Andy Morton | 5 Nov 2012

Pernod Ricard has launched a global TV campaign for its Ballantine's Finest Scotch to connect with a younger audience.

Pernod applies to build new Scotch distillery

Olly Wehring | 18 Oct 2012

Pernod Ricard is looking to build a new malt whisky distillery in Scotland as part of its expansion plans in the country.

Pernod Ricard unveils Ballantine's gift boxes

Andy Morton | 11 Oct 2012

Pernod Ricard has launched limited-edition gift packs for two of its Ballantine's expressions ahead of the high-sales festive season.

Pernod Ricard's Ballantine’s 40 Year Old

Andy Morton | 16 Jul 2012

Pernod Ricard's Ballantine’s 40 Year Old

Pernod lagging Diageo in Scotch despite China lead

Olly Wehring | 22 May 2012

Pernod Ricard's performance in the Scotch whisky category is being held back by its lack of presence in Latin America and Africa, while Diageo is reaping the rewards from its coverage in the growth markets, according to an analyst.

Pernod targets China with Royal Salute TV ad

Olly Wehring | 23 Feb 2012

Pernod Ricard has launched a television advert for its Royal Salute Scotch whisky brand in China.

Latest blogs

Blend it like Ballantine's? Pernod offers travellers interactive 'experience'

James Wilmore | 2 Jan 2015

With Travel Retail becoming increasingly important to drinks firms it's no surprise that the means to attract consumers are becoming more sophisticated.

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