Late last week, Pernod Ricard's Chivas Brothers division launched an online campaign with its Ballantine's Scotch whisky brand to create a w...
Alex Ricard, Pernod Ricard's CEO-in-waiting, told a neat little story during the group's innovation day in Paris yesterday....
Earlier today (24 October), Pernod Ricard released its sales and volumes figures for the 2013-14 first quarter. Here's a closer look at the...
Earlier today (29 August), Pernod Ricard released its results for the 2012-13 fiscal year. Here's a closer look at the company's performance...
While our paths have crossed on an almost monthly basis over the last six years, just-drinks has never interviewed the chairman and CEO of Pernod Ricard's Chivas Brothers unit, Christian Porta. So, when Olly Wehring was invited to the official opening of The Glenlivet's distillery extension last month, he took the opportunity to finally pin Porta down for a chat on all things Chivas.
Beam’s acquisition of Teacher’s and Laphroaig may not have attracted as much attention as some other elements of the Allied Domecq sell-off but as Michael Cockram, Scotch brand director at Beam Global Spirits & Wine, makes clear in this month’s Just the Answer interview, the US-based company is committed to making its mark in the Scotch whisky sector.
Pernod Ricard has launched the fourth and final extension of the 17 Year Old Signature Distillery range of its Ballantine's blended Scotch.
Pernod Ricard's Ballantine's brand worked “hand in glove” with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.
Pernod Ricard has agreed a global tie-up with music event streaming website Boiler Room for its Scotch whisky brand Ballantine’s.
Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.
Pernod Ricard has enlisted a freestyle skateboarder to re-enact the opera Carmen in a new online film for its Ballantine’s Scotch whisky brand.
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