Baileys Irish Cream company news 
UK: Diageo in Easter marketing push
19 March 2010
Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.
UK: Diageo’s Baileys to sponsor Desperate Housewives
26 January 2010
Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.
JAPAN: Diageo realigns Japan distribution between Kirin, Moet Hennessy
13 July 2009
Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.
UK: Diageo rolls out autumn spirits campaign
18 August 2008
Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.
UK: Diageo produces one-billionth bottle of Baileys
3 December 2007
Diageo has announced that it has produced its one-billionth bottle of Baileys Irish Cream.
Spotlight - Distell looks to raise international profile
11 July 2007
Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global markets outside Africa, both in the wine sector and in the liqueur category with its Amarula Cream brand. Nuria Sadurni of Euromonitor International reports.
Duty-free industry looks ahead after summer disruption
20 October 2006
The duty free business has recovered relatively quickly from the major disruption caused by the security scare in the UK in the summer, writes Joe Bates. And as the industry prepares for the annual Tax Free World Association travel retail trade show in Cannes next week, drinks suppliers have cause for cautious optimism with signs that their share of the market has stabilised after years of steady decline.
UK: Diageo GB targets Easter Baileys buyers
13 February 2006
Diageo Great Britain (GB) will spend more than GBP1m (US$1.74m) on boosting Baileys sales in the lead up to Easter.
UK: New global ad campaign for Baileys
12 October 2005
Diageo is introducing a new global advertising campaign for its Baileys Irish Cream Liqueur.
US: Jim Beam and Starbucks to launch liqueur
13 April 2004
Jim Beam is to team up with Starbucks to produce a premium coffee liqueur.
IRELAND: Lakeland seals deal with Baileys
14 January 2004
Lakeland Dairies has won a supply contract with Baileys.
Baileys challenge a Glide for Diageo
12 August 2003
Despite attracting more consumers each year than any other drinks brand in the UK, Baileys Irish Cream can count only a fifth of its consumers as regular drinkers. Chris Brook-Carter met Diageo’s innovation manager, Chris Stagg, to hear more about Baileys Glide, a new line extension designed to change that.
Amarula - from the plains of Africa to the heart of America
25 January 2002
Though still a long way behind Baileys, Amarula Cream liqueur could well be one of the brands to lead the South African beverage industry into the international market . Arnold Kirkby discovers how the marula fruit, favourite fruit of the African elephant is finding recognition as a leading cream liqueur on the international market.
UK: Diageo to double Baileys volumes in €64m investment
16 January 2002
Diageo is expecting sales of its world leading liqueur Baileys Irish Cream to double over the next five years and are investing €64m in a second production plant to meet the volume requirements.
BRL Hardy leads wine drive success in AC Nielsen's UK brand report
15 August 2000
Loved by some wine critics and vilified by as many others for being a bargain bucket brand. Either way, BRL Hardy's Banrock Station has been one of the most talked about wines since its launch in January 1999 and it has paid off.
