Baileys Irish Cream

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Diageo appoints Stock Spirits as Czech distributor 13 Nov 2013

Andy Morton

Diageo has appointed Stock Spirits Group to exclusively distribute its premium brands across Czech.

Diageo in Easter marketing push 19 Mar 2010 editorial team

Diageo is to launch an Easter marketing campaign around its spirits portfolio in the UK.

Baileys to sponsor Desperate Housewives 26 Jan 2010 editorial team

Diageo's Baileys Irish cream liqueur brand is to sponsor the new series of Desperate Housewives in the UK.

Diageo realigns Japan distribution 13 Jul 2009 editorial team

Diageo has followed its formation of a joint venture in Japan with a realignment of its distribution in the country.

Diageo rolls out autumn spirits campaign 18 Aug 2008 editorial team

Diageo has announced a category-wide campaign in a bid to maximise spirit sales in the UK this Autumn.

Company research

Spirits in the Philippines

Spirits in the Philippines

In 2013, total volume sales decreased by 6% to reach 758 million litres. This drop is mainly attributed to tax reform, with additional taxes raising prices of spirits. Various responses to higher pric...

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