Bacardi Ltd

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Why is rum still stuck on the runway? - Comment

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of herit...

How RTDs are stealing share from all categories

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fru...


Richard Woodard | 6 Oct 2016

just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part two, we consider the sector's performance on a by-market basis.


Richard Woodard | 6 Oct 2016

just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part four, we turn our attention to the major gin brands and their owners.


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In part five, we look at the consumer and category trends that have come into play for the sector.


Richard Woodard | 2 Aug 2016

just-drinks, in association with The IWSR, presents this six-part review of the global rum category. In the final part, we look at the challenges facing the segment and the opportunities that innovation will offer in the months and years ahead.

Latest Interviews

Andy Morton | 21 Jan 2016

With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.


Andy Morton | 26 Nov 2015

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.

Latest News

Lucy Britner | 1 Dec 2016

Bacardi's Global Travel Retail unit has launched a seasonal campaign for its Scotch whisky portfolio.


Lucy Britner | 29 Nov 2016

Bacardi has appointed KC Kavanagh its chief global communications officer. 


Lucy Britner | 25 Nov 2016

Bacardi's Global Travel Retail unit has launched a seasonal campaign for its Grey Goose vodka brand at Bangkok Suvarnabhumi Airport.


Lucy Britner | 22 Nov 2016

Bacardi's Global Travel Retail unit will roll out its Bombay Sapphire campaign to Sydney airport as it looks to capitalise on Australia's thirst for gin. 


Lucy Britner | 17 Nov 2016

Bacardi has said that its Angel's Envy distillery and visitor centre will open its doors this weekend. 


Lucy Britner | 21 Oct 2016

Bacardi has repackaged its Oakheart spiced rum in the US, as the company looks to distance the iteration from its namesake brand.


Andy Morton | 10 Oct 2016

Bacardi is to tour a new "immersive" marketing campaign for its Bombay Sapphire gin brand, around six European cities.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 20 Sep 2016

A new report has found that drinkers in the UK do not feel that price has much impact on the amount of alcohol they buy.


Olly Wehring | 9 Sep 2016

Bacardi has lined up JD.com as its online retail partner in China.


Lucy Britner | 5 Sep 2016

Bacardi's Martini brand has launched an ice cube-shaped device in the on-premise that can gauge when a consumer's glass is empty.


Lucy Britner | 11 Aug 2016

Bacardi's Global Travel Retail unit has partnered Phoenicia Aer Rianta Co for a month-long Dewar's whisky campaign in Beirut Duty Free as it looks to boost its Scotch portfolio in Lebanon. 


Olly Wehring | 13 Jul 2016

Bacardi has secured ‘official spirits partner’ status for its namesake rum brand with four UK entertainment venues.


Olly Wehring | 24 Jun 2016

The former head of William Grant & Sons, Stella David, has returned to her previous employer Bacardi, this time as a director.


Olly Wehring | 1 Jun 2016

Bacardi is looking to bolster the presence of its version of Havana Club in the US, through a broader roll-out programme and a brand extension.


Andy Morton | 25 May 2016

Bacardi has released two new flavours for its namesake rum brand.


Andy Morton | 23 May 2016

Bacardi has said rum has the biggest long-term opportunity in global Travel Retail as it rolls out the Facundo Rum Collection to US airports.


Olly Wehring | 17 May 2016

Bacardi has lined up the "next chapter" of the current global marketing campaign for its Grey Goose vodka brand.


Lucy Britner | 13 May 2016

Bacardi has confirmed it will separate its Oakheart rum from the Bacardi brand. 


Andy Morton | 27 Apr 2016

Bacardi has unveiled a new global campaign for Martini in the wake of the brand's packaging overhaul.


Olly Wehring | 26 Apr 2016

Bacardi has confirmed a promotion and an appointment within its "creative excellence" team.


Lucy Britner | 1 Apr 2016

Bacardi and Lion have ended their 13-year joint venture in the Australian market.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is a spirits company. It produces and markets recognized spirits and wines. The company’s product portfolio includes premium and super premium labels and brands of rum, vermo...

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Bacardi & Co Ltd in Spirits and Wine (World)

Bacardi & Co Ltd in Spirits and Wine (World)

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step...

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Bacardi & Co Ltd in S pirits and Wine (World)

Bacardi & Co Ltd in S pirits and Wine (World)

Bacardi & Co Ltd in S pirits and Wine (World)...

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