Bacardi Ltd

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IAADFS Duty Free Show of the Americas - Preview

Next week sees the International Association of Airport & Duty Free Stores host its annual 'Duty Free Show of the Americas' in Orlando. But,...

Are Millennials too young for brown spirits?

This month, just-drinks' brown spirits commentator, Ian Buxton, considers the sector's efforts to entice the Millennial consumer into the fr...


Olly Wehring | 6 Mar 2017

Earlier today, Bacardi released details of its leadership succession, with Mahesh Madhavan lined up to become the group's next CEO once the present incumbent, Mike Dolan, retires next year. Madhavan, 54, will assume the role of regional president for Europe with immediate effect and will be based out of Geneva. Once he becomes CEO, he will move to global HQ in Bermuda. Here, just-drinks looks back at Madhavan's career so far.


Ian Shackleton | 10 Jan 2017

Former Nomura analyst Ian Shackleton returns today for his first look at the drinks industry in 2017. How well-buffed is his crystal ball?


Richard Woodard | 6 Oct 2016

just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part two, we consider the sector's performance on a by-market basis.


Richard Woodard | 6 Oct 2016

just-drinks, in association with The IWSR, presents this seven-part review of the global gin category. In part four, we turn our attention to the major gin brands and their owners.

Latest Interviews

Olly Wehring | 7 Mar 2017

Earlier this week, Bacardi unveiled its CEO succession plan that will see Mahesh Madhavan, the current regional president for Asia, Middle East & Africa, become regional president for Europe ahead of replacing Mike Dolan in April next year. In the first of just-drinks' exclusive two-part interview, Olly Wehring speaks to Madhavan about his career to-date, and looks at the mechanics of the succession plan.


Olly Wehring | 7 Mar 2017

In this, the second part of just-drinks' exclusive interview with Bacardi's next CEO, Mahesh Madhavan, shares his thoughts on the group's spirits portfolio and tells us what he believes he will inherit when he takes the top job next year.

Latest News

Lucy Britner | 4 Apr 2017

The global malts ambassador for Bacardi, owner of blended Scotch whisky brand Dewar's as well as single malts including Aberfeldy and Craigellachie, has called upon the Scotch industry to engage more with the cocktail scene in the on-premise, in order to recruit new consumers.


Lucy Britner | 6 Mar 2017

Bacardi has announced the pending appointment of Mahesh Madhavan as its next CEO, following Mike Dolan's decision to retire.


Lucy Britner | 23 Feb 2017

Bacardi has purchased a minority interest in mezcal producer Ilegal as the brand looks to expand its distribution footprint in the US. 


Lucy Britner | 20 Feb 2017

Bacardi has confirmed to just-drinks that it will cease operations at its only company-owned packing facility in Canada as it looks to increase efficiencies.


Lucy Britner | 17 Jan 2017

Bacardi's namesake brand has teamed up with musicians Major Lazer to roll out a year-long collaboration called The Sound of Rum. 


Olly Wehring | 9 Jan 2017

Bacardi has lined up a global distribution deal with Venezuelan rum producer Ron Santa Teresa.


Lucy Britner | 9 Jan 2017

Sazerac-controlled importer 375 Park Avenue Spirits has appointed a former Bacardi executive to the role of president & COO. 


Lucy Britner | 1 Dec 2016

Bacardi's Global Travel Retail unit has launched a seasonal campaign for its Scotch whisky portfolio.


Lucy Britner | 29 Nov 2016

Bacardi has appointed KC Kavanagh its chief global communications officer. 


Lucy Britner | 25 Nov 2016

Bacardi's Global Travel Retail unit has launched a seasonal campaign for its Grey Goose vodka brand at Bangkok Suvarnabhumi Airport.


Lucy Britner | 22 Nov 2016

Bacardi's Global Travel Retail unit will roll out its Bombay Sapphire campaign to Sydney airport as it looks to capitalise on Australia's thirst for gin. 


Lucy Britner | 17 Nov 2016

Bacardi has said that its Angel's Envy distillery and visitor centre will open its doors this weekend. 


Lucy Britner | 21 Oct 2016

Bacardi has repackaged its Oakheart spiced rum in the US, as the company looks to distance the iteration from its namesake brand.


Andy Morton | 10 Oct 2016

Bacardi is to tour a new "immersive" marketing campaign for its Bombay Sapphire gin brand, around six European cities.


Olly Wehring | 21 Sep 2016

Diageo's Johnnie Walker brand has consolidated its dominance of Global Travel Retail's spirits shelves, although Pernod Ricard's Absolut has been overtaken by Chivas Regal and Brown-Forman's Jack Daniel's, according to figures from The IWSR.


Lucy Britner | 20 Sep 2016

A new report has found that drinkers in the UK do not feel that price has much impact on the amount of alcohol they buy.


Olly Wehring | 9 Sep 2016

Bacardi has lined up JD.com as its online retail partner in China.


Lucy Britner | 5 Sep 2016

Bacardi's Martini brand has launched an ice cube-shaped device in the on-premise that can gauge when a consumer's glass is empty.


Lucy Britner | 11 Aug 2016

Bacardi's Global Travel Retail unit has partnered Phoenicia Aer Rianta Co for a month-long Dewar's whisky campaign in Beirut Duty Free as it looks to boost its Scotch portfolio in Lebanon. 


Olly Wehring | 13 Jul 2016

Bacardi has secured ‘official spirits partner’ status for its namesake rum brand with four UK entertainment venues.


Olly Wehring | 24 Jun 2016

The former head of William Grant & Sons, Stella David, has returned to her previous employer Bacardi, this time as a director.


Olly Wehring | 1 Jun 2016

Bacardi is looking to bolster the presence of its version of Havana Club in the US, through a broader roll-out programme and a brand extension.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi & Co Ltd in Spirits and Wine (World)

Bacardi & Co Ltd in Spirits and Wine (World)

The world’s sixth largest spirits producer and 16th largest vintner, Bacardi faces significant challenges, including seeing its eponymous rum brand and core wine brand, Martini, both fall out of step...

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Global Vermouth Market 2017-2021

Global Vermouth Market 2017-2021

Vermouth is a type of wine which is fortified with various botanicals such as roots, barks, flowers, seeds, herbs, and spices. Vermouth is usually consumed as an aperitif. There are two types of vermo...

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Global Spirit-based RTD Mixes Market 2017-2021

Global Spirit-based RTD Mixes Market 2017-2021

Spirit-based RTD mixes are products that have a lower alcohol content than spirits and can be consumed directly from the bottle without any preparation. The products are flavored and the alcohol conte...

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