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Click through to view BacardiProduct Launch - US: Bacardi's Grey Goose Le Melon

17 April 2014

Bacardi is releasing a melon variant of its Grey Goose vodka brand next month.

Product Launch - US: Bacardi's Bacardi Mango Fusion

15 April 2014

Bacardi has released the latest extension of its flavoured rum portfolio.

Editor's Viewpoint - Appointing a CEO: Age Ain't Nothin' But a Number

14 April 2014

How long is a satisfactory term for a CEO? Of course, there's two answers to this question: One if the company is publicly-listed, the other if it's a privately-held firm. Then, of course, there is the small matter of how the company – irrespective of ownership structure – is performing.

GLOBAL: Avalon Group launches campaign against Bacardi over 'Untamed' trademark

14 April 2014

Avalon Group, the makers of Wild Geese Irish whiskey, has launched an online campaign over claims that Bacardi's latest global advertising campaign is too similar to the marketing for its own brands.

GLOBAL: International Center for Alcohol Policies, Global Alcohol Producers Group to merge

11 April 2014

The International Center for Alcohol Policies and the Global Alcohol Producers Group have agreed to amalgamate their operations.

BERMUDA: Bacardi president & CEO exits

8 April 2014

Bacardi has announced that its president & CEO, Ed Shirley, has left the company after two years in the role.

GLOBAL: Bacardi gives Dewar's image refresh

7 April 2014

Bacardi has unveiled a new look for its Dewar’s blended Scotch whisky.

Product Launch - TRAVEL RETAIL: Bacardi's The Royal Brackla 35 Year Old

1 April 2014

The Travel Retail arm of Bacardi has launched a 35-year-old iteration of its parent company's The Royal Brackla single malt Scotch whisky.

US: Century Council becomes FARR in bid to tackle alcohol-related issues

31 March 2014

An industry-funded US group aimed at tackling drink-driving and underage drinking has been renamed as part of a “bold” plan to increase awareness of the issues.

Editor's Viewpoint - Brown-Forman for Sale? Keep it in The Family

11 March 2014

A few weeks ago, reports broke suggesting that Bacardi is set to embark on a shopping spree to plug the Bourbon gap in its portfolio.

GLOBAL: Pernod Ricard reveals SWA role in Ballantine's Brasil launch

11 March 2014

Pernod Ricard's Ballantine's brand worked “hand in glove” with the Scotch Whisky Association (SWA) over its newly-launched Brasil variant, one of the first Scotch-based 'spirit drinks' from a major distiller.

Editor's Viewpoint - Martini and Formula One - A Match Made in... Bahrain?

7 March 2014

Yesterday morning, I headed into London to attend an event that had been shrouded in secrecy. All I knew was that it concerned Bacardi's Martini brand and - according to the agency - would be “very, very cool”.

GLOBAL: Bacardi lines up Martini F1 lead sponsorship of Williams Team

6 March 2014

Bacardi has secured a major motorsport sponsorship deal for the Martini vermouth and sparkling wine brand.

AUS: C&C Group agrees Magners rugby tie-up

20 February 2014

C&C Group-owned Magners has become the official cider sponsor of Australian rugby union team the New South Wales Waratahs for the 2014 season.

US: SPI Group expands Southern Wine & Spirits tie-up, renames US unit

11 February 2014

SPI Group has confirmed the appointment of Southern Wine & Spirits of America as the distributor of its vodka portfolio in six more US states.

Editor's Viewpoint - Will Diageo's White Rum Foray Prompt Bacardi Buys?

6 February 2014

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.

TRAVEL RETAIL: Bacardi sets sights on Chinese with Glen Deveron pack

5 February 2014

Bacardi has rolled out a Chinese traveller-targetted packaging design for its Glen Deveron Royal Burgh Collection at London's main airport.

AUS: Bacardi Lion appoints new MD

4 February 2014

Bacardi Lion has appointed a new MD as the previous encumbent has quit the group after ten years in the role.

Preview of the Year - 2014 - Part III: Spirits

27 January 2014

The third part of this month's management briefing, in which Euromonitor considers the year ahead for the global drinks industry, sees Jeremy Cunnington and Spiros Malandrakis look at the spirits category in 2014.

US: Bourbon boom marches on in on-trade, as vodka dips

15 January 2014

Bourbon, blended American whiskies and Irish whiskey were the only spirits sub-categories to see volume growth in the US on-trade in 2013 as clear spirits lagged, according to latest figures.

just the Facts - Suntory's US$16bn move for Beam

14 January 2014

The biggest proposed deal in the spirits industry in five years was annnounced yesterday (13 January) with Suntory agreeing to acquire Beam Inc for US$16bn.

US: Bacardi unveils underlit Grey Goose bottle

18 December 2013

Bacardi has launched a LED-lit Grey Goose bottle into US nightclubs ahead of New Year.

US: DISCUS reviewing Bacardi's Dewar's ad

16 December 2013

The Distilled Spirits Council of the United States (DISCUS) has said it looking into a controversial advert for Bacardi brand Dewar's that was pulled after complaints it was sexist.

just the Round-Up - The week in drinks

13 December 2013

The top ten stories published on just-drinks this week:

Editor's Viewpoint - Dewar's Think I'm Sexy?

11 December 2013

People do like to get offended, don't they? I mean, how many times a week do we see a “Twitter storm” or “launches petition” headline?

US: Bacardi pulls Dewar's ad after "sexist" charge

11 December 2013

Bacardi has taken down an online advert for its Dewar's Scotch whisky brand after a backlash from viewers who branded the spot “sexist”.

just Five Years Ago: Pernod Ricard readies sale of Tia Maria

27 November 2013

Five years ago this month, reports started to emerge that Pernod Ricard was looking to offload its coffee liqueur brand Tia Maria.

US: Bacardi readies Grey Goose for Cyber Monday limited edition kit

27 November 2013

Bacardi has teamed up with French crystal producer Baccarat to launch a limited edition Martini set for its Grey Goose vodka brand in the US next week.

just the Round-Up - The week in drinks

22 November 2013

The top ten stories published on just-drinks this week:

Product Launch - US: Rum Runners USA's Seven Sirens White Rum

22 November 2013

Rum Runners USA's Seven Sirens White Rum







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