Bacardi Ltd

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Latest Insights

'Fast fashion' drinks sector continues to grow

If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all bef...

Cuba-US Normalisation: Bacardi, Pernod Winners?

The announcement late yesterday that Cuba and the US have started on the road to normalised relations will be of particular interest to two...

Comment - Is the Golden Age of Rum Upon Us?

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers...

Preview: Tax Free World Association Exhibition '14

There should be a celebratory atmosphere in Cannes when this year’s TFWA World Exhibition kicks off on Sunday (26 October). After all, it’s...

Latest Interviews

Interview: Bacardi's global rum category director 27 Nov 2014

Olly Wehring

Dmitry Ivanov was appointed global category director for rums at Bacardi in 2012. Earlier this month, editor Olly Wehring travelled to Puerto Rico to speak to him about the company's flagship white rum brand, where it went wrong in the past and Bacardi's hopes for its broader rum range going forward.


Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.

Latest News

just a While Ago - On 30 January in... 30 Jan 2015

Olly Wehring

Here's a look at what was happening on this day in...


Bacardi launches UK campaign for Bombay Sapphire 30 Jan 2015

Andy Morton

Bacardi has launched a new UK cinema ad for Bombay Sapphire ahead of a “multi-million pound” nation-wide campaign for the gin brand.


Bacardi moves LatAm head into Europe post 30 Jan 2015

Andy Morton

Bacardi's Latin America & Caribbean head Paolo Perego is to replace Stefan Bomhard as the company's European president.


Baijiu open to foreign investment as rules change 26 Jan 2015

James Wilmore

Reforms to the rules covering foreign ownership of baijiu brands in China could see an influx of overseas investment in the category, according to a new report.


TWE partners Penfolds with Sundance Film Festival 23 Jan 2015

Andy Morton

Treasury Wine Estates' (TWE) Penfolds brand has joined Bacardi's Grey Goose as a sponsor of the Sundance Film Festival.

Latest blogs

Live Blog – Bacardi Triangle, Puerto Rico - Saturday 1 Nov 2014

Olly Wehring

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.


Live Blog – Bacardi Triangle, Puerto Rico - Friday 31 Oct 2014

Olly Wehring

Yesterday was long. Very, very long. What started with an alarm in London at 0530 GMT ended with a Bacardi eight-year-old nightcap in Puerto Rico at 0730 GMT the following morning.

Company research

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offering...

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Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT...

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Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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