Bacardi Ltd

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

Sustainability: What Craft Teaches Multi-Nationals

Almost by default, the craft sectors within the overall drinks industry have healthier sustainability credentials than their larger peers. B...

Good Times Ahead for the Rum Sector

For a long time seen as something of a poor relation in the spirits world, the rum category is identified as the "next big thing" in the glo...

'Fast fashion' drinks sector continues to grow

If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all bef...

Cuba-US Normalisation: Bacardi, Pernod Winners?

The announcement late yesterday that Cuba and the US have started on the road to normalised relations will be of particular interest to two...

Latest Interviews

Interview - Angel's Share Brands 2 Apr 2015

Andy Morton

Bacardi has entered the Bourbon market, following its purchase of Angel's Share Brands and its Louisville Distilling Co subsidiary this week. just-drinks spoke to the company's co-founder and chief innovation officer, Wes Henderson, about future plans, Bourbon consolidation and why some companies may be going too far in flavour innovation.


Interview: Bacardi's global rum category director 27 Nov 2014

Olly Wehring

Dmitry Ivanov was appointed global category director for rums at Bacardi in 2012. Earlier this month, editor Olly Wehring travelled to Puerto Rico to speak to him about the company's flagship white rum brand, where it went wrong in the past and Bacardi's hopes for its broader rum range going forward.

Latest News

just the week in - Spirits & Wine 17 Apr 2015

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Bacardi hands global advertising to single agency 15 Apr 2015

Andy Morton

Bacardi is to outsource advertising for its core brands to one agency as it continues to streamline its business.


just the week in - Spirits & Wine 10 Apr 2015

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


NPD - Bacardi's Star of Bombay 10 Apr 2015

Andy Morton

Bacardi has launched a “super-premium” extension to its Bombay Sapphire gin portfolio.


Bacardi confirms North America job cuts 9 Apr 2015

James Wilmore

Bacardi is moving ahead with plans to lay off around 10% of its staff in North America.

Latest blogs

Live Blog – Bacardi Triangle, Puerto Rico - Saturday 1 Nov 2014

Olly Wehring

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.


Live Blog – Bacardi Triangle, Puerto Rico - Friday 31 Oct 2014

Olly Wehring

Yesterday was long. Very, very long. What started with an alarm in London at 0530 GMT ended with a Bacardi eight-year-old nightcap in Puerto Rico at 0730 GMT the following morning.

Company research

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offering...

Read more >


Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT...

Read more >


Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

Read more >

just-drinks homepage



Forgot your password?