Bacardi Ltd

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Latest Insights

Comment - Another One Bites Bacardi's Dust

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my...

Time to stop boom-and-bust Scotch supply

The rise in global demand for Scotch whisky is a fantastic opportunity for distillers. But the surge has squeezed inventories dry, with an e...

Brown-Forman evolution adds edge to Europe drive

With all-American brands such as Jack Daniel's and Woodford Reserve, Brown-Forman is very much at home in its domestic US market....

Comment - Gin's Long Quest for Kwan

For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more el...

Latest Interviews

Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.


just-drinks Interview - Bacardi president & CEO 22 Oct 2013

James Wilmore

Last week, just-drinks ran the first part of an exclusive interview with Bacardi's president & CEO, Ed Shirley. Here, in the second and concluding part, Shirley discusses the group's white spirits brands, emerging markets and the importance of promoting cocktail culture.

Latest News

Bacardi announces CFO switch 27 Aug 2014

James Wilmore

Bacardi has appointed a new chief financial officer as the current incumbent has left the firm after less than two years in the role.


just the Round-Up - The week in drinks 22 Aug 2014

Olly Wehring

The top ten stories published on just-drinks this week:


Second senior exec to depart Bacardi 19 Aug 2014

Olly Wehring

Bacardi has confirmed the pending departure of another senior executive in North America, with its US sales director set to quit the firm.


Bacardi sees North America president step down 19 Aug 2014

Olly Wehring

Bacardi has confirmed a change of president for the North America region.


Bacardi prepares Grey Goose VX for on-trade launch 14 Aug 2014

Andy Morton

Bacardi is to expand the launch of its Grey Goose VX into the North American on-trade next month.

Latest blogs

Think you know the future for rum? Join the club 9 May 2014

Andy Morton

It was the biggest swing in London since the 60s. Presented with the motion “The future for rum lies with connoisseurs not clubbers”, the audience at last night's Worshipful Company of Distillers debate looked odds-on to uphold it, after a pre-event poll showed a majority in its favour.


The just-drinks Weekly Round-Up 16 Dec 2013

James Wilmore

A look at what was hitting the headlines last week

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