Bacardi Ltd

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Latest Insights

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Comment - Another One Bites Bacardi's Dust

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my...

Time to stop boom-and-bust Scotch supply

The rise in global demand for Scotch whisky is a fantastic opportunity for distillers. But the surge has squeezed inventories dry, with an e...

Brown-Forman evolution adds edge to Europe drive

With all-American brands such as Jack Daniel's and Woodford Reserve, Brown-Forman is very much at home in its domestic US market....

Latest Interviews

Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.


just-drinks Interview - Bacardi president & CEO 22 Oct 2013

James Wilmore

Last week, just-drinks ran the first part of an exclusive interview with Bacardi's president & CEO, Ed Shirley. Here, in the second and concluding part, Shirley discusses the group's white spirits brands, emerging markets and the importance of promoting cocktail culture.

Latest News

Bacardi targets Hallowe'en with 'Untameable' push 12 Sep 2014

Olly Wehring

Bacardi has lined up a three-day event in Puerto Rico over the Hallowe'en weekend as part of the latest consumer campaign for its namesake rum brand.


Bacardi-Martini appoints Southern Europe chief 11 Sep 2014

Stuart Todd

Bacardi-Martini has created the position of CEO for Southern Europe.


Destilería Serrallés revamps Don Q range 4 Sep 2014

Andy Morton

Destilería Serrallés has unveiled new packaging for its Don Q rum brand ahead of the company's 150th anniversary.


Bacardi gives airport launch to "sipping rums" 3 Sep 2014

Andy Morton

Bacardi has extended the launch of two of its “sipping rums” to global Travel Retail as it continues efforts to premiumise the category.


Bacardi's Facundo Rum Collection 2 Sep 2014

Olly Wehring

Bacardi has expanded the US release of its Facundo Rum Collection to California.

Latest blogs

Think you know the future for rum? Join the club 9 May 2014

Andy Morton

It was the biggest swing in London since the 60s. Presented with the motion “The future for rum lies with connoisseurs not clubbers”, the audience at last night's Worshipful Company of Distillers debate looked odds-on to uphold it, after a pre-event poll showed a majority in its favour.


The just-drinks Weekly Round-Up 16 Dec 2013

James Wilmore

A look at what was hitting the headlines last week

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