Bacardi Ltd

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Latest Insights

Preview: Tax Free World Association Exhibition '14

There should be a celebratory atmosphere in Cannes when this year’s TFWA World Exhibition kicks off on Sunday (26 October). After all, it’s...

Bacardi Seeks Own History at Bombay Sapphire Home

It started with a fire in 2006 at the Quintessential Brands-owned distillery in Warrington, where Bombay Sapphire was previously made. A bla...

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Comment - Another One Bites Bacardi's Dust

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my...

Latest Interviews

Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.


just-drinks Interview - Bacardi president & CEO 22 Oct 2013

James Wilmore

Last week, just-drinks ran the first part of an exclusive interview with Bacardi's president & CEO, Ed Shirley. Here, in the second and concluding part, Shirley discusses the group's white spirits brands, emerging markets and the importance of promoting cocktail culture.

Latest News

Bacardi unveils Europe push for Martini - video 23 Oct 2014

Andy Morton

Bacardi is launching a “multi-million euro” campaign for its Martini brand across Europe.


Smirnoff Ice gets India launch 22 Oct 2014

James Wilmore

Diageo is looking to crack India's RTD market with the launch of Smirnoff Ice and its stronger variant, Smirnoff Black, in the country.


just a While Ago - On 16 October in... 16 Oct 2014

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 14 October in... 14 Oct 2014

Olly Wehring

Here's a look at what was happening on this day in...


just a While Ago - On 10 October in... 10 Oct 2014

Olly Wehring

Here's a look at what was happening on this day in...

Latest blogs

Think you know the future for rum? Join the club 9 May 2014

Andy Morton

It was the biggest swing in London since the 60s. Presented with the motion “The future for rum lies with connoisseurs not clubbers”, the audience at last night's Worshipful Company of Distillers debate looked odds-on to uphold it, after a pre-event poll showed a majority in its favour.


The just-drinks Weekly Round-Up 16 Dec 2013

James Wilmore

A look at what was hitting the headlines last week

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