Bacardi Ltd

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Latest Insights

Preview: Tax Free World Association Exhibition '14

There should be a celebratory atmosphere in Cannes when this year’s TFWA World Exhibition kicks off on Sunday (26 October). After all, it’s...

Bacardi Seeks Own History at Bombay Sapphire Home

It started with a fire in 2006 at the Quintessential Brands-owned distillery in Warrington, where Bombay Sapphire was previously made. A bla...

Can Absolut's US Headache be Soothed by Elyx?

Late last month, in Pernod Ricard's full-year results, the spirits company flagged a tough time for Absolut vodka. Richard Woodard surveys t...

Comment - Another One Bites Bacardi's Dust

One of the things I noticed quite early into my career covering drinks was just how many so-called 'industry veterans' there are. One of my...

Latest Interviews

Interview: Bacardi's global rum category director 27 Nov 2014

Olly Wehring

Dmitry Ivanov was appointed global category director for rums at Bacardi in 2012. Earlier this month, editor Olly Wehring travelled to Puerto Rico to speak to him about the company's flagship white rum brand, where it went wrong in the past and Bacardi's hopes for its broader rum range going forward.


Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.

Latest News

just the Week in - Spirits & Wine 28 Nov 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Bacardi appoints Tortoroli chief admin officer 27 Nov 2014

Olly Wehring

Bacardi has created the role of chief administrative officer and appointed Jacques Tortoroli to the position.


Bacardi returns to 'Live True' for Dewar's 26 Nov 2014

Olly Wehring

Bacardi has released the latest extension of the 'Live True' campaign in the US for its Dewar's blended Scotch whisky brand.


just a While Ago - On 17 November in... 17 Nov 2014

Olly Wehring

Here's a look at what was happening on this day in...


just the Week in - Spirits & Wine 7 Nov 2014

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.

Latest blogs

Live Blog – Bacardi Triangle, Puerto Rico - Saturday 1 Nov 2014

Olly Wehring

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.


Live Blog – Bacardi Triangle, Puerto Rico - Friday 31 Oct 2014

Olly Wehring

Yesterday was long. Very, very long. What started with an alarm in London at 0530 GMT ended with a Bacardi eight-year-old nightcap in Puerto Rico at 0730 GMT the following morning.

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