Bacardi Ltd

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Why is rum still stuck on the runway? - Comment

For years, rum was lined up to be the spirits industry's next big thing. And yet, for all the shining promise of the category's mix of herit...

How RTDs are stealing share from all categories

Looking for a single reason why the ready-to-drink (RTD) category is set for such strong progress during the coming five years will be a fru...


Richard Woodard | 24 May 2016

just-drinks, in association with The IWSR, presents this seven-part review of the Scotch whisky category. In part four, we turn our attention to the major Scotch brands.


Richard Woodard | 19 Apr 2016

Much as all looks rosy in the UK, the gin sector has struggled in the US in recent years. What is the segment doing wrong, in a spirits market that offers generous bounty? Richard Woodard investigates.


Olly Wehring | 12 Apr 2016

For the multinational spirits companies, the US is a market of vital importance. As well as being the world's largest market for spirits in value terms, the country also offers relative reliability, in terms of its economy, its regulatory environment and its consumption trends. Most importantly, the US offers growth.


Lucy Britner | 14 Dec 2015

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, deputy editor Lucy Britner picks out the highs and lows for the spirits category.

Latest Interviews

Andy Morton | 21 Jan 2016

With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.


Andy Morton | 26 Nov 2015

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.

Latest News

Olly Wehring | 13 Jul 2016

Bacardi has secured ‘official spirits partner’ status for its namesake rum brand with four UK entertainment venues.


Olly Wehring | 24 Jun 2016

The former head of William Grant & Sons, Stella David, has returned to her previous employer Bacardi, this time as a director.


Olly Wehring | 1 Jun 2016

Bacardi is looking to bolster the presence of its version of Havana Club in the US, through a broader roll-out programme and a brand extension.


Andy Morton | 25 May 2016

Bacardi has released two new flavours for its namesake rum brand.


Andy Morton | 23 May 2016

Bacardi has said rum has the biggest long-term opportunity in global Travel Retail as it rolls out the Facundo Rum Collection to US airports.


Olly Wehring | 17 May 2016

Bacardi has lined up the "next chapter" of the current global marketing campaign for its Grey Goose vodka brand.


Lucy Britner | 13 May 2016

Bacardi has confirmed it will separate its Oakheart rum from the Bacardi brand. 


Andy Morton | 27 Apr 2016

Bacardi has unveiled a new global campaign for Martini in the wake of the brand's packaging overhaul.


Olly Wehring | 26 Apr 2016

Bacardi has confirmed a promotion and an appointment within its "creative excellence" team.


Lucy Britner | 1 Apr 2016

Bacardi and Lion have ended their 13-year joint venture in the Australian market.


Andy Morton | 31 Mar 2016

Bacardi Brown-Forman Brands (BBFB) is to take over UK distribution of Old Forester Kentucky Bourbon from Mangrove.


Lucy Britner | 30 Mar 2016

Bacardi has signed a deal with Russian spirits producer Synergy to bottle its William Lawson's blended Scotch whisky in Moscow. 


Lucy Britner | 22 Mar 2016

Bacardi has redesigned its Martini portfolio and unveiled a new brand strategy as it looks to focus on the 'Modern Aperitivo' occasion. 


Olly Wehring | 15 Mar 2016

Bacardi has updated its US legal filing from 2004 against Pernod Ricard over the Havana Club trademark in the country.


Lucy Britner | 15 Mar 2016

Bacardi has made several personnel changes to its Asia Pacific Global Travel Retail (GTR) division. 


Lucy Britner | 16 Feb 2016

Southern Wine & Spirits said today that it has created a new division, called Transatlantic Spirits, which will be responsible for driving Bacardi's portfolio. 


Olly Wehring | 1 Feb 2016

Bacardi has filed a Freedom of Information Act request in the US, after the country's authorities granted licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Olly Wehring | 18 Jan 2016

Bacardi has attacked the US authorities for granting licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country, with Bacardi maintaining that it is "the legitimate owner of the brand".


Olly Wehring | 18 Jan 2016

Pernod Ricard's Cuban JV partner has renewed its registration of the Havana Club trademark in the US following the granting of a "specific licence" from the country's Office of Foreign Assets Control.


Olly Wehring | 12 Jan 2016

Bacardi has consolidated a swathe of its distribution arrangements in North America, partnering with the recently-merged Southern Glazer's Wine and Spirits in the majority of the region's markets.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is a spirits company. The company produces and markets recognized spirits and wines....

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Bacardi & Co Ltd in S pirits and Wine (World)

Bacardi & Co Ltd in S pirits and Wine (World)

Bacardi & Co Ltd in S pirits and Wine (World)...

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Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Barcardi-Martini Austria GmbH follows the strategic direction of its parent company Barcardi Ltd....

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