Bacardi Ltd

Beverage industry company news

Subscribe via RSSWhat is RSS?

Latest Insights

Spirits in 2015 - just-drinks Review of the Year

With 2015 drawing to a close, just-drinks looks back at the stories that have made the headlines across the global drinks industry. Here, de...

The dangers of squaring up to your competitor

Do you remember the Pepsi Taste Challenge? Richard Woodard does, and he sees echoes of it in Bacardi's latest activation for its Oakheart sp...


Ben Cooper | 30 Oct 2015

Setting an ambitious target and just failing to meet it is surely better than settling for an easy one and romping home with time to spare but, Ben Cooper writes, when setting stretching sustainability targets, companies risk having to admit failure and are judged harshly when they do.


Richard Woodard | 27 Oct 2015

'Decade of Rum': The title chosen by the West Indies Rum & Spirits Producers’ Association (WIRSPA) for its recently-published report is an eye-catching one, but is it remotely accurate? Yes. And no.


Joe Bates | 15 Oct 2015

As over 100 beer, spirits and wine firms head to flood-hit Cannes this weekend for the Tax Free World Association's World Exhibition - the biggest event in the Travel Retail industry’s calendar - they can look back on a tumultuous year. On the one hand, the number of international travellers continues to rise worldwide. Yet, a growing number of destabilising factors have hit the Travel Retail sector hard in recent times, jeopardising a niche, but high-profile business that, according to The IWSR, was worth in the region of US$9bn last year.


Lucy Britner | 12 Oct 2015

Four months into its new marketing structure and Bacardi hits the world with a new global campaign for its namesake brand. 

Latest Interviews

Andy Morton | 21 Jan 2016

With just seven weeks left until the start of ProWein, just-drinks sat down with lead organiser Michael Degan to ask what makes the wine and spirits show one of the biggest draws on the alcohol calendar. Along the way, Degan reveals why the show is unlikely to get much bigger, discusses the possibility of adding beer to the mix and why German rock bands know their Riesling from their Spatburgunder.


Andy Morton | 26 Nov 2015

Last year, Marco Ferrari left his post as CMO of SPI Group to lead Italian spirits and aperitif maker Montenegro Group. just-drinks spoke to him at the TFWA exhibition in Cannes in October to find out what it is like to go from managing a global brand such as Stolichnaya to a company with strong domestic brands and a global outlook. Ferrari also spoke about his ambitions for Amaro Montenegro, a herbal liqueur that is finding traction in the US.

Latest News

Olly Wehring | 1 Feb 2016

Bacardi has filed a Freedom of Information Act request in the US, after the country's authorities granted licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country.


Andy Morton | 22 Jan 2016

United Breweries has launched Kingfisher Buzz as it targets Bacardi's dominance in India's RTD market.


Olly Wehring | 18 Jan 2016

Bacardi has attacked the US authorities for granting licence for Pernod Ricard to renew its registration of the Havana Club trademark in the country, with Bacardi maintaining that it is "the legitimate owner of the brand".


Olly Wehring | 18 Jan 2016

Pernod Ricard's Cuban JV partner has renewed its registration of the Havana Club trademark in the US following the granting of a "specific licence" from the country's Office of Foreign Assets Control.


Olly Wehring | 12 Jan 2016

Bacardi has consolidated a swathe of its distribution arrangements in North America, partnering with the recently-merged Southern Glazer's Wine and Spirits in the majority of the region's markets.


Andy Morton | 14 Dec 2015

Diageo's Indian spirits unit, United Spirits, has said it is reviewing its Smirnoff Ice strategy amid media reports it has halted production.


Lucy Britner | 27 Nov 2015

Bacardi's Scotch whisky arm John Dewar & Sons has released a 16-year--old single malt from its Aberfeldy distillery.


Andy Morton | 18 Nov 2015

New Zealand smoked rum maker Stolen Spirits is to launch in the US after securing US$14m in new investment.


Andy Morton | 16 Nov 2015

Bacardi's Global Travel Retail unit has launched a new John Dewar & Sons' expression that contains whisky aged for a minimum of 30 years. 


Andy Morton | 28 Oct 2015

C&C Group has said its Woodchuck cider brand will find space to grow in the US as mainstream brewers leave the category to chase hard root beer sales and other new trends.


Lucy Britner | 28 Oct 2015

C&C Group is to release a low-carb, 99% sugar free cider in Australia under its Magners brand. 


Lucy Britner | 12 Oct 2015

Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.


Lucy Britner | 2 Oct 2015

Bacardi has aligned its Corzo Tequila brand with fashion in New York.


Lucy Britner | 15 Sep 2015

The CEO of Diageo has said there is "still more work to be done" to address harmful drinking around the world.


Andy Morton | 7 Sep 2015

LVMH's Hennessy Cognac has taken top spot in the IWSR's 2014 World Class Brands as previous chart-topper Diageo's Johnnie Walker dropped to 34th.


Andy Morton | 3 Sep 2015

Bacardi's John Dewar & Sons division has released a new single malt range from its MacDuff distillery in Aberdeenshire.


Olly Wehring | 25 Aug 2015

Bacardi has released a new range of proprietary bottlings from its Royal Brackla Scotch whisky distillery


Olly Wehring | 18 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 14 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 12 Aug 2015

Here's a look at what was happening on this day in...


Olly Wehring | 4 Aug 2015

Here's a look at what was happening on this day in...


Andy Morton | 4 Aug 2015

Diageo has backed its Captain Morgan White Rum with a GBP1m (US$1.5m) UK marketing campaign that appears to take a swipe at rival Bacardi.

Latest blogs

Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Exhibition. Here's the first part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.


Andy Morton | 21 Oct 2015

just-drinks is in Cannes this week the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Travel Retail calendar.

Company research

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited (Bacardi) is a spirits company. The company produces and markets recognized spirits and wines....

Read more >


Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Bacardi-Martini Austria GmbH in Alcoholic Drinks (Austria)

Barcardi-Martini Austria GmbH follows the strategic direction of its parent company Barcardi Ltd....

Read more >


Bacardi & Co ltd in Wine (World )

Bacardi & Co ltd in Wine (World )

The world’s seventh largest spirits company, Bacardi also ranks 14th in the global wine market. This profile analyses Bacardi’s efforts to address the significant challenges facing its core fortified...

Read more >

just-drinks homepage



Forgot your password?