Bacardi Ltd

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Latest Insights

Time to stop boom-and-bust Scotch supply

The rise in global demand for Scotch whisky is a fantastic opportunity for distillers. But the surge has squeezed inventories dry, with an e...

Brown-Forman evolution adds edge to Europe drive

With all-American brands such as Jack Daniel's and Woodford Reserve, Brown-Forman is very much at home in its domestic US market....

Comment - Gin's Long Quest for Kwan

For a spirits brand, what does being a “category leader” mean? Is it purely a blunt measure of cases sold? Profit made? Or something more el...

just The Preview - Brown-Forman Q4 & FY

Brown-Forman will report its full-year and fourth-quarter results on Wednesday (4 June). Here, just-drinks takes a look at the highs and lo...

Latest Interviews

just-drinks Interview - Bacardi president & CEO 22 Oct 2013

James Wilmore

Last week, just-drinks ran the first part of an exclusive interview with Bacardi's president & CEO, Ed Shirley. Here, in the second and concluding part, Shirley discusses the group's white spirits brands, emerging markets and the importance of promoting cocktail culture.


The just-drinks Interview - Bacardi CEO - Part I 17 Oct 2013

James Wilmore

As a privately-held company, Bacardi has the luxury of only having to disclose to the wider world what it wants to. But, with a long and rich history, the spirits group is keen to talk up the provenance of its brands. Here, in the first of a two-part exclusive interview, Bacardi's president & CEO, Ed Shirley, talks about the benefits of working for a family-owned firm, the opportunities for its brands and the rise of cocktail culture.

Latest News

Product Launch - TRAVEL RETAIL: Grey Goose VX 9 Jul 2014

James Wilmore

Bacardi has launched a new variant of its Grey Goose vodka brand, which contains drops of Cognac.


Bacardi installs new Asia Pacific head 27 Jun 2014

Andy Morton

Bacardi has appointed a new regional president for Asia Pacific after the incumbent announced his decision to step down.


Johnnie Walker retains Power 100 top spot 2 Jun 2014

James Wilmore

Diageo's Johnnie Walker has come top of a poll assessing the leading global wine and spirits brands, for the second year running.


Bacardi's D'Ussé XO Cognac 29 May 2014

Andy Morton

Bacardi has added to its D'Ussé Cognac line in the US, launching an XO to sit alongside the VSOP unveiled in 2012.


Bacardi Gran Reserva Maestro 23 May 2014

Olly Wehring

Bacardi is set to release a super-premium extension of its namesake white rum brand that has been designed for sipping.

Latest blogs

Think you know the future for rum? Join the club 9 May 2014

Andy Morton

It was the biggest swing in London since the 60s. Presented with the motion “The future for rum lies with connoisseurs not clubbers”, the audience at last night's Worshipful Company of Distillers debate looked odds-on to uphold it, after a pre-event poll showed a majority in its favour.


The just-drinks Weekly Round-Up 16 Dec 2013

James Wilmore

A look at what was hitting the headlines last week

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