Bacardi Ltd

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Latest Insights

'Fast fashion' drinks sector continues to grow

If adaptability and versatility are key strengths in today's fast-moving drinks market, there is arguably one category which carries all bef...

Cuba-US Normalisation: Bacardi, Pernod Winners?

The announcement late yesterday that Cuba and the US have started on the road to normalised relations will be of particular interest to two...

Comment - Is the Golden Age of Rum Upon Us?

Long touted as the natural successor to single malt whiskies, premium and super-premium rums have yet to make a dramatic impact on consumers...

Preview: Tax Free World Association Exhibition '14

There should be a celebratory atmosphere in Cannes when this year’s TFWA World Exhibition kicks off on Sunday (26 October). After all, it’s...

Latest Interviews

Interview: Bacardi's global rum category director 27 Nov 2014

Olly Wehring

Dmitry Ivanov was appointed global category director for rums at Bacardi in 2012. Earlier this month, editor Olly Wehring travelled to Puerto Rico to speak to him about the company's flagship white rum brand, where it went wrong in the past and Bacardi's hopes for its broader rum range going forward.


Interview - Bacardi global marketing boss, whisky 19 Aug 2014

James Wilmore

Bacardi is embarking on an ambitious mission to launch an array of new single malt Scotch whiskies from its five Speyside distilleries. Here, just-drinks' deputy editor, James Wilmore, talks to Stephen Marshall, the man behind the project.

Latest News

TWE partners Penfolds with Sundance Film Festival 23 Jan 2015

Andy Morton

Treasury Wine Estates' (TWE) Penfolds brand has joined Bacardi's Grey Goose as a sponsor of the Sundance Film Festival.


Bacardi eyes Grey Goose exposure at Sundance 21 Jan 2015

James Wilmore

Bacardi has revealed details of its Grey Goose tie-up with the Sundance Film Festival.


just the Week in - Spirits & Wine 16 Jan 2015

Olly Wehring

Here's a round-up of this week's highlights in the global spirits & wine categories. We are also running similar round-ups for beer and soft drinks & bottled water.


Bacardi makes Mike Dolan permanent CEO 14 Jan 2015

James Wilmore

Bacardi has installed Mike Dolan as its permanent CEO after he was first appointed on an interim basis in May.


Bacardi installs new CMO as Andy Gibson exits 13 Jan 2015

James Wilmore

Bacardi has appointed a new chief marketing officer as previous incumbent Andy Gibson is set to leave after less than two years with the company.

Latest blogs

Live Blog – Bacardi Triangle, Puerto Rico - Saturday 1 Nov 2014

Olly Wehring

It's the last full day of 'Bacardi Triangle', a three-day event held in Puerto Rico for competition winners and guests of the spirits company.


Live Blog – Bacardi Triangle, Puerto Rico - Friday 31 Oct 2014

Olly Wehring

Yesterday was long. Very, very long. What started with an alarm in London at 0530 GMT ended with a Bacardi eight-year-old nightcap in Puerto Rico at 0730 GMT the following morning.

Company research

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report

Bacardi Limited - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offering...

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Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review

Bacardi Limited - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT...

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Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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