Accolade Wines

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Latest Insights

Why has Accolade Wines lost another CEO?

When it comes to HR announcements, the departure of a chief executive always gets the juices flowing. Why are they going? Where are they goi...

Aus wine industry pays price for past failures

This month, Chris Losh turns his attention to the Australian wine industry, and finds a country struggling with scant opportunities and stru...


Andy Morton | 26 Jan 2016

Six months ago, Accolade Wines fired a broadside at the South African wine industry, warning that if wine makers don't get busy building brands then their collective future looks bleak.


Lucy Britner | 14 Oct 2015

Late yesterday, Diageo announced the divestment of part of its wine operations to Australia-based Treasury Wine Estates (TWE). Here, we take a closer look at what the deal includes: 


Chris Losh | 9 Apr 2015

The low-alcohol wine segment has been around for a while now, but has thus far failed to win over too many fans. Things are changing, however, with consumers' taste preferences driving the sub-category to higher ground. Chris Losh delves deeper.


James Wilmore | 21 Nov 2014

Five years ago this month, Constellation Brands spoke publicly about its plans for its Australian wine business.

Latest Interviews

Olly Wehring | 10 Mar 2016

In the second part of this week's just-drinks interview with Accolade Wines CEO Paul Schaafsma, we discuss the role brands have to play in the wine industry, whether wine is more of an FMCG than a purist's playground and the secrets to successful marketing.


Olly Wehring | 8 Mar 2016

In this month's just-drinks interview, managing editor Olly Wehring meets up with Paul Schaafsma, a wine industry veteran of almost 20 years, who moved up last year to become CEO of Accolade Wines.

Latest News

Olly Wehring | 8 Mar 2017

Accolade Wines has confirmed a change of general manager for the UK & Ireland, with Adrian McKeon replacing Rob Harrison in the role.


Olly Wehring | 7 Mar 2017

CHAMP Private Equity has confirmed to just-drinks that it has abandoned plans to either sell or float Accolade Wines, adding that it aims to "enhance" the unit’s "attractiveness to investors".


Andy Morton | 22 Dec 2016

Kirin's Australasian subsidiary, Lion, has said its decision to use disgraced former cyclist Lance Armstrong in a marketing campaign was to "highlight that actions have consequences".


Andy Morton | 9 Dec 2016

Treasury Wine Estates (TWE) is to end its UK bottling agreement with Accolade Wines.


Olly Wehring | 9 Dec 2016

Accolade Wines has brought former tennis player Boris Becker on board as a brand ambassador for its Anakena Chilean wine brand in the UK.


Lucy Britner | 18 Nov 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Andy Morton | 14 Nov 2016

Lion is to sell its Australian premium wine business, Fine Wine Partners (FWP), to Accolade Wines.


Olly Wehring | 5 Oct 2016

Accolade Wines has extended the sponsorship tie-up between its Hardys wine brand and the England & Wales Cricket Board.


Olly Wehring | 2 Sep 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 30 Aug 2016

Accolade Wines has confirmed reports that its CEO, Paul Schaafsma, is set to step down in the coming months.


Andy Morton | 12 Aug 2016

Accolade Wines is set for an AUD1bn (US$768m) IPO as owner CHAMP Private Equity looks to emulate the stock market success of Treasury Wine Estates.


Lucy Britner | 12 Aug 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Lucy Britner | 10 Aug 2016

Accolade Wines has refused to be drawn on a report linking it to a sale to Chinese investors.


Olly Wehring | 24 Mar 2016

Heineken has lined up a cricket sponsorship deal in the UK for its Foster's brand, with the beer acquiring 'official lager' status with the England & Wales Cricket Board.


Lucy Britner | 21 Mar 2016

Accolade has added a sixth bottling line to its wine warehouse and distribution site in the UK.


Olly Wehring | 18 Mar 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Andy Morton | 14 Mar 2016

Accolade Wines has targeted an almost eight-fold increase in UK volumes for new acquisition Vina Anakena before its first full year of ownership.


Olly Wehring | 11 Mar 2016

Here's a round-up of this week's top stories in the spirits & wine categories. We also have similar round-ups for beer & cider and soft drinks & water.


Olly Wehring | 9 Mar 2016

Accolade Wines has lined up its latest sport-related sponsorship deal, with New Zealand wine brand Mud House set to be a sponsor of next year's British & Irish Lions tour of New Zealand.


Olly Wehring | 8 Mar 2016

The head of Accolade Wines has told just-drinks that the company has "probably" completed its M&A activity, having secured presence in what it believes are all of the New World wine regions.


Olly Wehring | 16 Feb 2016

Treasury Wine Estates has announced plans to create a "regional gems" portfolio of Australian wine brands, to help drive its growth globally.


Andy Morton | 16 Feb 2016

Pernod Ricard is to launch an entry-level wine range n the UK aimed at Millennials.

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