COMMENT: Wholesale destocking hits drinks firms

By Chris Mercer | 16 April 2009

Reluctance by wholesalers and distributors to order in fresh stock, for fear that consumers will not buy, is proving to be the weak spot in drinks companies' handling of the economic downturn in early 2009.

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Reluctance by wholesalers and distributors to order in fresh stock, for fear that consumers will not buy, is proving to be the weak spot in drinks companies' handling of the economic downturn in early 2009.

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