What if… you have to face a product recall in the middle of the World Cup?
By Chris Hart at McKinney Rogers | 3 June 2010
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, reminds readers of the vital contingency planning that should not be forgotten in the excitement of preparing for a big sports event.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Wells & Young's to cut jobs after Corona Extra loss
Wells & Young's will be forced to cut jobs as a result of losing the rights to Corona Extra and Red Stripe lagers in the UK.
CANADA: Molson Coors adds 'chief transformer' to board
Molson Coors has replaced Pam Patsley with Brian Goldner on its board of directors.
INDIA: Supreme Court backs PepsiCo in pesticide case
India's Supreme Court has dismissed attempts to prosecute PepsiCo over allegations that its drinks contained unsafe residues of pesticides.
Market research related to this article
Carbonated Beverages - US - August 2010
Overall, sales growth of carbonated soft drinks (CSDs) has been generally stagnant in recent years due to rising demand for bottled water, functional beverages (including energy drinks) and some better-for-you (BFY) alternatives. However, a few brand...
