What if … a counterfeit or copycat drink threatens your flagship products’ sales and branding?

By Chris Hart at McKinney Rogers | 30 September 2010

In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products.

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In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products.

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