Comment - Spirits - Plymouth Gin: West is Best
Author: Richard Woodard | 26 January 2012
When Pernod Ricard said last week that it is updating the packaging for - and raising the price of - Plymouth Gin, there was a run on tonic water at Richard Woodard's local shop. It's taken a while, but the brand is back, and Woodard would like to celebrate.
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When Pernod Ricard said last week that it is updating the packaging for - and raising the price of - Plymouth Gin, there was a run on tonic water at Richard Woodard's local shop. It's taken a while, but the brand is back, and Woodard would like to celebrate.

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