View from A Farr – Confusing messages

By Annette Farr | 27 May 2008

Juice and smoothie manufacturers use the idea that drinking their products contributes to the 'five-a-day' dietary recommendation in their marketing. However, Annette Farr found some discrepancy between the claims brands make and official guidance, and believes consumers, who research suggests are already confused about the 'five-a-day' message in general, need clearer and more accurate advice.

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Juice and smoothie manufacturers use the idea that drinking their products contributes to the 'five-a-day' dietary recommendation in their marketing. However, Annette Farr found some discrepancy between the claims brands make and official guidance, and believes consumers, who research suggests are already confused about the 'five-a-day' message in general, need clearer and more accurate advice.

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