The View from A Farr – Water hero!
By Annette Farr | 9 August 2007
Following the recent floods in the UK, bottled water companies provided emergency supplies when mains water services broke down. Their largely unsung actions gave the companies a chance to demonstrate their social responsibility, writes Annette Farr, at a time when the erratic weather patterns have focused public attention on environmental concerns and climate change.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Following the recent floods in the UK, bottled water companies provided emergency supplies when mains water services broke down. Their largely unsung actions gave the companies a chance to demonstrate their social responsibility, writes Annette Farr, at a time when the erratic weather patterns have focused public attention on environmental concerns and climate change.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Volvic, UNICEF launch initiative for clean water for Africa
Volvic has joined with the United Nations Children's Fund (UNICEF) for the launch of a drink campaign that will bring clean water to rural parts of Africa.
A view from A Farr - Soft drinks tap into January detox
Beverages claiming health benefits have become a key product development area for soft drinks companies, and as consumers look to "detox" following holiday excess, January is the perfect time to introduce new offerings. Annette Farr reviews some of the restorative functional beverages targeting consumers looking to make amends after Christmas indulgence.
FRANCE: Nestlé loses in court over “Source Perrier”
Nestlé Waters has had its request to have the "Source Perrier" name dissociated from its original source in Les Bouillens, in Vergèze, rejected by a court in Nimes, which upheld a provisional ruling.












