The View from A Farr – Speaking up for soft drinks

By Annette Farr | 23 January 2007

The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.

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The fact that bad news travels faster than good, and is certainly more likely to make the headlines, is not lost on UK soft drinks companies, so it is somewhat surprising that the British Soft Drinks Association (BSDA) is only just getting around to appointing a media manager. Annette Farr welcomes the move.

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