The View from A Farr – Fear of the unknown
By Annette Farr | 12 July 2007
Soft drinks producers are seeking increasingly exotic ingredients, notably fruits, for new product ideas. But, writes Annette Farr, novel foods legislation in the EU could stifle such innovation, preventing or at least delaying the introduction to European diets of ingredients with a proven history of providing health benefits in other parts of the world.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Soft drinks producers are seeking increasingly exotic ingredients, notably fruits, for new product ideas. But, writes Annette Farr, novel foods legislation in the EU could stifle such innovation, preventing or at least delaying the introduction to European diets of ingredients with a proven history of providing health benefits in other parts of the world.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
