The View from A Farr – Coke looks to dodge water hazards
By Annette Farr | 12 June 2007
Coca-Cola could be about to acquire the Highland Spring brand to revive its presence in the UK bottled water market. And, writes Annette Farr, Highland Spring's recent decision to change its classification from 'natural mineral water' to 'spring water' will be welcomed by Coke, not least because it means a potentially controversial hurdle has already been negotiated.
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Coca-Cola could be about to acquire the Highland Spring brand to revive its presence in the UK bottled water market. And, writes Annette Farr, Highland Spring's recent decision to change its classification from 'natural mineral water' to 'spring water' will be welcomed by Coke, not least because it means a potentially controversial hurdle has already been negotiated.
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