The View from A Farr – Coke can do better
By Annette Farr | 13 December 2007
Continuity of brand message may be sound marketing practice, but Annette Farr wonders whether Coke's Christmas advertising chimes with the times. Rather than re-running old ads, she suggests Coke could have taken a bold environmental theme this Christmas, thereby tapping into growing consumer consciousness regarding ethical issues.
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Continuity of brand message may be sound marketing practice, but Annette Farr wonders whether Coke's Christmas advertising chimes with the times. Rather than re-running old ads, she suggests Coke could have taken a bold environmental theme this Christmas, thereby tapping into growing consumer consciousness regarding ethical issues.
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