The View from A Farr – Challenging climate
By Annette Farr | 29 April 2008
Rising raw material prices and fuel costs, new regulatory pressures and adapting their businesses to meet environmental concerns represent a daunting cocktail of challenges for soft drinks companies to cope with. And, Annette Farr writes, while the soft drinks industry has a reputation for resourcefulness and adaptability, the current conditions look set to stretch this to the limit.
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Rising raw material prices and fuel costs, new regulatory pressures and adapting their businesses to meet environmental concerns represent a daunting cocktail of challenges for soft drinks companies to cope with. And, Annette Farr writes, while the soft drinks industry has a reputation for resourcefulness and adaptability, the current conditions look set to stretch this to the limit.
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