The View from A Farr – Carbonates set to sparkle again

By Annette Farr | 23 December 2008

Among soft drinks categories, it is the carbonated sector that has suffered the most as consumer preferences have changed and health concerns have risen. However, writes Annette Farr, the carbonated category is fighting back with new product innovation.

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Among soft drinks categories, it is the carbonated sector that has suffered the most as consumer preferences have changed and health concerns have risen. However, writes Annette Farr, the carbonated category is fighting back with new product innovation.

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