The Losh Cause - South Africa's wine marketing misses a beat?

By Chris Losh | 27 October 2009

A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: 'DNA SA - a Brand Blueprint for South African Wine'. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes.

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A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: 'DNA SA - a Brand Blueprint for South African Wine'. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes.

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