The Losh Cause - Questioning the consumer; commercial suicide?

By Chris Losh | 18 August 2009

As the power of brands grows, two approaches by smaller wine producers has left Chris Losh somewhat puzzled. Has he missed something, or could it really be that the consumer isn't always right?

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As the power of brands grows, two approaches by smaller wine producers has left Chris Losh somewhat puzzled. Has he missed something, or could it really be that the consumer isn't always right?

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