The Losh Cause – French growers growing angry

By Chris Losh | 12 August 2008

With sales falling at home and abroad, the implementation of EU wine reforms imminent and the prospect of even tighter regulation on wine marketing in France, it is not hard to see why emotions among French wine producers have once again boiled over. Chris Losh argues that some contraction of French wine production will be no bad thing but believes the Government should not be passing legislation restricting more commercially astute operators from moving forwards.

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With sales falling at home and abroad, the implementation of EU wine reforms imminent and the prospect of even tighter regulation on wine marketing in France, it is not hard to see why emotions among French wine producers have once again boiled over. Chris Losh argues that some contraction of French wine production will be no bad thing but believes the Government should not be passing legislation restricting more commercially astute operators from moving forwards.

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