Comment - Branding - Bacardi: The Bat and the Beach Bar

By Aridj Jaber from Spirit Hosting | 8 October 2012

This has been a special year for Bacardi. The Bermuda-based company has been celebrating its 150th anniversary in 2012. Here, Aridj Jaber from Spirit Hosting highlights how the firm used the occasion to push its brands in the travel retail channel.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

This has been a special year for Bacardi. The Bermuda-based company has been celebrating its 150th anniversary in 2012. Here, Aridj Jaber from Spirit Hosting highlights how the firm used the occasion to push its brands in the travel retail channel.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Research in Focus - BRIC Travellers Swell Travel Retail Coffers
Drinks companies stand to benefit as the global travel retail market continues to expand, buoyed by millions of new passengers from developing economies, according to a new just-drinks/IWSR report.

Comment - Wehring's Way - Diageo in No Hurry in India
Reports today claiming that Diageo's public offer to up its stake in United Spirits is doomed to failure should be taken in some sort of context.

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page