Comment - Branding - Bacardi: The Bat and the Beach Bar
By Aridj Jaber from Spirit Hosting | 8 October 2012
This has been a special year for Bacardi. The Bermuda-based company has been celebrating its 150th anniversary in 2012. Here, Aridj Jaber from Spirit Hosting highlights how the firm used the occasion to push its brands in the travel retail channel.
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This has been a special year for Bacardi. The Bermuda-based company has been celebrating its 150th anniversary in 2012. Here, Aridj Jaber from Spirit Hosting highlights how the firm used the occasion to push its brands in the travel retail channel.
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