Pot of Gould – The voddy brandwagon rolls on

By Patience Gould | 22 February 2007

The vodka sector's capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.

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The vodka sector's capacity for growth, particularly in the US, appears unbounded, and the big spirits players are all keen to gain full advantage. Major companies have recently swooped for the Svedka and 42 Below brands but, writes Patience Gould, the real fun will begin if and when the star Swedish brand Absolut comes up for sale.

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