Pot of Gould – Bacardi and Pernod duke it out in Havana

By Patience Gould | 5 April 2007

Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

NZ: Pernod Ricard set to sell Framingham to Sogrape
Pernod Ricard has lined up the sale of Framingham in New Zealand.

Pot of Gould – CL approaches Bourbon from both ends
Acquisitions have transformed CL Financial from the owner of one very famous but small-scale bitters brand into a player on the world spirits stage. Having recently shored up two contrasting acquisitions in the Bourbon sector, Patience Gould suggests a move into the white spirits arena is CL's new priority.

GEORGIA: US Chamber of Commerce calls for end to Russian wine ban
Georgia's 18-month ban on wine exports to Russia is entirely unjustified the American Chamber of Commerce in Georgia, a business organisation cultivating commercial links with the US, has claimed.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page