Pot of Gould – Bacardi and Pernod duke it out in Havana
By Patience Gould | 5 April 2007
Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.
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Bacardi has been engaged in a legal battle with Pernod Ricard over the rights to the Havana Club trademark for years. But Patience Gould believes the US-based spirits giant is shooting itself in the foot, appearing to be a corporate bully while drawing attention to the primary characteristic that sets Havana Club apart from its own world-beating brand - its Cuban origin.
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