COMMENT: Is brand 'Scotch' due a makeover?
By Chris Brook-Carter | 24 September 2007
It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter reports.
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It takes a brave man to question the assumptions of a business that, to all intents and purposes, is riding the crest of a wave, but that is what happened in Scotland this month, Chris Brook-Carter reports.
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