The View from A Farr – Soft drinks labelling: Information overload
By just-drinks.com editorial team | 20 September 2007
The publication of new research into the effects of artificial colourings and preservatives on children's behaviour has once again put children's soft drinks in the spotlight. Annette Farr believes that the industry's best response is to trumpet the increasing number of additive-free variants available on the market.
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The publication of new research into the effects of artificial colourings and preservatives on children's behaviour has once again put children's soft drinks in the spotlight. Annette Farr believes that the industry's best response is to trumpet the increasing number of additive-free variants available on the market.
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