In the Spotlight - Premium beer tussle in S Africa
By Michelle Russell | 29 March 2010
As Heineken CEO Jean-Francois Van Boxmeer last week hailed the opening of the firm's brewery with Diageo in South Africa as "a victory for consumer choice", it is clear that a new battle for supremacy has begun in a country currently dominated by SABMiller.
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As Heineken CEO Jean-Francois Van Boxmeer last week hailed the opening of the firm's brewery with Diageo in South Africa as "a victory for consumer choice", it is clear that a new battle for supremacy has begun in a country currently dominated by SABMiller.
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