CBC: If you ask me... Scotch whisky
By Chris Brook-Carter | 1 May 2008
Last year, just-drinks took part in a working party, set up following the World Whiskies Conference in 2007, to look at how to raise the profile of Scotch whisky. At this year's conference, held in Glasgow last month, the results of that working party saw the light of day for the first time. Chris Brook-Carter takes a closer look at the findings.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Last year, just-drinks took part in a working party, set up following the World Whiskies Conference in 2007, to look at how to raise the profile of Scotch whisky. At this year's conference, held in Glasgow last month, the results of that working party saw the light of day for the first time. Chris Brook-Carter takes a closer look at the findings.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: Absolut drives sales for Pernod Ricard in Q1
Pernod Ricard has posted a healthy lift in sales in its first quarter, driven by the acquisition of Vin & Sprit in the period.
UK: Diageo teams Talisker with RNLI in UK
Diageo has teamed up with the Royal National Lifeboat Institution (RNLI) in the UK, through its single malt whisky brand Talisker.
UK: Grant's gets 'gardening on the radio' push
William Grant & Sons has lined up a radio campaign for its Grants Scotch whisky brand in its home market.
