Comment - Chivas Brothers: Help the Aged

By Olly Wehring | 28 June 2010

Focusing on the definition of the age statement for Scotch will surely benefit competing brands as much as it will help Ballantine's, Chivas Regal, Royal Salute and The Glenlivet. But, gallant though this may seem, Chivas believes that as a major player in the aged blends category it is well-placed to benefit from any rising tide.

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Focusing on the definition of the age statement for Scotch will surely benefit competing brands as much as it will help Ballantine's, Chivas Regal, Royal Salute and The Glenlivet. But, gallant though this may seem, Chivas believes that as a major player in the aged blends category it is well-placed to benefit from any rising tide.

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