Focus - Analysts Question US Soft Drinks Pricing

By Michelle Russell | 6 July 2011

As rising commodity costs and sluggish volumes pressure North America's soft drinks industry, analysts at Sanford Bernstein believe that companies need to concentrate more closely on their pricing strategies.

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As rising commodity costs and sluggish volumes pressure North America's soft drinks industry, analysts at Sanford Bernstein believe that companies need to concentrate more closely on their pricing strategies.

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