Editor's Viewpoint - Will Diageo's White Rum Foray Prompt Bacardi Buys?

By Olly Wehring | 6 February 2014

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The launch of the latest addition to the white rum category will have some folk in Bermuda and Miami in a bit of a flap at the moment, I imagine.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Product Launch - US: Bacardi's Grey Goose Le Melon
Bacardi is releasing a melon variant of its Grey Goose vodka brand next month.

Product Launch - US: Beam Inc's Skinnygirl Sweet’arita, Sparkling Margarita
Beam Inc is set to launch two additions to the pre-mixed cocktail strand of its Skinnygirl brand portfolio.

Product Launch - US: Bacardi's Bacardi Mango Fusion
Bacardi has released the latest extension of its flavoured rum portfolio.

Market research related to this article

Bacardi Limited - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review
Beam Inc. (BEAM) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of t...

Beam Inc in Spirits (World)
Beam, as the world’s fourth largest international spirits company and seventh largest overall, should be in a strong position. In some ways it is, however, it suffers from a large proportion of its volumes being in low-growth brands and more importan...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page